Content Development: 4 Tips on Improving Response Rates for Direct Mail and Email Campaigns Getting right in front of your prospects is one of the easiest ways to gain their attention, which is why direct mail marketing and emarketing email strategies continue to offer a solid ROI. Both mail and email provide a direct line […]
Product Spotlight: Local Search Marketing The phonebook is dead. True, it never had a pulse, but in the previous century, it had a vital role in communication and information transmission. That role is now vanishing far faster than its newsprint cousins and local search marketing is becoming all the more important.
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Strategic eMarketing Upcoming Speaking Events Jan. 22 at 12 p.m.– Internet Marketing Fundamentals: Content to Drive Interest, plus orientation to RTC/Internet Marketing Group & SBDC \”Fools for Cool Tools\” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St., Eureka, CA. Jan. 23 at 12 p.m. — Marketing Brown Bag: Target
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1 Minute Marketing: 3 Steps for Effective Prospecting Just waiting for customers to find your business is a game you won’t often win — you need to reach out to untapped parts of your market. Prospecting in a new market can be one of the most difficult parts of running a business, but it is
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Mad River Science Product to Reach Out to New Market with Strategic eMarketing Humboldt County’s Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector. Go Natural is a non-toxic, water-based nail polish that has been successful in the safety kid’s nail polish market, and
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OrderWithin Website to Launch With New Features, Online Class Registration OrderWithin is preparing to launch several new features on its website this month to make registering for organization classes simple and to provide an accessible way to learn new tips for decluttering and improving productivity. New features set to launch in late December at http://www.orderwithin.com/
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Eureka Financial Advisor Attends New York Investing and Networking Event Redwood Coast Financial Partners’ Nick Bertell attended the 8th annual Value Investing Congress in New York City in early October and brought back new perspectives and connections to his Eureka office to aid in building his clients’ portfolios.
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Why Multi-Channel Marketing Works Long gone are the days when any company, large or small, could develop an effective marketing campaign using only one or two approaches. That strategy worked just fine when behavior was a little more predictable. Consumers no longer necessarily go into an office to work for eight hours, come home to dinner,
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Writing for Your Business: Cater Blogs to Your Customer\’s Needs Blogging seems to be everywhere, but not every company does it well. For every meaningful and worthwhile blog, there are several more that are low quality or aren\’t even kept up to date. How do you prevent your business blog from falling into the latter
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1 Minute Marketing: Planning Your Blogging and Social Media Content Effectively Keeping up with all the places your business needs to be on the web can be tiring, especially when you have the rest of your business to run. From blogging to social media to newsletters, the most efficient way to produce copy is to
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