Buyer’s Journey: Content Development for Each Stage
We are continuing to review the buyer’s journey and looking at the type of content that goes into each phase of the buyer’s journey in the awareness phase.
The 9 Biggest Mistakes in Social Media Content Development Plans
The first thing that people don’t do well is they haven’t developed a content calendar. They rarely have 30 days’ worth of content written, approved, and in a folder ready to post on a consistent basis
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...