Business Resource Spotlight: Hootsuite

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With every social network that becomes a must-have for businesses, it necessitates more work to get information across them all. Unless you have a tool like Hootsuite.

Hootsuite makes social media marketing much simpler — you can connect social media accounts on Facebook, Google Plus, Twitter, FourSquare, LinkedIn, and more. Once connected, you can send content across all these platforms simultaneously. You can write posts in advance and schedule them to go live at specific times, even with links and photos. If you have multiple social media accounts, you need a tool like this one to help automate your internet marketing campaigns.

There is also a feature called “Auto-Schedule” that lets Hootsuite pick the optimal time to post your content, making it more likely to be seen by your fans and followers. Being able to schedule content ahead of time is key. This allows your business to have consistent posts on your social media accounts, which can help improve local search results, and helps you create strategies for promotions, events, and more.

Hootsuite doesn\’t support some social media sites like Instagram and Pinterest unless you purchase add-ons to the service. The service is free, though there are membership levels that give you access to more features. It also has its limitations. You cannot tag people, pages, or places via the Hootsuite dashboard, or add metadata like location to images.

If you need one place to manage your social media networks, it will be worth your time to check out Hootsuite.