Business Resource Spotlight: North Coast SBDC “It takes a village to raise a child” and it takes a community to sustain a small business enterprise. Not just the community of customers or clients, but a community of well-informed, experience-driven, fellow entrepreneurs. Toward that end, the North Coast Small Business Development Center (SBDC) operates in Humboldt […]
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Draw More Eyes With Better Graphic Design You can have the highest quality content on the web, but graphics are what will draw the eyes of your customers best. Images make your content interesting to view, more likely to be shared and make your content easier to find.
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1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media “Social media is a conversation.” You\’ve probably heard that more times than you’d care to think about, but that message still hasn\’t sunk in for many companies. They still post all promotional content all the time, to little effect. A strategic e-marketing plan should include engaging and responsive
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The Tweet Heard Round the World–Information Races in the Digital Age Don’t undervalue the power of social media; the growing presence of technology in our culture has information–and misinformation–flowing lightning fast. The Associated Press (AP) had their Twitter account hacked at 1:07 p.m. on April 24; hackers used the profile to tweet, “Breaking: Two Explosions
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South Fork High Alumni Association to Launch Website The newly formed South Fork High School Alumni Association has partnered with the Strategic eMarketing team to build a website that will serve as a critical component of future fundraising events and as the main contact point for alumni. South Fork High School in Miranda, CA, is
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Strategic eMarketing Workshops and Events for April 2013 April 24 at 12 p.m. — Marketing Brown Bag: Content Distribution Part 2. Emanuel Rose of Strategic eMarketing will lead participants through the discovery and decision-making about the best practices of distributing marketing content. Learn about ad creation strategy, direct mail, email marketing, stratified distribution lists and
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Clif Bar & Company Chef to Cater VIP Reception with Brett Dennen Former camper and current chef for Clif Bar & Company has donated his services to cater the VIP meet-and-greet with musician Brett Dennen at the 2nd annual Camp Jack Hazard Benefit Concert on March 16 to support one of his favorite childhood locales.
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Strategic eMarketing Workshops and Events for March 2013 March 26 at 12 p.m. — Search Engine Optimization 1. Part of the RTC/Internet Marketing Group & SBDC “Fools for Cool Tools” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St., Eureka, CA. March 27 at 12 p.m. — Marketing Brown
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Client Spotlight: Redwood Coast Financial Partners The Boy Scout motto is nowhere more relevant than in financial matters. However, to “be prepared” in the face of all fiscal potentialities is far more complex than any motto. The mercurial nature of markets, the diversity of options, the inevitability of the unforeseen — these all make financial
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Business Resource Spotlight: The Link The resources a business needs to succeed are not always readily available, especially for innovative start-ups. From basics necessities like office space and copiers to more intangible needs that help entrepreneurs connect and collaborate to build better businesses. The Link in Arcata provides these resources and more — it’s part
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