Content Calendar Development Creating and publishing content to the web is now a fundamental marketing activity to attract prospects, engage clients, and increase search engine rankings. From blogging, to social media, to drip campaigns, the most efficient way to produce this content is to have a plan in advance. Creating a content calendar is the […]
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Content Development: Fiction Fans Take Note – Creating Personas Enhances Local Search Strategies For marketing purposes, the term “persona” refers to a composite amalgamation of the traits your primary customers exhibit. Much the same as the process law enforcement uses to develop criminal profiles, astute businesses build personas that embody the needs and tendencies of
Content Development: Resolve to Keep your Blog Updated Here is the usual scenario: companies launch a new website or decide to add a blog to the one they already have (a very good idea!). Then, as human nature would have it, complacency sets in and often transitions into full-blown dread. “Gung-ho” morphs into “Oh, no.”
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Content Development: How to Research Your Industry for Blog Content Keeping your blog up to date sounds like a great idea, since it keeps your website fresh and can help you connect with customers and prospects. But the actual job of creating the content and finding topics to talk about gets more difficult as time
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Content Development: Work the Holidays into Your Blog Posts ‘Tis the season for customers to have the holidays on their minds. Get your business in the holiday spirit, too, by planning your holiday-themed content now, while you aren’t as inundated. Write your blog posts ahead of time if possible, or at least the blog topics.
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Content Is More Kingly than Ever There is an old saying in the search engine optimization (SEO) world – \”content is king.\” In the distant past (five years ago is distant, given the light speed of Internet change), SEO professionals advised clients about the importance of quality content with their e-marketing strategies. In order to
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Content Development: How to Plan Your Business Blog\’s Content Why should you plan the content for your business\’s blog ahead of time? Well, a strategic e-marketing plan will help you define how often you want to update your blog and what kind of content you will provide. It also helps prevent the ever-dreaded writer\’s block
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Content Development: How to Respond to Customer Comments on Facebook The goal of social media is to engage your customers — that’s why you should be asking questions and encouraging conversations on your Facebook page. But to really stimulate those who have “liked” your page, you need to talk back. Your Facebook e-marketing strategies should
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SEO and Content after Penguin 2.0 — Become an Authority Many changes came with Google algorithm update, Penguin 2.0, and one of those changes is that being considered an “authority” is more important than ever before.
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Draw More Eyes With Better Graphic Design You can have the highest quality content on the web, but graphics are what will draw the eyes of your customers best. Images make your content interesting to view, more likely to be shared and make your content easier to find.
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