Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While this reaction is understandable, we have found that marketing is 45% more effective when it is […]
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Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the strategic plan that a successful business needs.There are at least nine
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Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a great way to make a personal connection with your fans and
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Strategic Marketing: Product Development and Innovation Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services. First, it is essential notice the drift and develop a plan to capture it as an
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Product Spotlight: Ecommerce store design and setup-Woo Commerce A business website provides a virtual portal into your enterprise, it is more than just a doorway – it is the windows, the window displays, the shelves, and the merchandise. Beyond that, with properly implemented Search Engine Optimization (SEO) your website will actually draw customers to your
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Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can change the life of a school-aged child who is
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Business Resource Spotlight: Sequoia Personnel Services Job seeking can be intimidating. Whether you are looking for your first job out of college, or are ready to make a career change or enhancement, sometimes it’s hard to know exactly where to get started. With so many online resources and services to choose from, all with their
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Content Development as a Marketing Strategy The rules of the internet marketing game have been changed again. Search engine algorithms have advanced to detect and root out content mills and spammers from returning bad search results. The old rules of search engine optimization strategies based solely on keyword density and rankings is being replaced by
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HealthSPORT Hires Four More People to Arcata Club HealthSPORT is excited to announce four new hires at the Arcata club, including a new personal trainer, instructors and a housekeeper. The staff at HealthSPORT Arcata has recently welcomed Adam Janicki, Pamela Willey, Carolyn Palmer, and Angelique Velazquez. Adam Janicki joins the HealthSPORT team of experienced personal
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Product Development and Innovation Keep a Company Competitive Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and services.
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