Product Spotlight: Local Search Marketing
Getting Found Locally
Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp and Google Plus that have basic information and maybe a few reviews, providing some of the details they want to know. But what turns those searchers into paying customers and advocates?
Search marketing with a focus on local leverages websites like Yelp by claiming your business’s listings. This allows you to add enticing descriptions, respond to customer complaints (and compliments), post photos, and take charge of your brand. An interesting, active listing on business review websites makes your business look responsive and successful.
There are several review websites your customers may visit, and your business’s information is probably already up there without any input from you. Facebook, Yahoo Local, Bing Local, Google Plus and Yelp all offer customers to have their voices heard about their experiences with a local business, which is why managing your brand on these channels through local search strategies and marketing is key.
Strategic eMarketing can dust the digital cobwebs off your business’s listings so they can better reflect your brand. If you’ve already claimed one or more of listings, it’s time to put them to your advantage. Learn more about how your business can thrive with local search marketing.