The Strategic e-Blog

Whether you want it or not, if you run a business that serves consumers, you likely already have a listing on Google+ Local (formerly known as Google Places). Users can post reviews and pictures, but you should have some input into your own business listing, right? Google thinks so, too.

While this is also true on other platforms, Google+ Local listings are often prominently displayed in search engine results. Luckily, it’s pretty simple to claim your business page.

The first step is to find your business on Google+. Go to https://plus.google.com/local, type your business name into the search bar and select your city (often this part is already filled out for you). Once you find your listing, click on it and you will see all the reviews, photos and information that Google has collected about your business.

Scroll down and in the right-hand column will be this message: “Is this your business?” Click on the “Manage This Page” button. It will then prompt you to log in. If you don’t already have a Google+ account, now is the time to create one and it will take you through the steps of doing so.

When you have your account, choose “Edit my business information” and you will be sent the validation information via “snail mail” to the address in the business listing. You can also choose to suspend your listing, but for the free publicity it can earn your business online, this should be a last resort.

Once you receive your letter and follow the instructions Google sends, update all the information you need to, upload additional photos and provide a description.

For just a quick fix to the listing before the validation is complete, go back to your business listing and click on “Edit business details” in the right-hand column. It will allow you to request a change to the phone number, website, hours and a few other specifics. You can also report other errors here, including that the business has permanently closed or that certain photos and reviews are actually of another business.

The internet landscape is once again changing, and this time the change directly impacts your business on Google.

Your business has likely been on the search engine giant’s business platform — Google Places — for quite some time, and you may have some reviews. But in late May, Google began the transition to its new platform called Google+ Local.

If you’ve been putting off learning about this particular social network, consider Google+ Local the push you need to get it done. The Google Places transition will allow users to find your business on Google while searching, using Maps, using a mobile device and socializing on Google+. For customers to find you online and feel good about the information they get, your Google+ Local page needs to be managed.

Not sure what to expect with the changeover? Here are the points you should know:

1. New Ratings on Google+ Local

The five-star rating system will be replaced with Zagat review scores. Google acquired restaurant review site Zagat last year with this idea in mind. This 30-point system will soon be the norm on Google, but not many businesses in smaller cities have heard of this rating system. Most of the Zagat.com listings are for more metropolitan areas and it was behind a paywall before Google bought the website.

The ratings are as follows, according to the Zagat and Google rating key:

• 26-30: Extraordinary to perfection
• 21-25: Very good to excellent
• 16-20: Good to very good
• 11-15: Fair to good
• 0-10: Poor to fair

Star ratings from the former system will be converted into the new point-based system, and all scores are averaged. However, it takes a few reviews before a score is posted. So, if you only have a handful of reviews, your Zagat score won’t likely be posted.

2. Google Places Reviews To Migrate Over (Mostly)

Do you already have reviews on Google Places? Most of them should make the transition. Users who left ratings and posted photos on your business Places listing before the changeover can reclaim their reviews once they create a Google+ account. Then, they can choose to make the photos or reviews private, delete them or leave them up. If the reviewer does nothing, then the review and photos will still be available to view online — the review will just be attributed to “A Google User” instead of to a specific Google+ account.

3. Customers Can “Check-In” to Your Business

Google+ users can now check in when they come to your business, much like they do with Foursquare. Privacy settings allow users to either share their check-ins with the whole world or with just a select few circles of friends and contacts. If it is public, the check-in includes the customer’s name and profile photo.

4. Non-Google+ Users Can Still See Your Local Page

Google+ isn’t exactly taking off like gangbusters — there are more than 100 million users but there hasn’t been as much activity and sharing like you see on other social media websites. All your work on your Local page won’t go to waste though, since non-Google+ users will still be able to access most of the page.

Most, but not all. Only registered users can upload photos, leave reviews and see the Zagat scores. This means anonymous comments won’t be a problem, but good (and bad) Zagat scores will stay hidden from users unless they create an account.

5. Personalized Recommendations for Users

Google+ Local will start collecting data on users based on what they have reviewed or checked into, and it incorporates where their friends and contacts have been as well. It’s too early to tell how people will respond to these recommendations, but the model has worked well for Amazon, Facebook and even Twitter.

Google plans to make more changes in the next few months to integrate Google+ Local into its social network, and where that leaves the Google+ Pages is hard. The bottom line: Claim your local page now with your Google+ account and make sure the information is accurate and complete. Update it regularly, even if the posts are identical to your Facebook posts.

Collaborating with Internet marketing company Strategic eMarketing, City Barber Shop in Eureka, CA will soon begin working to increase its online presence while still providing that old fashioned, barber shop service.

This Humboldt County business caters primarily to men with its upscale, stylish, traditional men’s grooming establishment.
 From the real barber chairs, to the old fashion hot lather and straight razor shave, to the head and neck massage, City Barber Shop sets a new standard.

The barber/stylists provide traditional and short hair cuts, as well as contemporary men’s haircut styles. City Barber Shop will bring you the nostalgia of yesteryear with a modern twist, while providing modern amenities like cigar lounge-like waiting room, flat panel TVs, free wi-fi , serving Konaloha Kona coffee. Located at 219 J St. on the bay side of the courthouse, City Barber Shop offers a complete menu of services from luxury shaves , vintage and modern hair styles to both locals and tourists.

Customers can currently check out the shop’s Facebook, while the Eureka barber shop website provides a list of services offered, a webcam feed from the shop and allows customers to book an appointment without even needing to make a call. Strategic eMarketing will help develop the shop’s Internet marketing strategy and encourage its customers to share and spread their positive experiences online through a reputation management endeavor.

“Internet marketing is becoming more and more important to local businesses, and Strategic eMarketing will help my shop continue to attract customers and retain customers with our website, facebook and email marketing,” said Bill Hancock, owner of City Barber Shop.