When the text of a web page is awkward and bordering on nonsensical, the likely culprit is poor keyword integration. It’s clumsy, sloppy and an instant turn off to readers. The extra keywords may have brought more people to the page, but many are going to go elsewhere if the content is so blatantly meant […]
How to Integrate Keywords So They Make Sense, Part 1 Read More »
We may be inclined to think of insurance as the prepaid replacement contract for things we own. Karen Del Angelo, however, provides the array of insurances that cover something far more valuable: our lives. Whether it’s long term care insurance for debilitating health conditions, life insurance to provide for those who survive us, or Aflac
Client Spotlight – Life Time Care Insurance Read More »
Eureka, CA – Humboldt Computer Professionals Unlimited has begun collaborating with Strategic eMarketing for a communication project through the eNGAGE program. Through this program, SEM will work with HumC.P.U. to focus on identifying key accounts and clients that will help turn prospects into clients and clients into advocates.Primed with this information, HumC.P.U. will be able to
Strategic eMarketing and HumC.P.U. To Work Together Through eNGAGE Program Read More »
Every business has to have operating procedures and policies for staff and customers. The question that should be continually asked is “What brand are we presenting with our policies and procedures”? The examples below are all from real situations from real businesses. Don’t put your baskets in the garbage-Hamburger Joint that uses plastic baskets with
SEM 1 Minute Marketing-We don’t do that here! Read More »
By:Renée Chappelle R.D. Chappelle & Associates Project Planning & Management renee.chappelle@yahoo.com The subtle (or not-so-subtle) differences in marketing techniques. You\’re a woman and you see an attractive man in a bar. You walk up to him and say, \”I\’m hot!\” That\’s DIRECT MARKETING. You\’re in a bar with friends and see a handsome man. One
Marketing by Creating Consumer Motivating Environments Read More »
The Master-Mind Alliance is a strategic planning and business coaching group program with individual follow-up. Members enjoy several benefits. Achievable goals get set. Challenging issues get processed. Problems get solved. Roadblocks get eliminated. Uncertainty gets reduced. Game Plans get made. Advantages get exploited. The monthly group meetings refresh, reinvigorate and prepare members to drive their
SEM-Business Resources Read More »
Here it is, “the most wonderful time of the year” – if you are in the retail business. However, for many of the rest of us, this month can be terminally uneventful. So often you hear, “Call me after the First” in reply to your sales efforts. While many service entrepreneurs essentially hibernate during the
How To Use The Holiday Break Strategically Read More »
Ideally, the result of corporate gifting is an enhanced perception of your company by your customers and clients. Recipients of your gifts should look favorably upon your company as a result of the gift and should be encouraged to want to continue using your products or services. Gifting is also a relatively inexpensive way to
How Corporate Gifts Create Obligation Read More »
Last month I found myself sitting in a meeting with one of my clients who was kind enough to share with me his opinions about the strengths and weaknesses of my marketing business. He shared with me a few ideas about how I could make working together easier for him like integrating more services on
Gifting is personal. It is always personal to the recipient and should be to the giver. Whether the budget is large or small, the goal is the same. You want your customer, vendor, referral source, or employee to know that you considered their likes and interests when choosing their gift. What you spend is less
Business Resource Spotlight – Original Basket Boutique Read More »
