eApproach
How
to use Social Media to Target New Prospects Online
Avoid Common Company Blog Mistakes
Content drives online marketing.
When it comes to delivering content online, you have a content imperative. Use believable copy,
compelling images and solid lists, but, most of all, provide value for the person interacting
with your content. This concept of content with added value remains true whether you are posting a
blog, writing a tweet, sending out an email or sharing a thought on Facebook.
Target marketing is at the root of a good campaign.
Targeted lists, whether they are customer lists or prospect lists, are the root of good marketing. Smart headlines combined with sensible, “what’s-in-it-for-me” copy is the root of good marketing. For a successful online marketing campaign, you have to incorporate these roots into your social media channels like Facebook, Twitter, LinkedIn and even email.
Social media is a method, not a goal.
Even when you are connecting with customers through social media, you are still selling products
and services with a story that has a beginning, middle and end. Prospects and customers
need to feel comfortable and safe, so after the initial contact (the beginning)
continue to build a rapport with your customers (the middle).
You can use social media like Facebook, Twitter and LinkedIn,
to enhance your credibility with customers and colleagues,
which will in turn encourage them do business with you based on
quality, price and their positive impressions of your company.