SEM Blogs by Category

Leaders, Marketing and Beginner’s Mind

Generally speaking, business leaders do not have a clear understanding of marketing. I have found many misinterpretations. Some of the more common ones are: Marketing is advertising, I can place my own ads We get all of our business from referrals and don’t need to...

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1 Minute Marketing: Foursquare It Up

1 Minute Marketing: Foursquare It Up What gives customers and clients a small yet immediate feeling of satisfaction? Checking into your business on Foursquare. If they come by often enough, they may even be deemed the “mayor” of your fair establishment. Foursquare is...

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1 Minute Marketing- Are you a Liar?

1 Minute Marketing- Are you a Liar? I was, my drivers license said I weighed 190 pounds, even though a few years ago I found myself looking at 226 on the scale I was standing on.  Shocked and surprised as all middle aged men who have been saying to themselves “ I can...

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1 Minute Marketing Secrets-Pricing

1 Minute Marketing Secrets-Pricing Pricing your product or service can be tricky. First you should identify your value proposition to determine where you fit into the market you are targeting. Do you provide handcrafted originals, low value mass produced products, or...

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Leaders, Marketing and Beginner’s Mind

Generally speaking, business leaders do not have a clear understanding of marketing. I have found many misinterpretations. Some of the more common ones are: Marketing is advertising, I can place my own ads We get all of our business from referrals and don’t need to...

read more

ABM – Account-Based Marketing Strategic Planning

In Account-Based Marketing, number one, you need to establish your target. What do the companies look like? What do the executives inside those companies look like? Who are the executives, what is important to them and how can you find them? Your target – the target...

read more

Prospects to Clients

The concept of developing strategic planning or prototyping or trial offer so you’re able to make these small offer Prospects to Clients

read more

Demand Generation – A Big Picture Overview

Demand generation is a data-driven digital marketing strategy whose primary goal is to create awareness and interest over a solution all through the buyer journey. When done properly, it can significantly expand your audience, creating a buzz over your...

read more

Gen Z Product Releases: Consider the Psychographics

I was speaking with a future client recently, and he told me about a new product that's on the horizon to be released this year. And it is a product that is going to be focused on Gen Z and the younger portion of Gen Z, but it also needs to be sold to the Gen X...

read more

3 Mistakes Not to Make in Marketing: Part 2

We've been working with clients and their digital marketing campaigns for 11 years and we’ve seen a lot of mistakes. As a continuation of our previous blog post on this subject, here are three more common mistakes that people make with their outsourced marketing...

read more

Marketing Campaign Primer

Marketing messaging can be challenging. If you start with a single person in mind when developing a message, the process is much more efficient and usually more successful.

read more

Marketing in a World of Social Distance

Your Marketing has to change as our target groups have experienced life-altering illness, lifestyle mandates, and governmental controls. Social Distancing has created space in our physical world and in our psyche.

read more

How to Conduct Keyword Research

If you want to achieve and maintain a solid online presence for your business or brand, there are specific actions related to Search Engine Optimization (SEO) that you will need to take to position your brand to the right people. But, you might be wondering, ‘Why...

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How to Kill Good SEO

I am going to tell you a story about how to get your website traffic down to 1 or 2 visits a day.Why would you want that? You don’t, but for some reason this client’s partner did. A couple of years ago we finished an SEO project for a client that more than...

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Marketing Success in 2019

Artificial Intelligence and Marketing
Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, AI software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. Those are the kind of campaigns that move the customer on an emotional level.

read more

Why SSL Matters

In today’s online world, having a business website is practically an essential tool for marketing and customer service. However, there is one important factor to consider that will make a huge difference in the way internet users interact with a business’ website:...

read more

How to Optimize Your LinkedIn Profile

Can you remember the last time you went through your LinkedIn Profile? Well, if you can’t remember, you should read this and then get started! Having an up-to-date LinkedIn profile means you have a keyword strategy, up-to-date value prop, and a fully drafted ABOUT...

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Client Spotlight: ReProp Financial

ReProp Financial provides real estate collateral loans to people that other financial institutions cannot. They are not a loan broker; they fund directly. This means that you are always talking to the decision maker, and receive your loan faster. If you have exhausted...

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Digital Marketing Cheat Sheet

We live in a digital world where people are consuming more and more digital content each day. For this reason, it is essential that as a business, you recognize the importance of going digital with your marketing campaign. Digital marketing involves using digital...

read more

What We Do

Our clients include small businesses, startups, and large corporations who want to optimize their digital marketing.

read more

10 Important SEO Trends to Watch for in 2017

As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...

read more

How to Create an eBook

When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to...

read more

Drip Email Campaign

If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...

read more

Client Spotlight: JB Jordan

Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...

read more

Client Spotlight: Summit Financial

Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...

read more

Monthly Newsletters

One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting from reading our...

read more

Content Development LinkedIn

Content Development LinkedIn Linkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile....

read more

Strategic planning FOCUS

Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the...

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Business Spotlight: HumCPU

Business Spotlight: HumCPU HumCPU takes care of your IT Department so you can focus on your business. Most business owners start a business that focuses on a product or service they know and care about, not expecting to have virus issues, computer confusion, and...

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Business Resource Spotlight: HumCPU

Business Resource Spotlight - HumCPU Does your business need its own IT department? If you don’t know what IT stands for (Information Technology), the answer is almost certainly “no.” However, even if you do know the meaning of IT -- and have an “IT guy” on your...

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Client Spotlight: ReProp Financial

ReProp Financial provides real estate collateral loans to people that other financial institutions cannot. They are not a loan broker; they fund directly. This means that you are always talking to the decision maker, and receive your loan faster. If you have exhausted...

read more

Client Spotlight: JB Jordan

Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...

read more

Client Spotlight: Summit Financial

Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...

read more

Client Spotlight: The Jacobsen

Client Spotlight: The Jacobsen The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in...

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Client Spotlight: HealthSPORT

Client Spotlight: HealthSPORT Growth can be good. Growth of your waistline, cholesterol level, body mass index: not so good. Growth of your biceps, triceps, pectorals, quadriceps: good. Growth of your flexibility and balance: great. Growth of cardiovascular fitness:...

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Client Spotlight: Camp Jack Hazard

Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can...

read more

Client Spotlight: Reprop Financial

Client Spotlight: Reprop Financial The commercial real estate business is sustained by the lifeblood of cash flow from traditional lenders. The "traditions" of banks are as ironclad and leatherbound as any tradition. If the collateral (the property in question) is not...

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Client Spotlight: The Jacobsen

Client Spotlight: The Jacobsen From its origins in 1865, the Jacobsen Publishing Company has been providing reliable daily stock market advice to brokers, traders, buyers, and sellers. The company concentrates its activities on animal and vegetable commodities ranging...

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Client Spotlight: McKeever

Client Spotlight: McKeever Energy & Electric Ever since the advent of Thomas Edison, electricity has been an exponential growth sector of our society. Its uses are now an inextricable part of daily life – powering lights, tools, machinery, office equipment,...

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Client Spotlight: Making Headway

Client Spotlight: Making Headway Ever had a concussion? You may not have realized it at the time, but you were at risk for a traumatic brain injury when you received that concussion. If someone gets multiple concussions in a row, it can cause this type of injury,...

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Client Spotlight: HealthSPORT

Client Spotlight: HealthSPORT In Humboldt County, HealthSPORT is the fitness club that makes a difference. With five locations across the county, each club offers programs tailored to the city it serves while still offering a core fitness program that you will enjoy....

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Client Spotlight: Casas Playa Saladita

Client Spotlight: Casas Playa Saladita The tradition of surfing pilgrimages to Mexico is almost as old as the export of surfing from the Hawaiian Islands. These were nomadic young men, living in their station wagons, pickups, and Land Rovers, travelling from one beach...

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Client Spotlight: KLM Performance

Client Spotlight: KLM Performance If you own a performance diesel truck or a UTV, bookmark klmstore.com in your browser and put 203-210-7200 on your speed dial list. KLM Performance should be your first choice for performance upgrades, replacement parts, off-road...

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Client Spotlight: ProStar Software

Client Spotlight: ProStar Software Far from Silicon Valley, in the heart of Humboldt, there lives a software company dedicated to making business operations more dependable and more efficient for enterprises around the world. That company is ProStar Software of...

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Client Spotlight: Antich Automotive

Client Spotlight: Antich Automotive There are few things most of us own -- other than real estate -- that cost more to buy and maintain than our vehicles. While renting property can provide us with fairly affordable shelter and storage, renting a car or truck is...

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Client Spotlight: Eureka Trading Company

Client Spotlight: Eureka Trading Company Pawn shops have had an interesting change in public perception in recent years. Once thought of by Hollywood as shady locations, they are now seen in a more favorable light thanks to popular TV shows like Pawn Stars. But no...

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Client Spotlight — i-support.com

Client Spotlight -- i-support.com The web provides entrepreneurs with limitless opportunities, and i-support.com founder Jeremiah Cervantes is in the process of building upon his idea that will help businesses, nonprofits and consumers connect in ways they never have...

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Client Spotlight: HealthSPORT

Client Spotlight: HealthSPORT Fitness is a funny commodity. We all want it to some degree that matches our expectations of “the good life.” For some, it is primarily about improved health: joints that move more smoothly, lowered cholesterol or blood pressure, not...

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Client Spotlight: Eureka Trading Co.

Client Spotlight: Eureka Trading Co. As a locally owned pawn shop, Eureka Trading Co. has a stake in the community it serves and it has the authority to buy and sell to Humboldt County residents as each customer’s situation demands. Its friendly staff is always...

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Client Spotlight — Auburn Fit1

Client Spotlight -- Auburn Fit1 Auburn Fit1 is the fitness center that can truly help you become the fit one you imagine as you. Take that image to Auburn Fit1 and work on it -- by working out with their skilled and attentive trainers, by elevating your heart rate and...

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Client Spotlight: HealthSPORT By the Bay

Client Spotlight: HealthSPORT By the Bay What started as one gym has grown into a group of premier health clubs with five locations in Humboldt County, the newest of which has expanded this summer to better serve the community. The original HealthSPORT By the Bay in...

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Client Spotlight: Parker’s Beauty Bar

A picture is worth a thousand words, and the images for Parker’s Beauty Bar convey all that and more quite eloquently - from the serene, sophisticated, eclectic decor of the salon to the vivacious, friendly presence of the stylists. Whether it’s a haircut, extensions,...

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Content Development LinkedIn

Content Development LinkedIn Linkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile....

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Content Calendar Development

Content Calendar Development Creating and publishing content to the web is now a fundamental marketing activity to attract prospects, engage clients, and increase search engine rankings. From blogging, to social media, to drip campaigns, the most efficient way to...

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Content Development: Graphic Design

Draw More Eyes With Better Graphic Design You can have the highest quality content on the web, but graphics are what will draw the eyes of your customers best. Images make your content interesting to view, more likely to be shared and make your content easier to find....

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Facebook Success Stories

If there is one statistic that should get you off the fence when considering whether or not to promote your business on Facebook, here it is: 800 MILLION ACTIVE USERS That means that more than 1 in 10 humans on Earth have Facebook accounts. You will be hard pressed to...

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How to use Social Media to Grow Your Market

The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.

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Product Spotlight: Logo Design

Product Spotlight: Logo Design Powerful logo design, as its etymology indicates, “mark out” the true essence or brand of a company. Doing that accurately and well will also mark out the company’s appropriate market with its inherent appeal. Elegance is seldom spelled...

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Why SSL Matters

In today’s online world, having a business website is practically an essential tool for marketing and customer service. However, there is one important factor to consider that will make a huge difference in the way internet users interact with a business’ website:...

read more

Drip Email Campaign

If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...

read more

Tracking Results – What To Track and How

Tracking Results – What To Track and How There has been a lot of buzz lately about how social media has overtaken search engine results page (SERP) rankings in importance for the visibility of a website. Maybe you have heard associates say something like, “Don’t...

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1-Minute Marketing: Fix Your Dead Links and Typos

1-Minute Marketing: Fix Your Dead Links and Typos If your staff is the face of your company in the store, you wouldn’t want them mispronouncing product names and leading customers to the wrong aisle. In the same way, a business website is the face of your company...

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The Yellow Pages are Dead

Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.

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ABM – Account-Based Marketing Strategic Planning

In Account-Based Marketing, number one, you need to establish your target. What do the companies look like? What do the executives inside those companies look like? Who are the executives, what is important to them and how can you find them? Your target – the target...

read more

Prospects to Clients

The concept of developing strategic planning or prototyping or trial offer so you’re able to make these small offer Prospects to Clients

read more

Demand Generation – A Big Picture Overview

Demand generation is a data-driven digital marketing strategy whose primary goal is to create awareness and interest over a solution all through the buyer journey. When done properly, it can significantly expand your audience, creating a buzz over your...

read more

Gen Z Product Releases: Consider the Psychographics

I was speaking with a future client recently, and he told me about a new product that's on the horizon to be released this year. And it is a product that is going to be focused on Gen Z and the younger portion of Gen Z, but it also needs to be sold to the Gen X...

read more

3 Mistakes Not to Make in Marketing: Part 2

We've been working with clients and their digital marketing campaigns for 11 years and we’ve seen a lot of mistakes. As a continuation of our previous blog post on this subject, here are three more common mistakes that people make with their outsourced marketing...

read more

Marketing Campaign Primer

Marketing messaging can be challenging. If you start with a single person in mind when developing a message, the process is much more efficient and usually more successful.

read more

Marketing in a World of Social Distance

Your Marketing has to change as our target groups have experienced life-altering illness, lifestyle mandates, and governmental controls. Social Distancing has created space in our physical world and in our psyche.

read more

Marketing Success in 2019

Artificial Intelligence and Marketing
Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, AI software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. Those are the kind of campaigns that move the customer on an emotional level.

read more

Digital Marketing Cheat Sheet

We live in a digital world where people are consuming more and more digital content each day. For this reason, it is essential that as a business, you recognize the importance of going digital with your marketing campaign. Digital marketing involves using digital...

read more

10 Important SEO Trends to Watch for in 2017

As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...

read more

How to Create an eBook

When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to...

read more

Drip Email Campaign

If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...

read more

Client Spotlight: JB Jordan

Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...

read more

Monthly Newsletters

One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting from reading our...

read more

Strategic planning FOCUS

Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the...

read more

4 Fundamental Digital Marketing Strategies

4 Fundamental Digital Marketing Strategies Pick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing...

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Drip, Nurture and Automated Marketing Campaigns

Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies....

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Strategic Marketing Planning for 2014

Strategic Marketing Planning for 2014 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...

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Strategic eMarketing Upcoming Workshops and Events

Strategic eMarketing Upcoming Workshops and Events Feb. 20 from 5:30-8 p.m. — Creating Profitability Through Strategic eMarketing Workshop. First session in a five-part workshop series that will show you how to increase your average sale and the frequency of sales for...

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Prospecting – Identifying New Marketing Opportunities

Prospecting – Identifying New Marketing Opportunities It’s quiz time. Name the for-profit business or profession that would not benefit from additional customers, clients, and buyers… Possible Answers: Your doctor – when was the last time you didn't have to wait? Your...

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Strategic eMarketing Upcoming Speaking Events

Strategic eMarketing Upcoming Speaking Events Jan. 22 at 12 p.m.-- Internet Marketing Fundamentals: Content to Drive Interest, plus orientation to RTC/Internet Marketing Group & SBDC "Fools for Cool Tools" Brown Bag Lunch Series. At the North Coast SBDC Prosperity...

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Why Multi-Channel Marketing Works

Why Multi-Channel Marketing Works Long gone are the days when any company, large or small, could develop an effective marketing campaign using only one or two approaches. That strategy worked just fine when behavior was a little more predictable. Consumers no longer...

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Recently Completed Work

Recently Completed Work Sequoia Personnel E-newsletter The Sequoia Personnel email newsletter provides valuable information to employers who want to find the best employees and know how to cultivate an atmosphere of productivity and efficiency. HealthSPORT Website The...

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Event Marketing Strategies Your Business Can Use

Event Marketing Strategies Your Business Can Use Has small business marketing really changed much over the years? No matter what new terms we use to describe the specifics of advertising – “brand awareness,” “creating impressions,” “lead conversions,” etc. –...

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How to Integrate Keywords So They Make Sense, Part 2

Bring the readers to your page with your keywords and keep them there with the actual content -- that’s the goal of any SEO project, whether you are starting you’re web copy from scratch or you’re working keywords into content already created. But not all keywords...

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B2B SEO Part 2

In bygone days (about a year ago), the lines of distinction between search engine optimization and website design were more clearly drawn. SEO was primarily a function of developing compliant source code and acquisition of relevant backlinks. Methodical and continuous...

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Client Spotlight – Promises Bridal

Like many milestone events in our lives, getting married is both a thrilling and stressful time, and picking a wedding dress is often the first thing a bride-to-be does after selecting a date.  Promises Bridal and Formal Wear focuses not only on helping customers find...

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Mobile Apps as a Marketing Tool for Small Business

Mobile Apps as a Marketing Tool for Small Business The term “App” is now an officially recognized word, no longer simply an abbreviation. If you are unfamiliar with the phrase “There’s an app for that,” you are in the diminishing minority. But, what exactly is a...

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What We Do

Our clients include small businesses, startups, and large corporations who want to optimize their digital marketing.

read more

Drip Email Campaign

If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...

read more

Client Spotlight: JB Jordan

Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...

read more

Client Spotlight: Summit Financial

Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...

read more

Client Spotlight: Camp Jack Hazard

Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can...

read more

HealthSPORT Hires Four More People to Arcata Club

HealthSPORT Hires Four More People to Arcata Club HealthSPORT is excited to announce four new hires at the Arcata club, including a new personal trainer, instructors and a housekeeper. The staff at HealthSPORT Arcata has recently welcomed Adam Janicki, Pamela Willey,...

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Fortuna Gymnast Named Level 5 State Champion

Fortuna Gymnast Named Level 5 State Champion Gymnast Mackenzie Hall from the HealthSPORT Fortuna Gymnastics team was named Level 5 State Champion at the 2014 Xcel NorCal State Championship on April 6. The State Championship for Levels 3, 4 and 5 was held in Loomis at...

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Spring Season Begins for HealthSPORT Fortuna Gymnastics

Spring Season Begins for HealthSPORT Fortuna Gymnastics The HealthSPORT Fortuna Gymnastics team kicked off the spring season on January 25 and 26 at the Gymnastics in the Wine Country 2014 meet in Rohnert Park. HealthSPORT Fortuna Gymnastics has its largest...

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Two New Personal Trainers Join the Fit1 Team

Two New Personal Trainers Join the Fit1 Team The staff at Fit1 is excited to welcome two new members to its ranks, including a new manager: Jamie Vinciguerra and Danielle Stam. The Auburn and Lincoln Fit1 clubs opened their doors over a year ago, and both clubs...

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Humboldt Gymnastics Team Scores Well at Gypsy Invitational

Humboldt Gymnastics Team Scores Well at Gypsy Invitational The HealthSPORT Gymnastics team went to its first meet on Sept. 14 and came home with high scores and several medals! The six-person HealthSPORT Gymnastics team went to the Gypsy Invitational in Concord,...

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HealthSPORT Youths to Compete in USA Gymnastics Season

HealthSPORT Youths to Compete in USA Gymnastics Season The young athletes in the HealthSPORT Fortuna Gymnastics program have been working all summer to prepare for the 2013 USA Gymnastics compulsory competitive season. They will be attending three to four regional...

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Lincoln Fit1 Offering Free Self-Defense Workshop for Women

Lincoln Fit1 Offering Free Self-Defense Workshop for Women Learn how to fight back! Fitness center Lincoln Fit1 is offering a free self-defense workshop for women on Saturday, May 18 that is open to both the general public and members. The Fight Back Women’s Self...

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South Fork High Alumni Association to Launch Website

South Fork High Alumni Association to Launch Website The newly formed South Fork High School Alumni Association has partnered with the Strategic eMarketing team to build a website that will serve as a critical component of future fundraising events and as the main...

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HealthSPORT Welcomes New Fitness Director

HealthSPORT Welcomes New Fitness Director Humboldt County-based fitness club HealthSPORT welcomed Brian Cioci as its new fitness director last week and his recently scheduled TRX classes have already attracted much attention from club members. Cioci comes to...

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New 24/7 Lincoln Health Club to Open in February

New 24/7 Lincoln Health Club to Open in February A Fit1 fitness center is scheduled to open in Lincoln in February to welcome new fitness-minded members with a convenient location on Sterling Parkway. The Lincoln gym will be the second Fit1 that owner Susan Jansson...

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What is the Etiquette for LinkedIn Endorsements?

What is the Etiquette for LinkedIn Endorsements? LinkedIn recently rolled out a new feature for its profiles without much explanation called endorsements. If you have a LinkedIn account, you likely have already seen a few emails with the news that someone has endorsed...

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What’s Newsworthy About Your Business?

What’s Newsworthy About Your Business? Writing for Your Business When your customers open the business page of their newspaper or look for local news online, they aren’t just looking for bad news. Have they heard the good news about your business? If you aren’t...

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New Fit1 Gym to Open in Southern Auburn in June

New Fit1 Gym to Open in Southern Auburn in June With the grand opening of Fit1 on June 1, Southern Auburn residents soon won’t have to drive across town just to hit the gym. Owner Susan Jansson and Manager Cara Steinmann will cut the ribbon at the grand opening of the...

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Client Spotlight- The Redwood Club

Client Spotlight- The Redwood Club Our client spotlight this month is The Redwood Club located in Petaluma, California. This fitness gym believes in one simple concept, “Fitness for your needs” and we help them accomplish this concept by giving them the marketing that...

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1 Minute Marketing – Reward Referral Sources

When building the profitability of your business, you truly cannot overvalue referrals from other clients and business associates. The person who is referring this potential customer has already started to sell them on what your business has to offer and how the...

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How to use the Holiday break strategically

Here it is, “the most wonderful time of the year” - if you are in the retail business. However, for many of the rest of us, this month can be terminally uneventful. So often you hear, “Call me after the First” in reply to your sales efforts. While many service...

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Listen and Act

Last month I found myself sitting in a meeting with one of my clients who was kind enough to share with me his opinions about the strengths and weaknesses of my marketing business.  He shared with me a few ideas about how I could make working together easier for him...

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FOR IMMEDIATE RELEASE

Strategic eMarketing Working With Stewart Telecommunications to Revamp and Optimize Website Eureka, CA –  Stewart Telecommunications is in the midst of revamping its website –  http://www.stewtel.com/ – as part of a larger effort to improve its internet marketing...

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FOR IMMEDIATE RELEASE

LOCAL MARKETING FIRM OFFERS A FREE ALTERNATIVE TO THE YELLOW PAGES EUREKEA, CA, October 22, 2011.  According to Strategic eMarketing’s research,  the yellow pages will soon go the way of the dinosaur.  The Internet has overtaken the yellow pages and will likely...

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Client Spotlight – Eureka Payments

Just because Eureka Payments may be a new name in the business community does not mean it or its principal officers are new to the the services they provide.  All three - Ken Musante, Steve Kimberling, and Scott Bartlett - worked together as officers of Humboldt...

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Client Spotlight – Westhaven Solar

Northern California’s premier solar contractor and installer of energy-efficient commercial and residential Solar and HVAC systems. As part of the North Coast community, we install cost-effective, green solutions in homes and businesses throughout Humboldt, Del Norte,...

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Video for your business

Highlight your business with a commercial that runs 24/7! How? With the creation of a video for your website and other social media applications.  Expand your corporate or brand reach and leverage the power of video, gain a competitive edge and highlight what you do...

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How to Derive the Greatest Value from your Blog

Blog is indeed a four-letter word. But, it doesn’t have to be a negative one. Your blog is the key to other four letter words like “sale,” “call,” and “link.” By now we all know that blogging is critical to your online success. Why? Because the search engines and...

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Underabuck.com

Underabuck.com specializes in promotional items for under a dollar! The site started development back in 1998, but after the dot com bubble in 2000 the project was put on the shelf. The internet has come a long way, as has the development tools for website. In 2008...

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How to improve your Social Media with Aristotle

You have a limited number of characters, even if you use a service like TweetDeck to go beyond the 140 character limit, and you have to use that space wisely, not just to point up what you want the readers to know they might find by following a link in your Tweet, but in order to give them a sense of where you (or your clients) come from – and what informs the Tweet in the first place.

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Product Spotlight: Multi-Channel Marketing

Product Spotlight: Multi-Channel Marketing Demographics - roughly translated, people charting. Charting the people who comprise your prospective customer base is the first step to converting potential customers to actual customers. Once you know who they are and where...

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Product Spotlight: Local Search Marketing

Product Spotlight: Local Search Marketing Getting Found Locally Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp...

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Product Spotlight: What is Verbal Design?

Product Spotlight: What is Verbal Design? Verbal design is all about crafting amazing content with coordination and purpose. The most striking change for local and national companies in online search marketing over the past two years has been the wholesale evolution...

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Product Spotlight: Social Media Marketing

Product Spotlight: Social Media Marketing Your brand needs a presence on social media platforms like Facebook, Google Places, Google+, Foursquare, Yelp, LinkedIn and Twitter because this is where you can be a part of the conversations your target market is already...

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Product Spotlight: Strategic Planning

Product Spotlight: Strategic Planning “A plan is just a list of stuff that doesn't happen” -- if that’s your attitude when it comes to planning for your business, you don’t have the right plan yet. Businesses can find minor success without a plan for a while. But if...

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Product Spotlight: Strategic Marketing

Product Spotlight: Strategic Marketing What is it?  Why do I need it? Let's start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization. Strategic: having a strategy -- an...

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Product Spotlight: Strategic Sales Funnel

Product Spotlight: Strategic Sales Funnel “Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales.” – Emanuel Rose It's time to turn pro – proactive that is. As a business manager, you already meet...

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Product Spotlight: Local Search Marketing

Product Spotlight: Local Search Marketing Whether it's your computer's ISP (address provider) or your smart phone's GPS, the internet knows where you are. As a customer, that means that it knows where to find you the services and products you want that are closest to...

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Product Spotlight: Email Marketing

Product Spotlight: Email Marketing Communication is essential to modern business success, unless your business is an established monopoly. Even then, you cannot expand and inform your customer base of new or improved products without an effective method of...

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Product Spotlight: Logo Design

Product Spotlight: Logo Design Powerful logo design, as its etymology indicates, “mark out” the true essence or brand of a company. Doing that accurately and well will also mark out the company’s appropriate market with its inherent appeal. Elegance is seldom spelled...

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Product Spotlight: Web Design

Product Spotlight: Web Design You wouldn’t send your janitor out to paint your storefront windows for the season. Don’t send your designated “computer person” to create a website for your business. At Strategic eMarketing, your effective web presence is our business,...

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Product Spotlight: Green Hosting

Product Spotlight: Green Hosting After Strategic eMarketing builds an attractive website that clearly represents the company, has succinctly linked all its elements, and has optimized it for search engines to yield maximum traffic, what more can we do to advance that...

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Product Spotlight — Social Media Management

Product Spotlight -- Social Media Management Between tweeting about your latest products, providing valuable content through your business’ blog and maintaining your other social media accounts, keeping your customers up to date on your company and your industry is a...

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Product Spotlight: Strategic eBackup

“The goal is to transform data into information and information into insight,” said Carly Fiorina, former CEO of Hewlett-Packard. Business processes aren’t measured one POS transaction at a time, but each of those transactions contributes to the cumulative data that...

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How to Conduct Keyword Research

If you want to achieve and maintain a solid online presence for your business or brand, there are specific actions related to Search Engine Optimization (SEO) that you will need to take to position your brand to the right people. But, you might be wondering, ‘Why...

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How to Kill Good SEO

I am going to tell you a story about how to get your website traffic down to 1 or 2 visits a day.Why would you want that? You don’t, but for some reason this client’s partner did. A couple of years ago we finished an SEO project for a client that more than...

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10 Important SEO Trends to Watch for in 2017

As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...

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How to Integrate Keywords So They Make Sense, Part 2

Bring the readers to your page with your keywords and keep them there with the actual content -- that’s the goal of any SEO project, whether you are starting you’re web copy from scratch or you’re working keywords into content already created. But not all keywords...

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B2B SEO Part 2

In bygone days (about a year ago), the lines of distinction between search engine optimization and website design were more clearly drawn. SEO was primarily a function of developing compliant source code and acquisition of relevant backlinks. Methodical and continuous...

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B2B SEO Part 1

Remember the Yellow Pages? You know, that big ugly book that you would open when you wanted to find out something about a local business. The operative word being “local,” of course. Good luck trying to find out anything about San Francisco if you lived in Los...

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Reprop Financial Spotlight

We recently produced a number of videos for Reprop Financial that show-case success stories in their Equity Advantage Program. Through this program, Reprop helps small business owners take advantage of low interest rates to purchase or refinance commercial real estate...

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Facebook

So much of the Facebook marketing hype is about how many likes your business site has. Well sometimes being active on social media is enough to move the client to the next step in the sales process. I got in touch with a prospective client earlier this year who had...

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Keywords, Phrases and Buying Terms

There is a significant misconception that keywords are no longer as important as they previously had been with respect to search engine results and website ranking. It is true that Google (and Google alone) does not index the keyword meta tag. In fact, they never...

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The Yellow Pages are Dead

Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.

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Prepare Your Website to Handle the Holidays

Prepare Your Website to Handle the Holidays Now that Google is paying more attention to consistent website content injections, if your company engages in eCommerce, you will find that putting up-to-date copy onto your website that is specific to the holiday season is...

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How Often Does a Business Need to Update Its Website?

How Often Does a Business Need to Update Its Website? Getting your business on the web is the first step, and that is often the hardest. A good deal of hard work and resources went into getting the look and usability your clients need while looking you up on the web....

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