3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can move them through the sales conversation. It is essential that the […]
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Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing efforts, you are missing an important and useful tool in your promotional
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Business Resource Spotlight: Top Notch Cleaning Service Looking for away to keep your business clean and appealing to customers and clients who walk through your doors? Unfortuantly, there is little time when running a business to clean everyday and when you are not a professional, you may be missing the little spots that can really
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Client Spotlight: Eureka Trading Eureka Trading Company is a locally owned pawn shop in California. With customized service, Eureka Trading Company provides their customers with a different, friendlier atmosphere than the typical pawn shop does.
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1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this is very important when preparing to take your brand to
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Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While this reaction is understandable, we have found that marketing is 45% more effective when it is
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Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine
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Business Spotlight: HumCPU HumCPU takes care of your IT Department so you can focus on your business. Most business owners start a business that focuses on a product or service they know and care about, not expecting to have virus issues, computer confusion, and server updates. With almost any business there comes technical difficulties, and
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Client Spotlight: The Jacobsen The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in Chicago. Since then, The Jacobsen has maintained its legacy by evolving with the
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One-minute marketing: Creating a persona of your ideal customer Creating a persona of your ideal customer is very valuable to your marketing. It is important to realize who your best customers are and acquire information about their character and lifestyle so you can effectively market to similar customers.
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