1 Minute Marketing: How often to update web copy Take a good look at your website. Not just the homepage, but all the primary pages. Especially high traffic page. Is all the information up to date? If it’s been years since you dusted off those pages, your website is likely out of date and not […]
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Content Development: Here’s What You Need to Know About Using Headings in Your Content Few things are more intimidating to a flippant reader than a large block of text. But don’t think that’s a new development. Newspaper and magazine writers are familiar with the frustrating task of appealing to people who are rushing through their
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Product Spotlight: What is Verbal Design? Verbal design is all about crafting amazing content with coordination and purpose. The most striking change for local and national companies in online search marketing over the past two years has been the wholesale evolution of the content presented both on and off website pages. In the past, the
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Product Development and Innovation Keep a Company Competitive Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services.
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Fortuna Gymnast Named Level 5 State Champion Gymnast Mackenzie Hall from the HealthSPORT Fortuna Gymnastics team was named Level 5 State Champion at the 2014 Xcel NorCal State Championship on April 6.
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4 Fundamental Digital Marketing Strategies Pick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing Facebook posts, or answering a text, your internet
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1 Minute Marketing: SEO isn\’t Dead — It\’s Just Different The push-and-pull between Google and businesses is a delicate dance. Google’s stated goal is to provide the best, local search results for its users so that people can find what they are looking for, whether it’s the score of the game last night or the
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Business Resource Spotlight: Humboldt Lemonade Day Every business starts because someone has a vision and the entrepreneurial spark to pull all the resources together to make it happen. Humboldt Lemonade Day fosters that spark in our community’s youth.
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Client Spotlight: The Jacobsen From its origins in 1865, the Jacobsen Publishing Company has been providing reliable daily stock market advice to brokers, traders, buyers, and sellers. The company concentrates its activities on animal and vegetable commodities ranging from biodiesel fuels and vegetable oils to grain futures and animal hides.
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Content Development: Hummingbird Google Update -– Small, But Mighty Google loves animals. The dominant search engine’s last three major algorithm updates have been Panda in 2011, Penguin in 2012, and Hummingbird in late 2013. Actually, Panda is named after the technician who developed it, but the animal angle is more fun.
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