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Making sure your marketing campaign is operating at maximum effectiveness is crucial to your ongoing success in the competitive marketplace. Your digital marketing activities can make or break you in the online world. Here are three of the most important activities every company should start today. Set Goals and Analyze Results Creating realistic goals for

We live in a digital world where people are consuming more and more digital content each day. For this reason, it is essential that as a business, you recognize the importance of going digital with your marketing campaign. Digital marketing involves using digital media to promote products and brands and is without a doubt, the

Generating interest in your products or services in the marketplace can be complicated. Are your customers in waiting on Pinterest or thumbing through the yellow pages? Or do they look on yelp or angie’s list or get help across the back fence from Marge, their neighbor? Sending messages out to the market is a necessary

When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to offering a free eBook to entice visitors to join their company’s mailing