As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers fast” route, you will be stuck with […]
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be found somewhere on that map. As search engines crawl the
Best Practices for Link Building Read More »
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really lowers. Sure, you can make anything original and everyone’s
Content Development: Coming Up With Timely Topics Read More »
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be done, when it needs to be complete and who’s doing
Business Resource Spotlight: Mavenlink Task Management Read More »
This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and workforce networking solutions for businesses in Northern California by helping those looking for a first
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Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t need to change your entire career to just being a blogger.
1 Minute Marketing: How To Use Blogging For Your Business Read More »
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of marketing like emails and direct mail, is that anyone
What Is Good Social Media? Read More »
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see what Mr. Ogilvy means when he refers to the
Marketing Cohesiveness throughout all Channels Read More »
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got to put something in to get something out. So,
1 Minute Marketing: Facebook Ads Read More »
With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search tools. There are many ways to optimize your marketing for
Product Spotlight: Local Search Marketing Read More »
