Smaller and Smarter – Tweet a Review to Facebook

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Smaller and Smarter – Tweet a Review to Facebook

Facebook e marketing strategiesHere is a story for those who still doubt the power of localized social media in general and LinkedIn marketing specifically:

A couple years ago, an acquaintance did what many others often do without a second thought. He set up a page on LinkedIn. This man is a professional writer and, not coincidentally, works within the web design-search engine marketing area. He already had a presence on Facebook and Twitter but had only used them in the past for personal recreation and to vent political and social statements. He likes LinkedIn because he receives a monthly newsletter that is informative and helps him with his business.

Now comes the interesting part. It was Continue reading →

Product Spotlight: Email Marketing

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Product Spotlight: Email Marketing

e-marketing strategiesCommunication is essential to modern business success, unless your business is an established monopoly. Even then, you cannot expand and inform your customer base of new or improved products without an effective method of communication. Blanket distribution of information – either via published print media or in hard copy flyer distribution – is too random to render the return on investment (ROI) necessary in today’s low margin markets. Targeted USPS mailings can be easily overlooked in the glut of bulk mailings in your customers mailboxes. Spam e-mailing can readily be identified by e-mail servers and diverted from the inbox – making it even easier to overlook than bulk mail in the mailbox. Continue reading →

Client Spotlight: Eureka Trading Company

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Client Spotlight: Eureka Trading Company

Eureka Trading CompanyPawn shops have had an interesting change in public perception in recent years. Once thought of by Hollywood as shady locations, they are now seen in a more favorable light thanks to popular TV shows like Pawn Stars. But no matter what public perception currently is, Eureka Trading Company has always been a highly reputable and locally owned business. Owner Alan Nielsen takes pride in the outstanding customer service his business provides. Continue reading →

Business Resource Spotlight: North Coast SBDC

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Business Resource Spotlight: North Coast SBDC

North Coast SBDC“It takes a village to raise a child” and it takes a community to sustain a small business enterprise. Not just the community of customers or clients, but a community of well-informed, experience-driven, fellow entrepreneurs. Toward that end, the North Coast Small Business Development Center (SBDC) operates in Humboldt County as a mutual aid resource for small business owners and entrepreneurs. Their website is a starting place (northcoastsbdc.org) for acquiring new tools in the enterprise of customer acquisition and retention. You can also visit their offices in the Prosperity Center at 520 E Street in Eureka where they offer numerous lectures and workshops. Continue reading →