Client Spotlight — Auburn Fit1 Auburn Fit1 is the fitness center that can truly help you become the fit one you imagine as you. Take that image to Auburn Fit1 and work on it — by working out with their skilled and attentive trainers, by elevating your heart rate and your mood in a Zumba […]
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Making Headway to Increase Online Presence through Strategic eMarketing Making Headway Center for Brain Injury Recovery is working with internet marketing company Strategic eMarketing to increase the search engine optimization and online presence of mhwcenter.org. Making Headway is a
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How Often Does a Business Need to Update Its Website? Getting your business on the web is the first step, and that is often the hardest. A good deal of hard work and resources went into getting the look and usability your clients need while looking you up on the web. It can seem a
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Product Spotlight: Web Design You wouldn’t send your janitor out to paint your storefront windows for the season. Don’t send your designated “computer person” to create a website for your business. At Strategic eMarketing, your effective web presence is our business, and your website is where it starts. No two businesses are alike, so a
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Writing for Your Business: Setting the Tone For Your Content Just like choosing your words in everyday conversation, choosing the tone your marketing materials set makes a difference. Whether it’s your blog, brochure, website or newsletter, how you communicate with your prospects matters. Choosing the tone you set with your content can be challenging, but
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Business Resource Spotlight: The Link in Arcata Turning a good idea into a solid business plan is no easy feat, especially when it comes to environmental endeavors or social ventures. That is why Greenway Partners opened The Link in Arcata — it’s a business incubator with a Humboldt County spin. The Link focuses on aiding
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Client Spotlight: HealthSPORT By the Bay What started as one gym has grown into a group of premier health clubs with five locations in Humboldt County, the newest of which has expanded this summer to better serve the community. The original HealthSPORT By the Bay in Old Town Eureka had its limitations, which is why
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1-Minute Marketing: Fix Your Dead Links and Typos If your staff is the face of your company in the store, you wouldn’t want them mispronouncing product names and leading customers to the wrong aisle. In the same way, a business website is the face of your company online, and every typo and dead link degrades
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New Entrepreneurship Center Opens in Arcata — Ribbon Cutting Set for Sept. 7 It might be easy to have an idea for a good product or service, but turning that idea into something real can be hard. Greenway Partners’ new center for entrepreneurs, called the Link, is designed to help early stage businesses and other
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