Monthly Newsletters

Monthly Newsletters One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting...

Target Markets

Target Markets As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the...

A Beginner’s Business Guide to Twitter

A Beginner's Business Guide to Twitter Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider....

Best Practices for Link Building

Best Practices for Link Building To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page...

Content Development: Coming up with timely topics

Coming up with timely topics Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your...

Business Resource Spotlight: Mavenlink Task Management

Mavenlink Task Management In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping...

Client Spotlight: Sequoia Personnel Service

Sequoia Personnel Service This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company...

1 Minute Marketing: How to use blogging for your business

How to use blogging for your business Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following....

Product Spotlight: Public Relations for a business

Public Relations for a business Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public...

What is good social media?

What is good social media? Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media...

Marketing Cohesiveness throughout all Channels

Marketing Cohesiveness throughout all Channels Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig...

1 minute marketing: Facebook Ads

1 minute marketing: Facebook Ads Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like...

Product Spotlight: Local Search Marketing

Product Spotlight: Local Search Marketing With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be...

Business Resource Spotlight: Dropbox

Business Resource Spotlight: Dropbox We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they...

Client Spotlight: Eureka Trading Company

Client Spotlight: Eureka Trading Company Our client spotlight for June is Eureka Trading Company. This pawn shop is located in Eureka, California, and uses our services to keep new content on their blog and social media. For this client, we manage a Facebook and...

Content Development: Canva

Content Development: Canva When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes...

1 Minute Marketing- The value of a content calendar

1 Minute Marketing- The value of a content calendar As we’ve talked about before it is very important for every company to be online. When you’re marketing your company online, you want to draw your potential customers in by giving them what they want. Online users...

Business Resource Spotlight: Picasa

Business Resource Spotlight: Picasa Have you ever found yourself overloaded with photos and struggling to keep them organized? Picasa is a helpful Google App that can solve this problem. Picasa can manage, edit and share your photos right from your computer. When you...