There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean?
Think about a brand holding a contest. Often times, they ask their contestants to post a photo, video or status on their social media platforms utilizing a certain hashtag or tagging the brand. With in those contest rules, is the exclusive right to feature all content sent in and a high opportunity to give your audience a fun time.
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use Hootsuite.
Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We love working with this company and getting to experience their commitment and integrity to their clients on a daily basis.
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines.
There are a few common issues you will face with email marketing. These are open and click through rate with your emails. Odds are, you have become accustomed to deleting junk and company emails. Even if it is a newsletter you signed up for, you may still delete it because you just don’t have the time to read it! That’s why it’s important to remember two things: don’t worry about low percentages and always create good content that you can reuse.
One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting from reading our newsletter right now! We can also reuse these newsletter articles for our blog and our social media gives us three times the content! There is nothing to lose form using our monthly newsletter service.