Marketing automation is here to stay; it’s a proven, powerful technology that helps business owners and marketing staff do their jobs more effectively. If you’re not using a marketing automation system, it is not too late to start.
The utility of marketing automation covers the entire prospect-to-customer lifecycle. This includes lead nurturing, lead acquisition efforts, and the transfer to sales that follows.
5 Concepts for Strategic Marketing Automation
- Create a strategy and conditions of satisfaction
- Use marketing automation for drip campaigns
- Integrate your sales and marketing teams
- Increase content development
- Manage campaigns daily