Casey Marange

Leaders, Marketing and Beginner's Mind

Leaders, Marketing and Beginner\’s Mind

[et_pb_section fb_built=\”1\” _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_row _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_column type=\”4_4\” _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_text ul_position=\”inside\” ul_item_indent=\”10px\” _builder_version=\”4.17.1\” _module_preset=\”default\” ul_text_align=\”left\” ul_text_color=\”#000000\” global_colors_info=\”{}\”] Generally speaking, business leaders do not have a clear understanding of marketing. I have found many misinterpretations. Some of the more common ones are: Marketing is advertising, I can place my own ads We get all […]

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ABM – Account-Based Marketing Strategic Planning

ABM – Account-Based Marketing Strategic Planning

[et_pb_section fb_built=\”1\” _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_row _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_column type=\”4_4\” _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_text _builder_version=\”4.17.1\” _module_preset=\”default\” global_colors_info=\”{}\”] In Account-Based Marketing, number one, you need to establish your target. What do the companies look like? What do the executives inside those companies look like? Who are the executives, what is important to them and how can you find

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A Big Picture Overview

Demand Generation – A Big Picture Overview

[et_pb_section fb_built=\”1\” _builder_version=\”4.15.0\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_row _builder_version=\”4.15.0\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_column type=\”4_4\” _builder_version=\”4.15.0\” _module_preset=\”default\” global_colors_info=\”{}\”][et_pb_text _builder_version=\”4.15.0\” _module_preset=\”default\” global_colors_info=\”{}\”] Demand generation is a data-driven digital marketing strategy whose primary goal is to create awareness and interest over a solution all through the buyer journey. When done properly, it can significantly expand your audience, creating a buzz over your products/services.

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