1 Minute Marketing- Are you a Liar? I was, my drivers license said I weighed 190 pounds, even though a few years ago I found myself looking at 226 on the scale I was standing on. Shocked and surprised as all middle aged men who have been saying to themselves “ I can still move […]
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Email marketing… You remember that, right? Before the days of sophisticated spam filters, each morning we would all log on to find 15 email pitches for everything ranging from credit repair to Viagra. In the last nine hours alone, this writer’s filter has intercepted 29 of them. I love my spam filter! So, why would
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1 Minute Marketing Secrets-Pricing Pricing your product or service can be tricky. First you should identify your value proposition to determine where you fit into the market you are targeting. Do you provide handcrafted originals, low value mass produced products, or something in between? Next, perform a market survey. Look up your competitors on the
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Local search optimization is still in its infancy. The yellow pages are just now starting to fade from our memories and the web has become a small business marketing tool. Occasionally we get a client that has benefited greatly by 1 form of promotion only, for instance being located on a very busy street. When
Local Search Client Profile-Eureka Trading Read More »
Underabuck.com specializes in promotional items for under a dollar! The site started development back in 1998, but after the dot com bubble in 2000 the project was put on the shelf. The internet has come a long way, as has the development tools for website. In 2008 the dust was brushed off the project and
The Oracle Not all customers are created equal. The oracle of Strategic eMarketing says: ”Know your customers”. Who are the customers that make up 50%, 60% or 80% of your sales? Reach out to them; send them a thank you card, a movie pass or an email. Traditional marketing theory teaches us there are suspects,
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One of the most common failings of today’s online marketing is the lack of efficiency and organization with marketing activities. What’s the solution? Set up a Social Media Content Calendar. Exactly what is a Content Calendar? It can be summed up as a predetermined direction for your marketing efforts and a tracking mechanism to see
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We recently produced a number of videos for Reprop Financial that show-case success stories in their Equity Advantage Program. Through this program, Reprop helps small business owners take advantage of low interest rates to purchase or refinance commercial real estate property. The loans range from $200 thousand to $1.9 million and are often combined with
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So much of the Facebook marketing hype is about how many likes your business site has. Well sometimes being active on social media is enough to move the client to the next step in the sales process. I got in touch with a prospective client earlier this year who had just contracted with a competing
There is a significant misconception that keywords are no longer as important as they previously had been with respect to search engine results and website ranking. It is true that Google (and Google alone) does not index the keyword meta tag. In fact, they never have. However, the importance of keywords with respect to content
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