Capitalize on Account-Based Marketing-Account-based marketing is a game-changer in the alignment of marketing and sales strategies. As your company is working closely with high-value accounts, ABM tailors the individualized needs of these accounts into the growth of your business. As such, personalized campaigns are delivered to the right audience and the best results are secured for the company. Use these tools to prospect and win more ABM business.
I’ve been working on a joint venture with another marketing agency owned by Simon Durfee called Advertera.
The first thing that people don’t do well is they haven’t developed a content calendar. They rarely have 30 days’ worth of content written, approved, and in a folder ready to post on a consistent basis
These are the three biggest mistakes I see in failed marketing campaigns with prospects and clients.