How to Create an eBook

When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to...

What to include in your website content

As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. When a lot of business owners sit down to try...

Web Design Standards for 2016

Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...

1 Minute Marketing: Content Calendar

Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...

Marketing Automation & Email

If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...

Drip Email Campaign

If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...

Instagram for Business

What is Instagram? Instagram is a mobile photo-sharing app and social network hub where regular people locate (and judge) the visual identity of a business. Created in 2010 by founders Kevin Systrom and Mike Krieger, then purchased by facebook in 2012, for $1 billion....

Client Spotlight: JB Jordan

Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...

Google Photos

Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...

Why should my business be on social media?

If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...

Client Spotlight: Muddy Waters Coffee Co

This month’s client spotlight is Muddy Waters Coffee Co in McKinleyville, CA. The Muddy Waters Coffee Company is owned and operated by master coffee roaster, Chris Nichols. Chris began working at Muddy Waters Cafe in 1999 as a barista. In 2003 Chris became the...

What images can do for your social media

If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...

Customer Generated Content

Customer Generated Content There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think...

Hootsuite

Hootsuite As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we...

Client Spotlight: Summit Financial

Client Spotlight: Summit Financial Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get...

1 Minute Marketing: Email Marketing.. does it work?

Email Marketing.. does it work? You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines....

Monthly Newsletters

Monthly Newsletters One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting...

Target Markets

Target Markets As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the...