How to think about user-generated content for Gen Z.
Because this cohort is so attuned to what friends and family think and also what influencers think, it’s critical for your brand or your company to implement a user generated content campaign. Here are four things to think about for user generated campaigns.
Number two, invite your customers to post selfies or lifestyle images to that social media platform with the hashtag you designated.
And number four, use that content in other promotional materials and advertisements. Studies have shown that this type of content can get as much as 35% more engagement from the user-generated content being promoted in other content forms.