How to Create A Perfect Google Maps Marketing Strategy

by | Local Search, Marketing

The topic google maps marketing strategy may sound a little odd but it is true that Google Map Marketing can do wonders for your online business or the online branch of your local marketing. It is a local search strategy that gives actual and true information to your customers regarding your local store and online business such as when the shop opens, close, break hours, and holidays etc.

This convenience of information makes your customers more aware regarding visiting you and make a confirmed decision. Your address, niche of business, and every detail is right on the top whenever a customer searches something related to your niche via Google online. However, you need to be extremely careful while creating a Google maps marketing strategy to make it perfect and amazing.

Here are some tips to create a local search strategy with perfection:

1. Get Google My Business Account:

Before getting into Google Maps Marketing you require to have a Google my business account. Basically, Google My Business is a tool that gives local search strategy and allows international business holders to manage their business with simple clicks. It brings information of the competitors and let you know the things you need to do to remain on top in the market.

Its importance of local SEO cannot be questioned. The best thing about Google My Business tool is that is free to sign up. You just have to go to official Google My Business website and follow the instructions given. Now, once your account is made the thing doesn’t stop here, link it with other online sources and social media of your business such as Facebook, Instagram, Twitter, and Pinterest, etc.

Make sure to use proper and similar logos and colors on Google Business Account to give your customers a similar look. By doing so, they will be able to identify your brand or company right from a distance and even in a lot of the products.

2. Add Exclusive and Deep Details:

Google map optimizer is all about offering your customers with information about your business. Therefore, you are required to add detailed introduction of your product, services, or niche like whatever your business is about. You don’t need to go boring with information by simply adding opens at 8 or closes at 9 but make it interesting. I am not asking you to go to random with information as it can make hard for your customers to extract the actual thing they are looking for.

Pro Tip: Update your profile picture, Header, and Title to reflect how you are able to solve a primary problem your target market has.

However, all I am saying is that you should add slogans and interesting things about your business to attract your customers. Along with this, you also have to add certain information such as links of your website, Instagram accounts, and Facebook pages here so that your customers can find you everywhere without a problem. Add calling numbers if you require your clients to call you immediately. The best thing is, you are just giving information to the customers but in actual marketing is happening as more and more people are getting attracted towards your company or business.

3. Target a Location and Use It:

What is targeting location as you want to target people from all over the world for your online business? Well, it is right that you are calling customers from all over the world however you will have to make a targeted location even if you are working only online. This is how Google Maps work. Whenever a customer searches for something, the Google Maps displays the results according to the area of the user searching for that very thing. So, when you add a targeted location, make sure to choose a location where most of your targeted customers reside.

Such as, if you are offering stuff to shop, make targeted location as downtown so that every person in that area will whenever search similar to your business niche, your business will appear there. Here you may have to visit various areas of your town in order to find the most hot spots of the area. Better you understand, better you can add, and better you can take advantage of your Google Maps local marketing.

4. Make Sure to Use Google AdWords:

Google my business also has option to use Google AdWords and of course that’s not just an option but a worth-to-utilize thing. How Google AdWords work? Well, it works on the basis of keywords. The effective keywords you use, the better Google AdWords marketing will work. Same is the case here. So whenever you are adding information, slogans, or any other detail in your Google My Business account, make sure to use proper keywords.
 

These keywords allow your business to appear better in the search results and come on the topmost areas of the Google search engine pages. Google AdWords is nothing new to the online marketers however they are ignoring the fact and not making enough through this marketing strategy. Nevertheless, we have got evidence that shopkeepers used Google AdWords strategy with Google Maps Marketing Strategy helped their business to get famous better and faster.

5. Make Sure to Add Pictures to Listing:

These days, anything that’s glamourous is worth watching and images and pictures play a very vital role in attracting people. So, if you want to create a Perfect local search strategy of Google Maps for Marketing, you will have to make use of pictures properly. Make sure the images you use are of good quality and portray your business in real time. If you don’t understand this thing, simply Google some location of restaurant or fabric shop by using Google maps.

You will see that apps with images appear better than those that don’t have enough pictorial information appearing in the search results. Therefore, you will have to add images in the listing. Another advantage is when you add pictures, those who don’t understand your language an also get what your business is all about.

Bottom Line:

When you use above mentioned top 5 tips to build Google Maps Marketing strategy, it will be perfect to attract customers and bring you in top Google search results.