Don’t undervalue the power of social media; the growing presence of technology in our culture has information–and misinformation–flowing lightning fast. The Associated Press (AP) had their Twitter account hacked at 1:07 p.m. on April 24; hackers used the profile to tweet, “Breaking: Two Explosions in the White House and Barack Obama is injured.”
Whether you want it or not, if you run a business that serves consumers, you likely already have a listing on Google+
Local (formerly known as Google Places). Users can post reviews and pictures, but you should have some input into your own business listing, right? Google thinks so, too.
While this is also true on other platforms, Google+ Local listings are often prominently displayed in search engine results. Luckily, it’s pretty simple to claim your business page.
The first step is to find your business on Google+. Go to https://plus.google.com/local, type your business name into the search bar and select your city (often this part is already filled out for you). Once you find your listing, click on it and you will see all the reviews, photos and information that Google has collected about your business.
Scroll down and in the right-hand column will be this message: “Is this your business?” Click on the “Manage This Page” button. It will then prompt you to log in. If you don’t already have a Google+ account, now is the time to create one and it will take you through the steps of doing so.
When you have your account, choose “Edit my business information” and you will be sent the validation information via “snail mail” to the address in the business listing. You can also choose to suspend your listing, but for the free publicity it can earn your business online, this should be a last resort.
Once you receive your letter and follow the instructions Google sends, update all the information you need to, upload additional photos and provide a description.
For just a quick fix to the listing before the validation is complete, go back to your business listing and click on “Edit business details” in the right-hand column. It will allow you to request a change to the phone number, website, hours and a few other specifics. You can also report other errors here, including that the business has permanently closed or that certain photos and reviews are actually of another business.
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