Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies.
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Product Spotlight: Strategic Sales Funnel – Some Basics Remain Constant If you have taken a marketing class, you will be familiar with the idea of a sales funnel. While there are dozens of variations, they all begin with a large pool of those who are potentially interested in your product or service and “funneling” them
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Content Development: Fiction Fans Take Note – Creating Personas Enhances Local Search Strategies For marketing purposes, the term “persona” refers to a composite amalgamation of the traits your primary customers exhibit. Much the same as the process law enforcement uses to develop criminal profiles, astute businesses build personas that embody the needs and tendencies of
1 Minute Marketing: How to Create A Business Page on LinkedIn If your social media marketing is like most, you haven’t been giving your LinkedIn account enough attention. If you’ve filled out your profile completely with a photo of yourself, your personal page is in good shape. But have you created a page for your
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Business Resource Spotlight: Hootsuite Log in to Facebook. Post. Log in to Twitter. Post. Log in to LinkedIn. Post. With every social network that becomes a must-have for businesses, it necessitates more work to get information across them all. Unless you have a tool like Hootsuite.
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Client Spotlight: Making Headway Ever had a concussion? You may not have realized it at the time, but you were at risk for a traumatic brain injury when you received that concussion. If someone gets multiple concussions in a row, it can cause this type of injury, commonly abbreviated to TBI.
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Strategic Marketing Planning for 2014 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs. There are at least
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Client Spotlight: HealthSPORT In Humboldt County, HealthSPORT is the fitness club that makes a difference. With five locations across the county, each club offers programs tailored to the city it serves while still offering a core fitness program that you will enjoy.
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Business Resource Spotlight: Redwood Coast Financial Partners January is often when we take the time to assess our personal and professional goals, and it\’s a great time to assess retirement plans as well. What better time to plan for the future? But if you don\’t know what plan best suits your needs or if you
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1 Minute Marketing: Do You Have Enough Social Media Marketing Planned for 2014? With social media, you can either be part of the conversation or be left out. Why get involved in social media? At this point, every business is expected to have some sort of presence on the main social networks like Yelp, Facebook,
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