Product Spotlight: Logo Design Powerful logo design, as its etymology indicates, “mark out” the true essence or brand of a company. Doing that accurately and well will also mark out the company’s appropriate market with its inherent appeal.
Product Spotlight: Logo Design Read More »
Event Marketing Strategies Your Business Can Use Has small business marketing really changed much over the years? No matter what new terms we use to describe the specifics of advertising – “brand awareness,” “creating impressions,” “lead conversions,” etc. – ultimately, it’s pretty much the same as it has always been. Marketing is today and always
Event Marketing Strategies Your Business Can Use Read More »
1-Minute Marketing: Social Media Promotions Posting quality content that your fan base enjoys and that also benefits your business is the main idea behind a business participating in social media. However, offering a social media promotion can also bring up your follower/fan total as well as encourage engagement.
1-Minute Marketing: Social Media Promotions Read More »
Strategic eMarketing Founder to Serve as Economic Fuel Advisor The 2013 Economic Fuel competition that encourages Humboldt County college students to become local entrepreneurs is already attracting teams, and Strategic eMarketing founder Emanuel Rose has agreed to act as a volunteer advisor for the competition.
Strategic eMarketing Founder to Serve as Economic Fuel Advisor Read More »
Mobile Apps as a Marketing Tool for Small Business The term “App” is now an officially recognized word, no longer simply an abbreviation. If you are unfamiliar with the phrase “There’s an app for that,” you are in the diminishing minority. But, what exactly is a mobile app and how does it apply to your
Mobile Apps as a Marketing Tool for Small Business Read More »
Anatomy of an App — What Should I Include for my Business? Product Spotlight With more and more users heading to their mobile device on-the-go instead of waiting to boot up their desktop at home, your business can be easily accessible to them via a mobile app. But you don’t sell angry birds and you
Anatomy of an App — What Should I Include for my Business? Read More »
Ride Bigger Coattails — Time Press Releases With National News 1-Minute Marekting What’s happening in your industry nationally? If your business is going to be impacted by a national news story or industry change, or if you want your opinion as a business owner to be heard on recent developments, timing your press release with
Ride Bigger Coattails — Time Press Releases With National News Read More »
What’s Newsworthy About Your Business? Writing for Your Business When your customers open the business page of their newspaper or look for local news online, they aren’t just looking for bad news. Have they heard the good news about your business? If you aren’t communicating with the news outlets in your market area, then probably
What’s Newsworthy About Your Business? Read More »
Business Resource Spotlight — Eureka Main Street It takes a village to raise a child, and it certainly takes more than that to raise and sustain a market for your business – no matter what it is. That is why Eureka Main Street is such a valuable asset for local business owners. Begun twenty years
Business Resource Spotlight — Eureka Main Street Read More »
