Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine key areas […]
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Content Development: Choosing Social Media Networks to Engage with Part of having an online presence as a company is being a part of at least one social network. When most people think of a social network these days, the first thing that comes to mind is Facebook, and while Facebook is still the biggest social
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1-minute Marketing Multi-Channel Marketing Are you currently interacting with your customers through multi-channel marketing? Using the right combination of indirect and direct communication will boost the overall visibility of your company. Determining what works and doesn’t work for your organization is a challenge. Should you use mail order catalogs, direct mail, email, and retail marketing?
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Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a great way to make a personal connection with your fans and
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Strategic Marketing: Product Development and Innovation Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services. First, it is essential notice the drift and develop a plan to capture it as an
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Product Development and Innovation Keep a Company Competitive Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services.
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4 Fundamental Digital Marketing Strategies Pick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing Facebook posts, or answering a text, your internet
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Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies.
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Strategic Marketing Planning for 2014 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs. There are at least
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Product Spotlight: Multi-Channel Marketing “Multi-channel marketing” sounds pretty high tech and sophisticated, but it’s based on a fundamental business principle: covering all the bases. The difference now is there are a lot more bases, and you need to touch every one of them to get “home” to a successful business with a loyal, informed, participatory
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