In bygone days (about a year ago), the lines of distinction between search engine optimization and website design were more clearly drawn. SEO was primarily a function of developing compliant source code and acquisition of relevant backlinks. Methodical and continuous effort would ultimately enable first page rankings. Google fairly obliterated those lines this past year […]
Like many milestone events in our lives, getting married is both a thrilling and stressful time, and picking a wedding dress is often the first thing a bride-to-be does after selecting a date. Promises Bridal and Formal Wear focuses not only on helping customers find the perfect dress, but also starting them out with their
Client Spotlight – Promises Bridal Read More »
An advertising plan that involved throwing everything to the wall to see what sticks may have been an option in prior decades, but businesses will have to throw a huge amount of cash at advertising and marketing if they want to attempt to target everyone or even just the “average consumer.” And even then, nothing
1 Minute Marketing – Identify Key Customers and Engage Them Read More »
Remember the Yellow Pages? You know, that big ugly book that you would open when you wanted to find out something about a local business. The operative word being “local,” of course. Good luck trying to find out anything about San Francisco if you lived in Los Angeles, for example. But, that’s another story… The
We may be inclined to think of insurance as the prepaid replacement contract for things we own. Karen Del Angelo, however, provides the array of insurances that cover something far more valuable: our lives. Whether it’s long term care insurance for debilitating health conditions, life insurance to provide for those who survive us, or Aflac
Client Spotlight – Life Time Care Insurance Read More »
Eureka, CA – Humboldt Computer Professionals Unlimited has begun collaborating with Strategic eMarketing for a communication project through the eNGAGE program. Through this program, SEM will work with HumC.P.U. to focus on identifying key accounts and clients that will help turn prospects into clients and clients into advocates.Primed with this information, HumC.P.U. will be able to
Strategic eMarketing and HumC.P.U. To Work Together Through eNGAGE Program Read More »
By:Renée Chappelle R.D. Chappelle & Associates Project Planning & Management renee.chappelle@yahoo.com The subtle (or not-so-subtle) differences in marketing techniques. You\’re a woman and you see an attractive man in a bar. You walk up to him and say, \”I\’m hot!\” That\’s DIRECT MARKETING. You\’re in a bar with friends and see a handsome man. One
Marketing by Creating Consumer Motivating Environments Read More »
The Master-Mind Alliance is a strategic planning and business coaching group program with individual follow-up. Members enjoy several benefits. Achievable goals get set. Challenging issues get processed. Problems get solved. Roadblocks get eliminated. Uncertainty gets reduced. Game Plans get made. Advantages get exploited. The monthly group meetings refresh, reinvigorate and prepare members to drive their
SEM-Business Resources Read More »
Ideally, the result of corporate gifting is an enhanced perception of your company by your customers and clients. Recipients of your gifts should look favorably upon your company as a result of the gift and should be encouraged to want to continue using your products or services. Gifting is also a relatively inexpensive way to
How Corporate Gifts Create Obligation Read More »
Like many families in Humboldt, we heat our house with wood. So, I periodically have to buy firewood, but I think about it all year. How much wood do I have, what month is it, how long will it last, what weekend will I have it delivered, when will I stack it, will it be
Up-sell, Cross sell, Institutionalize Read More »
