1 Minute Marketing- The value of a content calendar

1 Minute Marketing- The value of a content calendar

sem-1min-0515-dbAs we’ve talked about before it is very important for every company to be online. When you’re marketing your company online, you want to draw your potential customers in by giving them what they want. Online users have learned to block out the advertisements they don’t want to see, so by showing them what they enjoy you can easily draw them in and put yourself ahead of the competition.

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Mobile Marketing: Adapt or Be Left Behind

Mobile Marketing: Adapt or Be Left Behind

Stephanie Travers

sem-MM-020315-dbWe are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to research, shop, and interact, the need for effective mobile marketing increases exponentially. While this shift has been predicted by industry experts for years, businesses and brands oftentimes struggle to meet the quickly changing landscape of the internet.

So how can you adapt your marketing to the new expectations of your customers? The short answer? Optimize your web presence for mobile.

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