Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to research, shop, and interact, the need for effective mobile marketing increases exponentially. While […]
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3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can move them through the sales conversation. It is essential that the
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Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a great way to make a personal connection with your fans and
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Mobile Apps for Your Business The smartphone in your customer’s hand is their portal to the world. To put the doorway to your business on that virtual hallway, one thing is required – a Mobile App for your business.
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Mobile Apps as a Marketing Tool for Small Business The term “App” is now an officially recognized word, no longer simply an abbreviation. If you are unfamiliar with the phrase “There’s an app for that,” you are in the diminishing minority. But, what exactly is a mobile app and how does it apply to your
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Anatomy of an App — What Should I Include for my Business? Product Spotlight With more and more users heading to their mobile device on-the-go instead of waiting to boot up their desktop at home, your business can be easily accessible to them via a mobile app. But you don’t sell angry birds and you
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