A Beginner’s Business Guide to Twitter

A Beginner’s Business Guide to Twitter

twitter-guideTwitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for your business, the best place to start is understanding the basics: 1) Where can your business find value? and 2) What does all of that Twitter lingo really means when it comes to finding an audience for your products or services?

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Best Practices for Link Building

Best Practices for Link Building

link--building-01To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be found somewhere on that map. As search engines crawl the web cataloguing content, the links that you have built are the available roadways they use to access your website.

There are several types of link building strategies, and not all of them are created equal. By utilizing a combination of these categories, you can make your website not only accessible to the search engine algorithms, but the visitors to your site that will shortly follow.

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Content Development: Coming up with timely topics

Coming up with timely topics

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Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really lowers. Sure, you can make anything original and everyone’s writing style and point of view is different but a majority of your content should be timely and relevant.

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Business Resource Spotlight: Mavenlink Task Management

Mavenlink Task Management

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In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be done, when it needs to be complete and who’s doing it. There are a ton of task and project management programs out there, but what has worked best for us is Mavenlink.

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Client Spotlight: Sequoia Personnel Service

Sequoia Personnel Service

Sequoia Personnel Services This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and workforce networking solutions for businesses in Northern California by helping those looking for a first job or career enhancement match their skills to the right employer. Continue reading