Like many families in Humboldt, we heat our house with wood. So, I periodically have to buy firewood, but I think about it all year. How much wood do I have, what month is it, how long will it last, what weekend will I have it delivered, when will I stack it, will it be […]
Up-sell, Cross sell, Institutionalize Read More »
Promotions, Offers, Sales and Internet Deals on Prezi
Promotions, Offers Sales and Internet Deals Read More »
1 price for a product or service is a sure way to leave clients and customers unsatisfied. Some clients will always buy the most expensive option, some the middle option, but most will not buy the cheapest option. I have a client that sells an educational service. For years the only price available was about
Offers Should Be Presented In 3’s Read More »
1 Minute Marketing- Are you a Liar? I was, my drivers license said I weighed 190 pounds, even though a few years ago I found myself looking at 226 on the scale I was standing on. Shocked and surprised as all middle aged men who have been saying to themselves “ I can still move
1 Minute Marketing- Are you a Liar? Read More »
Email marketing… You remember that, right? Before the days of sophisticated spam filters, each morning we would all log on to find 15 email pitches for everything ranging from credit repair to Viagra. In the last nine hours alone, this writer’s filter has intercepted 29 of them. I love my spam filter! So, why would
Nine Email Marketing Tips Read More »
1 Minute Marketing Secrets-Pricing Pricing your product or service can be tricky. First you should identify your value proposition to determine where you fit into the market you are targeting. Do you provide handcrafted originals, low value mass produced products, or something in between? Next, perform a market survey. Look up your competitors on the
1 Minute Marketing Secrets-Pricing Read More »
The Oracle Not all customers are created equal. The oracle of Strategic eMarketing says: ”Know your customers”. Who are the customers that make up 50%, 60% or 80% of your sales? Reach out to them; send them a thank you card, a movie pass or an email. Traditional marketing theory teaches us there are suspects,
1 Minute Marketing from Strategic eMarketing Read More »
One of the most common failings of today’s online marketing is the lack of efficiency and organization with marketing activities. What’s the solution? Set up a Social Media Content Calendar. Exactly what is a Content Calendar? It can be summed up as a predetermined direction for your marketing efforts and a tracking mechanism to see
Social Media Content Calendar Read More »
Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.
The Yellow Pages Are Dead Read More »
This is the presentation for the Humboldt Internet Marketing Group on December 8, 2010. The Humboldt Internet Marketing Group offers businesses free website training and provides a place for Internet professionals to network. Monthly meetings are from noon to 1:30 p.m. at the North Coast SBDC, 520 E Street, Eureka. Read more on Facebook at
Strategic EMarketing Presentation To The Humboldt Internet Marketing Group Read More »
