As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers fast” route, you will be stuck with a large amount of followers that are inactive, uninterested in your brand or robots. What good does that do for your business?
However, when you take the long way around, target your marketing and create good content you will find yourself with a decent amount of engaged followers that truly enjoy your content. Thats what we focus on at Strategic eMarketing, gaining you the followers that will give you results in your sales funnel.
How do you achieve this task? Easy! You don’t worry about the number of followers on your account but the content you are putting out for your followers. Social media shouldn’t be all about you, the business, but instead about your followers and what information they need from you.
This means we are focusing on sending out informative content about your business, like specials sales and events going on. We focus on writing high quality articles about your industry to share with your potential clients. Finally, we top off your content by including professional images to attract the attention of your fans scrolling their newsfeeds.
If you take one thing away from this article it should be to focus on the quality of your content over the quantity of your followers. When you do this, your followers will be so relevant and so engaged that the number of them won’t matter anymore.