Business Resource Spotlight: Redwood Coast Financial Partners January is often when we take the time to assess our personal and professional goals, and it\’s a great time to assess retirement plans as well. What better time to plan for the future? But if you don\’t know what plan best suits your needs or if you
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1 Minute Marketing: Do You Have Enough Social Media Marketing Planned for 2014? With social media, you can either be part of the conversation or be left out. Why get involved in social media? At this point, every business is expected to have some sort of presence on the main social networks like Yelp, Facebook,
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Product Spotlight: Strategic Marketing What is it? Why do I need it? Let\’s start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization.
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Content Development: Resolve to Keep your Blog Updated Here is the usual scenario: companies launch a new website or decide to add a blog to the one they already have (a very good idea!). Then, as human nature would have it, complacency sets in and often transitions into full-blown dread. “Gung-ho” morphs into “Oh, no.”
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Product Spotlight: Video marketing If a picture is worth a thousand words, a minute of video is worth nearly a million – and video is far more likely to engage the viewer for the entirety of the message. Add appealing music and compelling narration and the end product is priceless in its ability to attract
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Client Spotlight: Casas Playa Saladita The tradition of surfing pilgrimages to Mexico is almost as old as the export of surfing from the Hawaiian Islands. These were nomadic young men, living in their station wagons, pickups, and Land Rovers, travelling from one beach to another. Glorious as a good day of consistent waves was, it
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Content Development: How to Research Your Industry for Blog Content Keeping your blog up to date sounds like a great idea, since it keeps your website fresh and can help you connect with customers and prospects. But the actual job of creating the content and finding topics to talk about gets more difficult as time
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Business Resource Spotlight: Cunningham, Malone and Morton Tax code changes happen every year, but it isn\’t every year the Affordable Care Act goes into effect (also called Obamacare). Regardless of how you feel about the law, individuals must start complying next year or face a tax penalty. And in 2015, many businesses will also be
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1 Minute Marketing: Why Images on Facebook are Critical Take a look at your Facebook news feed and scroll through it briefly like you normally would. What posts catch your attention? If you’re like most people, the posts that pop are those with images. Whether they’re inspirational quotes, photos of your friends and family, or
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How to Engage Customers and Prospects with Video Only a few years ago, a website with video was perceived as being advanced beyond the website design curve. Today, they are so conventional that any company selling a product or service without a video appears to be out of touch.
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