We are continuing to review the buyer\’s journey and looking at the type of content that goes into each phase of the buyer\’s journey in the awareness phase.
Buyer’s Journey: Content Development for Each Stage Read More »
The first thing that people don\’t do well is they haven’t developed a content calendar. They rarely have 30 days’ worth of content written, approved, and in a folder ready to post on a consistent basis
The 9 Biggest Mistakes in Social Media Content Development Plans Read More »
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016 and now we are going to discuss what
What To Include In Your Website Content Read More »
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a contest. Often times, they ask their contestants
Customer Generated Content Read More »
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers fast” route, you will be stuck with
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for your business, the best place to start is understanding the basics: 1)
A Beginner’s Business Guide to Twitter Read More »
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be found somewhere on that map. As search engines crawl the
Best Practices for Link Building Read More »
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really lowers. Sure, you can make anything original and everyone’s
Content Development: Coming Up With Timely Topics Read More »
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be done, when it needs to be complete and who’s doing
Business Resource Spotlight: Mavenlink Task Management Read More »
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This statistic makes a lot of sense. Our eyes are not
Content Development: Canva Read More »
