1 Minute Marketing: 2 Ways to Provide Incentives to Share
You are looking for ways to increase the number of prospective clients and customers. You want to attract more leads for your services and sell more products. One of the least utilized aspects of internet marketing today is the ability to draw customers to your website without having to interrupt them with popup ads, sidebar placements, etc.
You don’t have to push them. You can gently draw them to you. Just provide an incentive.
Ignoring the fact that Facebook’s recent IPO took one on the chin (and, by all means, do ignore it; we’re still talking about a website with over 900 million users), the tools it provides are powerful stimulants. If you aren’t using these currently, you will soon discover that they facilitate traffic to your website, willingly:
1. First install the “Like” and “Recommendations” plugins on your website if you don’t already have them. Put them at the top of every article, and next to specific products you want to promote. People intuitively are prone to confirming something they enjoy. Your article or product goes back to their news feed, linking back to your site. These create a significant number of free impressions resulting in more backlinks.
2. Run contests and promotions to encourage referrals. Check out some of the social building tools at Extole for lots of ways to get your visitors to engage actively and get rewards.
Now, more than ever, recent Google algorithm updates are improving the rankings of those who provide unique, high-quality, interesting, and engaging content. That should always be your guiding principle.