Mobile Marketing: Adapt or Be Left Behind

Mobile Marketing: Adapt or Be Left Behind

Stephanie Travers

sem-MM-020315-dbWe are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to research, shop, and interact, the need for effective mobile marketing increases exponentially. While this shift has been predicted by industry experts for years, businesses and brands oftentimes struggle to meet the quickly changing landscape of the internet.

So how can you adapt your marketing to the new expectations of your customers? The short answer? Optimize your web presence for mobile.

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Content Development: Pictures: How to do them correctly

Content Development: Pictures: How to do them correctly

sem-CD-0215-dbBy now, you probably realize that social media is a great resource for your business. It opens up many doors to engaging, updating and sharing with your client base. However, after seeing so much text all the time, sometimes it takes a little more to catch someones attention, than a simple status update.

We are naturally drawn to images when looking at big areas of text. The colors, emotion and meaning in the pictures draws us in, away from other statuses we may be passing by on social media (or the article we are reading in a newsletter or magazine, for example) and puts our full attention, even if just for moment, on something we may have otherwise looked over. Continue reading

Business Resource Spotlight: Eureka Payments

Business Resource Spotlight: Eureka Payments

sem-BRS-0215-dbThis month our business resource spotlight is Eureka Payments. Eureka Payments is your source for quality, affordable, experience driven payment processing services. With over 40 years of experience assisting merchants from all industries and business sizes, you can be sure that all of your payment processing needs will be met.

When you contact Eureka Payments, you will receive a free consultation and analysis to find out how you use credit cards and how Eureka Payments can save you money and reduce risk for your company. Eureka Payments offers payment options for retail, eCommerce and mobile processing and offers affordable equipment that often falls lower in price than manufacturer pricing.

To contact Eureka Payments, visit their website at eurekapayments.com or give them a call at 877-476-0570.

1 Minute Marketing: Try a new social media platform

1 Minute Marketing: Try a new social media platform

sem-1min-0215-dbOne of the most important things a business can have in todays day in age is a strong, online presence. This includes an informational website, up to date blog posts, ongoing email newsletters and active social media platforms. Social media platforms are realizing how important it is for businesses and brands to be online and therefore are making changes to allow businesses special profiles or special features on these platforms.

Social media is all about trends. Each platform has it’s own purpose, audience and features for business. The demographics on social media platforms also cycle through, younger audiences will always be first on new platforms, however, Continue reading

Content Development LinkedIn

Content Development LinkedIn

sem=CD-linkedin-1214-dbLinkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile. However, there are plenty of things you can add to your profile to make it look more complete and make you stand out amongst everyone else.

A Great Profile Picture
Having a great profile picture matters much more than you might think. First impressions can make a colossal difference in how you are perceived, Continue reading