Business Spotlight: HumCPU
HumCPU takes care of your IT Department so you can focus on your business. Most business owners start a business that focuses on a product or service they know and care about, not expecting to have virus issues, computer confusion, and server updates. With almost any business there comes technical difficulties, and HumCPU is here to make sure those bumps in the road don’t slow down your day. Continue reading
Client Spotlight: The Jacobsen
The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in Chicago. Since then, The Jacobsen has maintained its legacy by evolving with the times, consistently providing its clients with objective and accurate information in the commodities marketplace. Continue reading
One-minute marketing: Creating a persona of your ideal customer
Creating a persona of your ideal customer is very valuable to your marketing. It is important to realize who your best customers are and acquire information about their character and lifestyle so you can effectively market to similar customers. Continue reading
Content Development: Planning social media content before the holidays
The holidays can be such a busy, stressful and exciting time, and you don’t want to feel the need to be glued to your computer writing social media content. However, to project an engaged online presence with your customers, followers and fans, you have to stay relevant so you don’t lose anyone — which is a risk especially during the profitable holiday season from November to December. Thankfully, you can do all of your content planning in advance so you don’t have to lose time with family and friends during the holidays. Continue reading
Product Spotlight: Product Development
If you own a business, you have a product. You may think it is the best of its kind.
Hopefully it is, because that is the key to success–or the first step to attaining that success.
Even if your product is the best of its kind, even the only one of its kind, our prospective buyers have to be aware of its existence and convinced of their need for it. Continue reading