With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search tools. There are many ways to optimize your marketing for […]
Product Spotlight: Local Search Marketing Read More »
We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they don’t know what to do with, and files on their computer that take quite a bit of time
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Our client spotlight for June is Eureka Trading Company. This pawn shop is located in Eureka, California, and uses our services to keep new content on their blog and social media. For this client, we manage a Facebook and Twitter page that correlates with monthly blog posts. This keeps their customers informed both on the
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When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This statistic makes a lot of sense. Our eyes are not
Content Development: Canva Read More »
As we’ve talked about before it is very important for every company to be online. When you’re marketing your company online, you want to draw your potential customers in by giving them what they want. Online users have learned to block out the advertisements they don’t want to see, so by showing them what they
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Have you ever found yourself overloaded with photos and struggling to keep them organized? Picasa is a helpful Google App that can solve this problem. Picasa can manage, edit and share your photos right from your computer.
Business Resource Spotlight: Picasa Read More »
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can move them through the sales conversation. It is essential that the
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Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing efforts, you are missing an important and useful tool in your promotional
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1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this is very important when preparing to take your brand to
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Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While this reaction is understandable, we have found that marketing is 45% more effective when it is
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