Firstly, SEO includes setting up your website and other online content (such as videos, blogs, etc) so that they are leading your target audience from search engine sites such as Google and Bing back to your website. It is a process that involves directing valuable traffic to your website.
Search engines (like Google and Bing) use algorithms to help to position your brand before your target audience through keywords. Keywords are words related to your brand’s industry and niche, and services or products provided that your potential clients or customers are searching for.
What is Keyword Research and Why is It Important?
As a result, you can also find out about the demographics, age range, education level, age, behaviors, etc. of the people searching for what you’re offering and create your content surrounding these specific topics of interest.
The best way to carry out an effective keyword research that shows the popularity, search volume and intent of online users is by using a reliable SEO tool, whether you are a beginner or professional. Finding all the relevant data from all the right places can be a very tedious process if you were to try to do this manually. Do not underestimate the amount of data that would need to be collected and analyzed in order to achieve your desired result. These SEO tools are designed with specific algorithms to collect the essential data you are looking for when researching keywords for your SEO purposes. While the procedures for conducting keyword research have changed, it is still an essential step in ensuring effective SEO for your brand.
In order to create and execute an effective keyword strategy, you’ll need to identify the best keywords for your brand through a series of stages.
How to Find The Best Keywords For Your SEO Strategy
1. Create broad categories
Before getting started, you will need to make a note of a few topics or headings that are related to your niche or industry. Select these pool of words according to the topics you think are related to who you are as a brand and what you offer. A good way to do this is to start out with the industry you are in and common topics being discussed online in that niche. You may consult with your sales or customer service team to find out common questions potential buyers seek answers for when they interact with your brand.
2. Make a list of subtopics from your main/broad categories
Out of these main broad topics you’ve jotted down, you’ll now need to come up with more specific keywords that fall into these categories. These are subtopics that branch out from a larger volume keyword, which you anticipate will show up on search engine results pages (SERPS) when potential buyers search for what your brand offers. They could be narrowed down based on the name of products or services, features and functionalities of products or services, and so on. You can also try to search your website analytics to find out the keywords people are already using to arrive at your site.
3. Find keywords related to your subtopics
4. Select a balance of head terms and long-tail terms
5. Check your list against your competitor’s
When you’ve selected a balance of long and short keywords, it’s time to do a check on your competitors to see what they’re using and what’s working for them. Try to rank better for top keywords that are related to your niche but never ignore the keywords that they seem to be ignoring. In fact, maximize these keywords. Bear in mind that you don’t need to be doing everything your competitor does. This is not the point of this stage. Your aim is to assess what works and what doesn’t, and what keywords your competitor is being ranked for. Since no two brands are the same, there will be some keywords that won’t perform the same way they do for you as they would for your competitor. So, your aim is to check out the keywords you have gathered against what your competitor is using. This analysis can be done by searching manually or using a competitor reporting tool that can show you the best keywords associated with other brands’ websites.
6. Solidify your list
You may now choose to use a tool that helps you narrow your list even more based on relevant data. These tools can identify the possible outcomes of each keyword according to their search volumes, trending status and so on. This can help you to further shave down your list to include the keywords that are most meaningful for your short and long term gains for your brand
Now that you’ve got all the information you need, it’s time to get started on conducting your own keyword research for your brand!
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