SEO and Content after Penguin 2.0 — Become an Authority Many changes came with Google algorithm update, Penguin 2.0, and one of those changes is that being considered an “authority” is more important than ever before.
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Client Spotlight: South Fork High School Alumni Association There was a time when “alumni association” meant “booster club,” maybe with “reunion planners group” thrown in. That time was swept away by the financial housecleaning of the last few decades. The activities and facilities that enrich high school education – from band to baseball, labs to
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Product Spotlight: Multi-Channel Marketing “Multi-channel marketing” sounds pretty high tech and sophisticated, but it’s based on a fundamental business principle: covering all the bases. The difference now is there are a lot more bases, and you need to touch every one of them to get “home” to a successful business with a loyal, informed, participatory
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1 Minute Marketing: Keywords Still a Part of e-Marketing Strategies (Just Not How You Think) Search engine optimization tactics must change when the algorithms of the internet’s most popular search engine changes. With Google’s Penguin 2.0 algorithm update, one thing has become very clear: what you put in your keyword metatags doesn\’t really matter. A
Business Resource Spotlight: Sequoia Personnel Services As the only locally owned and managed personnel service in Humboldt County, Eureka-based Sequoia Personnel Services Inc. should bubble to the top of all local businesses’ lists for prospective personnel service resources. As expertise is the ultimate criterion for selecting any professional service, rest assured that Sequoia Personnel Services
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HealthSPORT to Hold Zumbathon Fundraiser for Local Multiple Sclerosis Chapter HealthSPORT will hold its first Zumbathon of 2013 at the Arcata Community Center on June 8. HealthSPORT is asking local businesses to contribute to the National Multiple Sclerosis Society’s Northern California Chapter (NMSSNCC) for this event.
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Smaller and Smarter – Tweet a Review to Facebook Here is a story for those who still doubt the power of localized social media in general and LinkedIn marketing specifically: A couple years ago, an acquaintance did what many others often do without a second thought. He set up a page on LinkedIn. This man
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Lincoln Fit1 Offering Free Self-Defense Workshop for Women Learn how to fight back! Fitness center Lincoln Fit1 is offering a free self-defense workshop for women on Saturday, May 18 that is open to both the general public and members.
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Product Spotlight: Email Marketing Communication is essential to modern business success, unless your business is an established monopoly. Even then, you cannot expand and inform your customer base of new or improved products without an effective method of communication. Blanket distribution of information – either via published print media or in hard copy flyer distribution
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Client Spotlight: Eureka Trading Company Pawn shops have had an interesting change in public perception in recent years. Once thought of by Hollywood as shady locations, they are now seen in a more favorable light thanks to popular TV shows like Pawn Stars. But no matter what public perception currently is, Eureka Trading Company has
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