When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This statistic makes a lot of sense. Our eyes are not […]
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Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to research, shop, and interact, the need for effective mobile marketing increases exponentially. While
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1 minute marketing – Managing your social media Managing your social media Balancing all of the tasks that come with a business can be a big task. Sometimes after the office work is filed, the sales are made and bills are paid marketing can become a little tough. We have a few tips and tricks
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3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can move them through the sales conversation. It is essential that the
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Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing efforts, you are missing an important and useful tool in your promotional
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Client Spotlight: Eureka Trading Eureka Trading Company is a locally owned pawn shop in California. With customized service, Eureka Trading Company provides their customers with a different, friendlier atmosphere than the typical pawn shop does.
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1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this is very important when preparing to take your brand to
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Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While this reaction is understandable, we have found that marketing is 45% more effective when it is
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Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine
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Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine key areas
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