SEM Blogs by Category
13 Mistakes with Web Design, Maintenance and Content
Hi, I'm Emanuel Rose from Strategic eMarketing. Thanks for joining me for Manny's Marketing Minute. Let’s talk about the 13 biggest mistakes I see in website design, maintenance, and web content. First thing I see a lot is very slow website load times. One of the...
Leaders, Marketing and Beginner’s Mind
Generally speaking, business leaders do not have a clear understanding of marketing. I have found many misinterpretations. Some of the more common ones are: Marketing is advertising, I can place my own ads We get all of our business from referrals and don’t need to...
Revolutionize Your Marketing
Revolutionize Your Marketing in 5 steps – Free download
Digital Marketing Fundamentals
For a business, digital marketing fundamentals like Secure Site, ADA compliance and Load times are often overlooked
16 of the Best Free Marketing Tools
Download Essential Marketing Tools for 2022
1 Minute Marketing: Content Calendar
Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
1 minute marketing: Facebook Ads
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got...
1 Minute Marketing- The value of a content calendar
As we’ve talked about before it is very important for every company to be online. When you’re marketing your company online, you want to draw your potential customers in by giving them what they want. Online users have learned to block out the advertisements they...
1 Minute Marketing: Try a new social media platform
1 Minute Marketing: Try a new social media platform One of the most important things a business can have in todays day in age is a strong, online presence. This includes an informational website, up to date blog posts, ongoing email newsletters and active social media...
1 minute marketing Managing your social media
1 minute marketing - Managing your social media Managing your social media Balancing all of the tasks that come with a business can be a big task. Sometimes after the office work is filed, the sales are made and bills are paid marketing can become a little tough. We...
1 Minute Marketing: Strategic Planning
1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this...
One-minute marketing: Creating a persona of your ideal customer
One-minute marketing: Creating a persona of your ideal customer Creating a persona of your ideal customer is very valuable to your marketing. It is important to realize who your best customers are and acquire information about their character and lifestyle so you can...
1-minute Marketing Multi-Channel Marketing
1-minute Marketing Multi-Channel Marketing Are you currently interacting with your customers through multi-channel marketing? Using the right combination of indirect and direct communication will boost the overall visibility of your company. Determining what works and...
1 Minute Marketing: Foursquare It Up
1 Minute Marketing: Foursquare It Up What gives customers and clients a small yet immediate feeling of satisfaction? Checking into your business on Foursquare. If they come by often enough, they may even be deemed the “mayor” of your fair establishment. Foursquare is...
1 Minute Marketing: How often to update web copy
1 Minute Marketing: How often to update web copy Take a good look at your website. Not just the homepage, but all the primary pages. Especially high traffic page. Is all the information up to date? If it’s been years since you dusted off those pages, your website is...
1 Minute Marketing: SEO isn’t Dead — It’s Just Different
1 Minute Marketing: SEO isn't Dead -- It's Just Different The push-and-pull between Google and businesses is a delicate dance. Google’s stated goal is to provide the best, local search results for its users so that people can find what they are looking for, whether...
1 Minute Marketing: 3 Things You Can Do Right Now to Optimize Your Facebook Page
1 Minute Marketing: 3 Things You Can Do Right Now to Optimize Your Facebook Page Want to increase the number of likes on your page and have more fans see your content? Make your Facebook page viewer-ready. If you start with these three optimization tips, your brand...
1 Minute Marketing: How to Create A Business Page on LinkedIn
1 Minute Marketing: How to Create A Business Page on LinkedIn If your social media marketing is like most, you haven’t been giving your LinkedIn account enough attention. If you’ve filled out your profile completely with a photo of yourself, your personal page is in...
1 Minute Marketing: Do You Have Enough Social Media Marketing Planned for 2014?
1 Minute Marketing: Do You Have Enough Social Media Marketing Planned for 2014? With social media, you can either be part of the conversation or be left out. Why get involved in social media? At this point, every business is expected to have some sort of presence on...
1 Minute Marketing: Why Images on Facebook are Critical
1 Minute Marketing: Why Images on Facebook are Critical Take a look at your Facebook news feed and scroll through it briefly like you normally would. What posts catch your attention? If you’re like most people, the posts that pop are those with images. Whether they’re...
1 Minute Marketing: Using Pinterest for Business
1 Minute Marketing: Using Pinterest for Business Compelling images are becoming more and more important online, and this is no surprise. Newspapers have long known that a fantastic photo or graphic above the fold (meaning you can see the photo when the paper is in the...
1 Minute Marketing: How to Use Hashtags on Facebook
1 Minute Marketing: How to Use Hashtags on Facebook Before we talk about how to use hashtags, let’s answer the obvious question: What is a hashtag? In short, a hashtag is a word or phrase preceded by the pound sign (#). If you write a post marketing a new product made...
1 Minute Marketing: Keywords Still a Part of e-Marketing Strategies (Just Not How You Think)
1 Minute Marketing: Keywords Still a Part of e-Marketing Strategies (Just Not How You Think) Search engine optimization tactics must change when the algorithms of the internet’s most popular search engine changes. With Google’s Penguin 2.0 algorithm update, one thing...
1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media
1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media “Social media is a conversation.” You've probably heard that more times than you’d care to think about, but that message still hasn't sunk in for many companies. They still post all...
1 Minute Marketing – Tools to Simplify Social Media Marketing Content Distribution
1 Minute Marketing -- Tools to Simplify Social Media Marketing Content Distribution Social media marketing is becoming a major part of both small and big business marketing, whether your market is local to Eureka CA or reaches an international audience. But where to...
1 Minute Marketing — 3 Top Reasons Social Media Users Stop Following Your Brand
1 Minute Marketing -- 3 Top Reasons Social Media Users Stop Following Your Brand The internet user is a fickle beast, especially when it comes to social media marketing. Whether your business is local to Eureka CA or serves an international audience, you should be...
1 Minute Marketing: 3 Steps for Effective Prospecting
1 Minute Marketing: 3 Steps for Effective Prospecting Just waiting for customers to find your business is a game you won’t often win -- you need to reach out to untapped parts of your market. Prospecting in a new market can be one of the most difficult parts of...
1 Minute Marketing: Planning Your Blogging and Social Media Content Effectively
1 Minute Marketing: Planning Your Blogging and Social Media Content Effectively Keeping up with all the places your business needs to be on the web can be tiring, especially when you have the rest of your business to run. From blogging to social media to newsletters,...
1-Minute Marketing — Reputation Management Success
1-Minute Marketing -- Reputation Management Success The internet is made up of micro-communities of users that generate referrals and word of mouth buzz. These micro-communities are powerful tools to get new customers in the door and reinforce your brand, but...
1 Minute Marketing – Identify Key Customers and Engage Them
An advertising plan that involved throwing everything to the wall to see what sticks may have been an option in prior decades, but businesses will have to throw a huge amount of cash at advertising and marketing if they want to attempt to target everyone or even just...
SEM 1 Minute Marketing-We don’t do that here!
Every business has to have operating procedures and policies for staff and customers. The question that should be continually asked is “What brand are we presenting with our policies and procedures”? The examples below are all from real situations from real...
1 Minute Marketing- Are you a Liar?
1 Minute Marketing- Are you a Liar? I was, my drivers license said I weighed 190 pounds, even though a few years ago I found myself looking at 226 on the scale I was standing on. Shocked and surprised as all middle aged men who have been saying to themselves “ I can...
1 Minute Marketing Secrets-Pricing
1 Minute Marketing Secrets-Pricing Pricing your product or service can be tricky. First you should identify your value proposition to determine where you fit into the market you are targeting. Do you provide handcrafted originals, low value mass produced products, or...
Strategic eMarketing Receives 2022 Best of Eureka Award
Strategic eMarketing has been selected for the 2022 Best of Eureka Award in the Public Relations Agencies category by the Eureka Award Program.
7 Effective Ways to Maximize ROI of Your PPC Campaigns
If you are somewhat versed in digital marketing, chances are you have come across the term PPC or Pay-Per-Click.
Customer Journey for Direct-to-Consumer Products and Services
In a traditional customer journey, there are a number of stages: awareness, consideration, evaluation and choice, purchase and initial engagement
Buyer’s Journey: Content Development for Each Stage
We are continuing to review the buyer’s journey and looking at the type of content that goes into each phase of the buyer’s journey in the awareness phase.
Leadfuze-Lead Builder
Leadfuze, check them out! Emanuel Rose from Strategic Marketing, talking today with Justin Mcgill from leadfuze.com. Justin. How are you doing? I'm doing awesome. Thanks for having me. Yeah, you bet. Thanks for taking time to talk about marketing in the...
Rogue Visitor Program-Identify and Retarget Your Website Visitors
advertera.Com I'm Emanuel Rose from Strategic eMarketing and I'm talking today to Simon Durfee from advertera. Talking about his rogue visitor program. Simon in a in a few sentences describe for for me what the road visitor program is. Okay. Well essentially the real...
Account Based Marketing (ABM) Tech and Tools
Capitalize on Account-Based Marketing-Account-based marketing is a game-changer in the alignment of marketing and sales strategies. As your company is working closely with high-value accounts, ABM tailors the individualized needs of these accounts into the growth of your business. As such, personalized campaigns are delivered to the right audience and the best results are secured for the company. Use these tools to prospect and win more ABM business.
Strategic eMarketing’s Joint Venture with Advertera
I’ve been working on a joint venture with another marketing agency owned by Simon Durfee called Advertera.
13 Mistakes with Web Design, Maintenance and Content
Hi, I'm Emanuel Rose from Strategic eMarketing. Thanks for joining me for Manny's Marketing Minute. Let’s talk about the 13 biggest mistakes I see in website design, maintenance, and web content. First thing I see a lot is very slow website load times. One of the...
The 9 Biggest Mistakes in Social Media Content Development Plans
The first thing that people don’t do well is they haven’t developed a content calendar. They rarely have 30 days’ worth of content written, approved, and in a folder ready to post on a consistent basis
The 3 Biggest Mistakes in Failed Marketing Campaigns
These are the three biggest mistakes I see in failed marketing campaigns with prospects and clients.
Leaders, Marketing and Beginner’s Mind
Generally speaking, business leaders do not have a clear understanding of marketing. I have found many misinterpretations. Some of the more common ones are: Marketing is advertising, I can place my own ads We get all of our business from referrals and don’t need to...
The Case for the Social CEO
The Social Leader is no longer just a nice-to-have – it’s a must-have.
ABM – Account-Based Marketing Strategic Planning
In Account-Based Marketing, number one, you need to establish your target. What do the companies look like? What do the executives inside those companies look like? Who are the executives, what is important to them and how can you find them? Your target – the target...
Prospects to Clients
The concept of developing strategic planning or prototyping or trial offer so you’re able to make these small offer Prospects to Clients
Demand Generation – A Big Picture Overview
Demand generation is a data-driven digital marketing strategy whose primary goal is to create awareness and interest over a solution all through the buyer journey. When done properly, it can significantly expand your audience, creating a buzz over your...
How to Evaluate a Marketing Proposal
Review of marketing proposal tools and how to make a decision about which agency or marketing provider to go hire.
Marketing Department Staff Shortage?
Did you know that there are 1.4 million marketing jobs on LinkedIn right now?
Generation Z and UGC
4 pointers – How to think about user-generated content for Gen Z.
Gen Z Product Releases: Consider the Psychographics
I was speaking with a future client recently, and he told me about a new product that's on the horizon to be released this year. And it is a product that is going to be focused on Gen Z and the younger portion of Gen Z, but it also needs to be sold to the Gen X...
Strategic eMarketing Awarded as Portland’s Top Digital Strategy Agencies on Clutch 2021
We are a leading digital marketing and advertising agency from Portland, Oregon but cater to clients globally.
3 Mistakes Not to Make in Marketing: Part 2
We've been working with clients and their digital marketing campaigns for 11 years and we’ve seen a lot of mistakes. As a continuation of our previous blog post on this subject, here are three more common mistakes that people make with their outsourced marketing...
3 Mistakes Not to Make in Marketing: Part 1
We’ve been working with clients and their digital marketing campaigns for over 11 years and we’ve seen a lot of mistakes.
HOW TO MEASURE MARKETING EFFECTIVENESS
Download our guide How To Measure Marketing Effectiveness In marketing, visibility is everything.
Revolutionize Your Marketing
Revolutionize Your Marketing in 5 steps – Free download
LinkedIn Fundamentals 2022
LinkedIn Fundamentals 2022 B2B Lead Generation A Search Engine for Business Professionals
Digital Marketing Fundamentals
For a business, digital marketing fundamentals like Secure Site, ADA compliance and Load times are often overlooked
2022 DIGITAL MARKETING CHECKLIST
Download A checklist for 2022 digital marketing. Make it a good start to a new year of successful campaigns.
16 of the Best Free Marketing Tools
Download Essential Marketing Tools for 2022
Top 3 B2C Marketing Trends for 2022
B2C marketing trends are constantly evolving. Today, marketers have to stay one step ahead of the competition or lose their relevance.
B2B Strategic Lead Development and Marketing into 2022: 6 Trends to Embrace
Knowing which B2B marketing trends to get ahead of is the essential goal in today’s hyper-competitive business landscape
Marketing Campaign Primer
Marketing messaging can be challenging. If you start with a single person in mind when developing a message, the process is much more efficient and usually more successful.
CastleWare Baby: Marketing Tactics and the Strategy for Success
Branding is a very important strategy for positioning your business for growth. It can be the big difference between slow or no growth and success.
Deconstructing Rogue: How Origins Stacks Up Against the Competition
Rogue Pet Science’s Origins is a 5-in-1 pet supplement for dog nutrition, gut health, and performance, which is highly revered in the market. In fact, it is a fundamentally better pet supplement
Marketing in a World of Social Distance
Your Marketing has to change as our target groups have experienced life-altering illness, lifestyle mandates, and governmental controls. Social Distancing has created space in our physical world and in our psyche.
How to Conduct Keyword Research
If you want to achieve and maintain a solid online presence for your business or brand, there are specific actions related to Search Engine Optimization (SEO) that you will need to take to position your brand to the right people. But, you might be wondering, ‘Why...
How to Create A Perfect Google Maps Marketing Strategy
The topic google maps marketing strategy may sound a little odd but it is true that Google Map Marketing can do wonders for your online business or the online branch of your local marketing
Client spotlight: HumYum Organic Caramels and Sauces
HumYum was born with the intention to bring a touch of sweetness to Humboldt County, California & to the world with healthy and delicious organic, gluten-free desserts. They specialize in organic, gluten-free caramels, caramel sauce, and vegan caramel sauce. From...
Instagram Posting for Lead Generation
Of all the major social media platforms being used by millions of users and businesses around the world, Instagram is increasingly being cited as the go-to platform for ecommerce marketing.
Marketing Results – How eMarketing Can Double Your Sales In One Year
With a good product and an open mind to new tactics and strategies you could double your sales in twelve months. But, these kind of marketing results take focused activity and some financial resources. You’ll invest in a new marketing strategy, revise your offers, and...
Best Practices in LinkedIn Marketing That Can Take Your Business to the Next Level
LinkedIn is an often-overlooked treasure trove of opportunities, ready for a savvy marketer to utilize.
Bringing Offline Leads Online: Success With Direct Mail
Personalized and Focused can save money
How to Kill Good SEO
I am going to tell you a story about how to get your website traffic down to 1 or 2 visits a day.Why would you want that? You don’t, but for some reason this client’s partner did. A couple of years ago we finished an SEO project for a client that more than...
Marketing Success in 2019
Artificial Intelligence and Marketing
Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, AI software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. Those are the kind of campaigns that move the customer on an emotional level.
Why SSL Matters
In today’s online world, having a business website is practically an essential tool for marketing and customer service. However, there is one important factor to consider that will make a huge difference in the way internet users interact with a business’ website:...
How to Optimize Your LinkedIn Profile
Can you remember the last time you went through your LinkedIn Profile? Well, if you can’t remember, you should read this and then get started! Having an up-to-date LinkedIn profile means you have a keyword strategy, up-to-date value prop, and a fully drafted ABOUT...
Client Spotlight: ReProp Financial
ReProp Financial provides real estate collateral loans to people that other financial institutions cannot. They are not a loan broker; they fund directly. This means that you are always talking to the decision maker, and receive your loan faster. If you have exhausted...
Three Digital Marketing Activities Your Company Should Start Right Now
Making sure your marketing campaign is operating at maximum effectiveness is crucial to your ongoing success in the competitive marketplace. Your digital marketing activities can make or break you in the online world. Here are three of the most important activities...
Digital Marketing Cheat Sheet
We live in a digital world where people are consuming more and more digital content each day. For this reason, it is essential that as a business, you recognize the importance of going digital with your marketing campaign. Digital marketing involves using digital...
What We Do
Our clients include small businesses, startups, and large corporations who want to optimize their digital marketing.
Get Your Prospects Contacting You at the Top of the Sales Funnel
Generating interest in your products or services in the marketplace can be complicated. Are your customers in waiting on Pinterest or thumbing through the yellow pages? Or do they look on yelp or angie’s list or get help across the back fence from Marge, their...
10 Important SEO Trends to Watch for in 2017
As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...
Strategic eMarketing Planning
strategic-emarketing-planning
How to Create an eBook
When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to...
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
1 Minute Marketing: Content Calendar
Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Drip Email Campaign
If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...
Instagram for Business
What is Instagram? Instagram is a mobile photo-sharing app and social network hub where regular people locate (and judge) the visual identity of a business. Created in 2010 by founders Kevin Systrom and Mike Krieger, then purchased by facebook in 2012, for $1 billion....
Client Spotlight: JB Jordan
Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...
Google Photos
Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...
Vacaville Fitness Mobile Demo
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ProActive Personal Training Mobile Demo
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Wilson Personal Training Mobile Demo
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Auburn Racquet & Fitness Club Mobile Demo
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Roseville Health & Wellness Mobile Demo
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The W Training Studio Mobile Demo
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Coaches Corner Fitness Center Mobile Demo
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Parkpoint Health Club Mobile Demo
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Alpha Strong Mobile Demo
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Praxis Fitness Mobile Demo
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Gridley Fitness Mobile Demo
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Fitness MD Mobile Demo
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Kristin Walton’s Boot Camp Mobile Demo
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Calcourts Mobile Demo
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Exertec Fitness Center Mobile Demo
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Lotus Guide Mobile Demo
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Paradise Fitness Mobile Demo
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Fifteen Minute Fitness Mobile Demo
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Anderson Family Fitness Mobile Demo
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Fusion Fitness Mobile Demo
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Why should my business be on social media?
If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...
Client Spotlight: Muddy Waters Coffee Co
This month’s client spotlight is Muddy Waters Coffee Co in McKinleyville, CA. The Muddy Waters Coffee Company is owned and operated by master coffee roaster, Chris Nichols. Chris began working at Muddy Waters Cafe in 1999 as a barista. In 2003 Chris became the...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Hootsuite
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use...
Client Spotlight: Summit Financial
Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Monthly Newsletters
One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting from reading our...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
A Beginner’s Business Guide to Twitter
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
Content Development: Coming up with timely topics
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really...
Business Resource Spotlight: Mavenlink Task Management
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be...
Client Spotlight: Sequoia Personnel Service
This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
Marketing Cohesiveness throughout all Channels
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see...
7 Effective Ways to Maximize ROI of Your PPC Campaigns
If you are somewhat versed in digital marketing, chances are you have come across the term PPC or Pay-Per-Click.
Leadfuze-Lead Builder
Leadfuze, check them out! Emanuel Rose from Strategic Marketing, talking today with Justin Mcgill from leadfuze.com. Justin. How are you doing? I'm doing awesome. Thanks for having me. Yeah, you bet. Thanks for taking time to talk about marketing in the...
Account Based Marketing (ABM) Tech and Tools
Capitalize on Account-Based Marketing-Account-based marketing is a game-changer in the alignment of marketing and sales strategies. As your company is working closely with high-value accounts, ABM tailors the individualized needs of these accounts into the growth of your business. As such, personalized campaigns are delivered to the right audience and the best results are secured for the company. Use these tools to prospect and win more ABM business.
Strategic eMarketing’s Joint Venture with Advertera
I’ve been working on a joint venture with another marketing agency owned by Simon Durfee called Advertera.
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Why should my business be on social media?
If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
A Beginner’s Business Guide to Twitter
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
Marketing Cohesiveness throughout all Channels
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see...
1 minute marketing: Facebook Ads
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got...
Client Spotlight: Eureka Trading Company
Our client spotlight for June is Eureka Trading Company. This pawn shop is located in Eureka, California, and uses our services to keep new content on their blog and social media. For this client, we manage a Facebook and Twitter page that correlates with monthly blog...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Mobile Marketing: Adapt or Be Left Behind
Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to...
Content Development LinkedIn
Content Development LinkedIn Linkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile....
1 minute marketing Managing your social media
1 minute marketing - Managing your social media Managing your social media Balancing all of the tasks that come with a business can be a big task. Sometimes after the office work is filed, the sales are made and bills are paid marketing can become a little tough. We...
Content Development: What to do with press releases?
Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing...
Business Resource Spotlight: Top Notch Cleaning Service
Business Resource Spotlight: Top Notch Cleaning Service Looking for away to keep your business clean and appealing to customers and clients who walk through your doors? Unfortuantly, there is little time when running a business to clean everyday and when you are not a...
Client Spotlight: Eureka Trading
Client Spotlight: Eureka Trading Eureka Trading Company is a locally owned pawn shop in California. With customized service, Eureka Trading Company provides their customers with a different, friendlier atmosphere than the typical pawn shop does. Being locally owned...
1 Minute Marketing: Strategic Planning
1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Strategic Marketing Planning for 2015
Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Product Spotlight: Product Development
Product Spotlight: Product Development If you own a business, you have a product. You may think it is the best of its kind. Hopefully it is, because that is the key to success--or the first step to attaining that success. Even if your product is the best of its kind,...
Strategic planning FOCUS
Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the...
1-minute Marketing Multi-Channel Marketing
1-minute Marketing Multi-Channel Marketing Are you currently interacting with your customers through multi-channel marketing? Using the right combination of indirect and direct communication will boost the overall visibility of your company. Determining what works and...
Writing and Distributing Press Releases for Your Business
Writing and Distributing Press Releases for Your Business Press releases provide businesses a way to spread the good news about their organization and get exposure in local media outlets that isn’t straight advertising. But your press release needs to get published...
E-Marketing Strategies to Reach Your Prospects
E-Marketing Strategies to Reach Your Prospects The world of content distribution is in a constant state of flux. Everything you read, including what follows is liable to be obsolete within a year. That does not mean you should hit the back button and read something...
Content Development — Fundamentals of Advertising
Content Development -- Fundamentals of Advertising Advertising is more than just getting your product and brand name in front of viewers, whether you are considering search engine marketing or a TV spot in Humboldt County. You need to craft your message in a...
Marketing Results – How eMarketing Can Double Your Sales In One Year
With a good product and an open mind to new tactics and strategies you could double your sales in twelve months. But, these kind of marketing results take focused activity and some financial resources. You’ll invest in a new marketing strategy, revise your offers, and...
Instagram for Business
What is Instagram? Instagram is a mobile photo-sharing app and social network hub where regular people locate (and judge) the visual identity of a business. Created in 2010 by founders Kevin Systrom and Mike Krieger, then purchased by facebook in 2012, for $1 billion....
Google Photos
Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...
Hootsuite
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use...
Business Resource Spotlight: Mavenlink Task Management
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be...
Business Resource Spotlight: Dropbox
We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they don’t know what to do with, and files on...
Business Resource Spotlight- Google Docs
Business Resource Spotlight- Google Docs As a business, keeping files organized and updated between all of your employees who need access can be tough. However, with new cloud services, such as Google Docs, you can save room on your computer, share documents with...
Business Resource Spotlight: Picasa
Have you ever found yourself overloaded with photos and struggling to keep them organized? Picasa is a helpful Google App that can solve this problem. Picasa can manage, edit and share your photos right from your computer. When you first open Picasa, it will search...
Business Resource Spotlight: Eureka Payments
Business Resource Spotlight: Eureka Payments This month our business resource spotlight is Eureka Payments. Eureka Payments is your source for quality, affordable, experience driven payment processing services. With over 40 years of experience assisting merchants from...
Business Resource Spotlight ReProp Financial
Business Resource Spotlight ReProp Financial ReProp Financial is a division of Reprop Investments, Inc. established in 1978. ReProp is not a broker and funds all of its loans directly, specializing in small balance commercial loans. If you are looking for a loan...
Business Resource Spotlight: Top Notch Cleaning Service
Business Resource Spotlight: Top Notch Cleaning Service Looking for away to keep your business clean and appealing to customers and clients who walk through your doors? Unfortuantly, there is little time when running a business to clean everyday and when you are not a...
Business Spotlight: HumCPU
Business Spotlight: HumCPU HumCPU takes care of your IT Department so you can focus on your business. Most business owners start a business that focuses on a product or service they know and care about, not expecting to have virus issues, computer confusion, and...
Business Resource Spotlight: Sequoia Personnel Services
Business Resource Spotlight: Sequoia Personnel Services Job seeking can be intimidating. Whether you are looking for your first job out of college, or are ready to make a career change or enhancement, sometimes it’s hard to know exactly where to get started. With so...
Business Resource Spotlight: Humboldt Real Property Management
Business Resource Spotlight: Humboldt Real Property Management With an office in Eureka and infrastructure for expertly managing rentals locally and nationwide, Real Property Management Humboldt is the one real choice for owners of all manner of rental properties....
Business Resource Spotlight: i-support.com
Business Resource Spotlight: i-support.com Entrepreneurs, companies and corporations are all frequent donors to charitable causes across the country, but finding what companies support which charities used to be a pain for consumers. i-support has changed all that....
Business Resource Spotlight: Humboldt Lemonade Day
Business Resource Spotlight: Humboldt Lemonade Day Every business starts because someone has a vision and the entrepreneurial spark to pull all the resources together to make it happen. Humboldt Lemonade Day fosters that spark in our community’s youth. Lemonade stands...
Business Resource Spotlight: Eureka Payments
Business Resource Spotlight: Eureka Payments For those who believe all payment processing service platforms are identical, Eureka Payments has some interesting news. They want everyone to know that the terms “affordable” and “quality” can co-exist. Principals Ken...
Business Resource Spotlight: Hootsuite
Business Resource Spotlight: Hootsuite Log in to Facebook. Post. Log in to Twitter. Post. Log in to LinkedIn. Post. With every social network that becomes a must-have for businesses, it necessitates more work to get information across them all. Unless you have a tool...
Business Resource Spotlight: Redwood Coast Financial Partners
Business Resource Spotlight: Redwood Coast Financial Partners January is often when we take the time to assess our personal and professional goals, and it's a great time to assess retirement plans as well. What better time to plan for the future? But if you don't know...
Business Resource Spotlight: Cunningham, Malone and Morton
Business Resource Spotlight: Cunningham, Malone and Morton Tax code changes happen every year, but it isn't every year the Affordable Care Act goes into effect (also called Obamacare). Regardless of how you feel about the law, individuals must start complying next...
Business Resource Spotlight: Order Within
Business Resource Spotlight: Order Within We all want to be more organized, but Order Within can actually make it happen. Owner Barbara Browning and her team of professional organizers are the experts when it comes to organizing your office space and your life. That...
Business Resource Spotlight: Google Drive
Business Resource Spotlight: Google Drive Have you ever collaborated with other people on a specific document? Whether it's a spreadsheet or a text document, you often end up with multiple versions of the same file that you need to manually edit or update when someone...
Business Resource Spotlight: The Gift Concierge
Business Resource Spotlight: The Gift Concierge Many of us would like to be the kind of person that remembers their staff members’ birthdays and knows exactly what to give clients at Christmas, but few of us actually pull it off with our busy schedules. That’s where...
Business Resource Spotlight: Sequoia Personnel Services
Business Resource Spotlight: Sequoia Personnel Services As the only locally owned and managed personnel service in Humboldt County, Eureka-based Sequoia Personnel Services Inc. should bubble to the top of all local businesses’ lists for prospective personnel service...
Business Resource Spotlight: North Coast SBDC
Business Resource Spotlight: North Coast SBDC “It takes a village to raise a child” and it takes a community to sustain a small business enterprise. Not just the community of customers or clients, but a community of well-informed, experience-driven, fellow...
Business Resource Spotlight: The Link
Business Resource Spotlight: The Link The resources a business needs to succeed are not always readily available, especially for innovative start-ups. From basics necessities like office space and copiers to more intangible needs that help entrepreneurs connect and...
Mobile Apps for Your Business
Mobile Apps for Your Business The smartphone in your customer’s hand is their portal to the world. To put the doorway to your business on that virtual hallway, one thing is required - a Mobile App for your business. With that Mobile App, designed for you by Strategic...
Business Resource Spotlight — ReProp Financial
Business Resource Spotlight -- Reprop Financial No matter what business you’re in, there can come a time when you need to find transitional funding to expand or launch a new project, but a traditional bank loan isn't always an option. To get the funding you need at...
Business Resource Spotlight: Eureka Payments
Business Resource Spotlight: Eureka Payments When Jerry Maguire said, “Show me the money,” he wasn't talking about crisp bills, per se. As a business owner, neither should you be -- at least not exclusively. The era of the credit card commenced decades ago, but the...
Business Resource Spotlight: Del Angelo Insurance
Business Resource Spotlight: Del Angelo Insurance Like a Buddhist koan, it is said that we only have today, but tomorrow is as certain to become today and as today is to become yesterday. Insurance is as valuable as the future is uncertain, whether it is purchased as...
Business Resource Spotlight: HumCPU
Business Resource Spotlight - HumCPU Does your business need its own IT department? If you don’t know what IT stands for (Information Technology), the answer is almost certainly “no.” However, even if you do know the meaning of IT -- and have an “IT guy” on your...
Business Resource Spotlight — Eureka Main Street
Business Resource Spotlight -- Eureka Main Street It takes a village to raise a child, and it certainly takes more than that to raise and sustain a market for your business - no matter what it is. That is why Eureka Main Street is such a valuable asset for local...
Business Resource Spotlight: The Link in Arcata
Business Resource Spotlight: The Link in Arcata Turning a good idea into a solid business plan is no easy feat, especially when it comes to environmental endeavors or social ventures. That is why Greenway Partners opened The Link in Arcata -- it’s a business incubator...
New Entrepreneurship Center Opens in Arcata — Ribbon Cutting Set for Sept. 7
New Entrepreneurship Center Opens in Arcata -- Ribbon Cutting Set for Sept. 7 It might be easy to have an idea for a good product or service, but turning that idea into something real can be hard. Greenway Partners’ new center for entrepreneurs, called the Link, is...
Business Resource Spotlight: Hootsuite for Social Media
Business Resource Spotlight: Hootsuite for Social Media Social media is critical for your business -- you know this, but taking the time every day to post something can be difficult. Hootsuite is a browser-based tool that lets you schedule your social media posts, so...
Business Resource Spotlight — Sequoia Personnel
Business Resource Spotlight -- Sequoia Personnel Every noteworthy business ultimately consists of more than one person, and that is when personnel becomes a component of the business operations -- toward which abundant energy is expended. Having staff members who are...
CastleWare Baby: Marketing Tactics and the Strategy for Success
Branding is a very important strategy for positioning your business for growth. It can be the big difference between slow or no growth and success.
Client spotlight: HumYum Organic Caramels and Sauces
HumYum was born with the intention to bring a touch of sweetness to Humboldt County, California & to the world with healthy and delicious organic, gluten-free desserts. They specialize in organic, gluten-free caramels, caramel sauce, and vegan caramel sauce. From...
Client Spotlight: ReProp Financial
ReProp Financial provides real estate collateral loans to people that other financial institutions cannot. They are not a loan broker; they fund directly. This means that you are always talking to the decision maker, and receive your loan faster. If you have exhausted...
Client Spotlight: JB Jordan
Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...
Client Spotlight: Muddy Waters Coffee Co
This month’s client spotlight is Muddy Waters Coffee Co in McKinleyville, CA. The Muddy Waters Coffee Company is owned and operated by master coffee roaster, Chris Nichols. Chris began working at Muddy Waters Cafe in 1999 as a barista. In 2003 Chris became the...
Client Spotlight: Summit Financial
Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...
Client Spotlight: Sequoia Personnel Service
This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and...
Client Spotlight: Eureka Trading Company
Our client spotlight for June is Eureka Trading Company. This pawn shop is located in Eureka, California, and uses our services to keep new content on their blog and social media. For this client, we manage a Facebook and Twitter page that correlates with monthly blog...
Client Spotlight: Eureka Trading
Client Spotlight: Eureka Trading Eureka Trading Company is a locally owned pawn shop in California. With customized service, Eureka Trading Company provides their customers with a different, friendlier atmosphere than the typical pawn shop does. Being locally owned...
Client Spotlight: The Jacobsen
Client Spotlight: The Jacobsen The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in...
Client Spotlight: HealthSPORT
Client Spotlight: HealthSPORT Growth can be good. Growth of your waistline, cholesterol level, body mass index: not so good. Growth of your biceps, triceps, pectorals, quadriceps: good. Growth of your flexibility and balance: great. Growth of cardiovascular fitness:...
Client Spotlight: Camp Jack Hazard
Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can...
Client Spotlight: Reprop Financial
Client Spotlight: Reprop Financial The commercial real estate business is sustained by the lifeblood of cash flow from traditional lenders. The "traditions" of banks are as ironclad and leatherbound as any tradition. If the collateral (the property in question) is not...
Client Spotlight: Bigfoot Lumber and Contractor Supply
Client Spotlight: Bigfoot Lumber and Contractor Supply Your down home lumber store is just up the hill, Humboldt. Bigfoot Lumber in Willow Creek offers full service lumber and contractor supply to Humboldt County, including Eureka, Arcata and Blue Lake. Because they...
Client Spotlight: The Jacobsen
Client Spotlight: The Jacobsen From its origins in 1865, the Jacobsen Publishing Company has been providing reliable daily stock market advice to brokers, traders, buyers, and sellers. The company concentrates its activities on animal and vegetable commodities ranging...
Client Spotlight: McKeever
Client Spotlight: McKeever Energy & Electric Ever since the advent of Thomas Edison, electricity has been an exponential growth sector of our society. Its uses are now an inextricable part of daily life – powering lights, tools, machinery, office equipment,...
Client Spotlight: Making Headway
Client Spotlight: Making Headway Ever had a concussion? You may not have realized it at the time, but you were at risk for a traumatic brain injury when you received that concussion. If someone gets multiple concussions in a row, it can cause this type of injury,...
Client Spotlight: HealthSPORT
Client Spotlight: HealthSPORT In Humboldt County, HealthSPORT is the fitness club that makes a difference. With five locations across the county, each club offers programs tailored to the city it serves while still offering a core fitness program that you will enjoy....
Client Spotlight: Casas Playa Saladita
Client Spotlight: Casas Playa Saladita The tradition of surfing pilgrimages to Mexico is almost as old as the export of surfing from the Hawaiian Islands. These were nomadic young men, living in their station wagons, pickups, and Land Rovers, travelling from one beach...
Client Spotlight: KLM Performance
Client Spotlight: KLM Performance If you own a performance diesel truck or a UTV, bookmark klmstore.com in your browser and put 203-210-7200 on your speed dial list. KLM Performance should be your first choice for performance upgrades, replacement parts, off-road...
Client Spotlight: ProStar Software
Client Spotlight: ProStar Software Far from Silicon Valley, in the heart of Humboldt, there lives a software company dedicated to making business operations more dependable and more efficient for enterprises around the world. That company is ProStar Software of...
Client Spotlight: Antich Automotive
Client Spotlight: Antich Automotive There are few things most of us own -- other than real estate -- that cost more to buy and maintain than our vehicles. While renting property can provide us with fairly affordable shelter and storage, renting a car or truck is...
Client Spotlight: South Fork High School Alumni Association
Client Spotlight: South Fork High School Alumni Association There was a time when “alumni association” meant “booster club,” maybe with “reunion planners group” thrown in. That time was swept away by the financial housecleaning of the last few decades. The activities...
Client Spotlight: Eureka Trading Company
Client Spotlight: Eureka Trading Company Pawn shops have had an interesting change in public perception in recent years. Once thought of by Hollywood as shady locations, they are now seen in a more favorable light thanks to popular TV shows like Pawn Stars. But no...
Client Spotlight: Redwood Coast Financial Partners
Client Spotlight: Redwood Coast Financial Partners The Boy Scout motto is nowhere more relevant than in financial matters. However, to “be prepared” in the face of all fiscal potentialities is far more complex than any motto. The mercurial nature of markets, the...
Client Spotlight — i-support.com
Client Spotlight -- i-support.com The web provides entrepreneurs with limitless opportunities, and i-support.com founder Jeremiah Cervantes is in the process of building upon his idea that will help businesses, nonprofits and consumers connect in ways they never have...
Client Spotlight: HealthSPORT
Client Spotlight: HealthSPORT Fitness is a funny commodity. We all want it to some degree that matches our expectations of “the good life.” For some, it is primarily about improved health: joints that move more smoothly, lowered cholesterol or blood pressure, not...
Client Spotlight: Governance Coordinating Committee
Client Spotlight: Governance Coordinating Committee The Governance Coordinating Committee (GCC) of the National Ocean Council serves as a key coordinating body on inter-jurisdictional ocean policy issues, and is made up of 18 members from states, tribes and local...
Client Spotlight: Eureka Trading Co.
Client Spotlight: Eureka Trading Co. As a locally owned pawn shop, Eureka Trading Co. has a stake in the community it serves and it has the authority to buy and sell to Humboldt County residents as each customer’s situation demands. Its friendly staff is always...
Client Spotlight — Auburn Fit1
Client Spotlight -- Auburn Fit1 Auburn Fit1 is the fitness center that can truly help you become the fit one you imagine as you. Take that image to Auburn Fit1 and work on it -- by working out with their skilled and attentive trainers, by elevating your heart rate and...
Client Spotlight: HealthSPORT By the Bay
Client Spotlight: HealthSPORT By the Bay What started as one gym has grown into a group of premier health clubs with five locations in Humboldt County, the newest of which has expanded this summer to better serve the community. The original HealthSPORT By the Bay in...
Client Spotlight: Redwood Coast Financial Partners
Client Spotlight: Redwood Coast Financial Partners There is never a time when financial planning isn’t required. Where there is either income or savings, there is money to be preserved and augmented with careful planning. The local team of experts that can determine...
Client Spotlight — Westhaven Solar, HVAC and Construction
Client Spotlight -- Westhaven Solar, HVAC and Construction For projects involving construction and energy usage, Westhaven Solar (http://www.westhavensolar.com/) is the business that can undertake it. With their array of green energy applications and their years of...
Client Spotlight: Parker’s Beauty Bar
A picture is worth a thousand words, and the images for Parker’s Beauty Bar convey all that and more quite eloquently - from the serene, sophisticated, eclectic decor of the salon to the vivacious, friendly presence of the stylists. Whether it’s a haircut, extensions,...
Buyer’s Journey: Content Development for Each Stage
We are continuing to review the buyer’s journey and looking at the type of content that goes into each phase of the buyer’s journey in the awareness phase.
The 9 Biggest Mistakes in Social Media Content Development Plans
The first thing that people don’t do well is they haven’t developed a content calendar. They rarely have 30 days’ worth of content written, approved, and in a folder ready to post on a consistent basis
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
A Beginner’s Business Guide to Twitter
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
Content Development: Coming up with timely topics
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really...
Business Resource Spotlight: Mavenlink Task Management
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Content Development: Pictures: How to do them correctly
Content Development: Pictures: How to do them correctly By now, you probably realize that social media is a great resource for your business. It opens up many doors to engaging, updating and sharing with your client base. However, after seeing so much text all the...
Content Development LinkedIn
Content Development LinkedIn Linkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile....
1 minute marketing Managing your social media
1 minute marketing - Managing your social media Managing your social media Balancing all of the tasks that come with a business can be a big task. Sometimes after the office work is filed, the sales are made and bills are paid marketing can become a little tough. We...
Content Development: What to do with press releases?
Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing...
Content Development: Planning social media for the holidays
Content Development: Planning social media content before the holidays The holidays can be such a busy, stressful and exciting time, and you don't want to feel the need to be glued to your computer writing social media content. However, to project an engaged online...
Content Development: Choosing Social Media Networks to Engage
Content Development: Choosing Social Media Networks to Engage with Part of having an online presence as a company is being a part of at least one social network. When most people think of a social network these days, the first thing that comes to mind is Facebook, and...
Content Development as a Marketing Strategy
Content Development as a Marketing Strategy The rules of the internet marketing game have been changed again. Search engine algorithms have advanced to detect and root out content mills and spammers from returning bad search results. The old rules of search engine...
Content Development: Here’s What You Need to Know About Using Headings in Your Content
Content Development: Here’s What You Need to Know About Using Headings in Your Content Few things are more intimidating to a flippant reader than a large block of text. But don’t think that’s a new development. Newspaper and magazine writers are familiar with the...
Content Development: Hummingbird Google Update -– Small, But Mighty
Content Development: Hummingbird Google Update -– Small, But Mighty Google loves animals. The dominant search engine’s last three major algorithm updates have been Panda in 2011, Penguin in 2012, and Hummingbird in late 2013. Actually, Panda is named after the...
Content Development: Content for Mobile – Is It Different?
Content for Mobile – Is It Different? The world of content production, ranging from website product descriptions to New York Times articles is vastly different today than it was even a few years ago. Remember those long, windy paragraphs of the past that resembled a...
Content Calendar Development
Content Calendar Development Creating and publishing content to the web is now a fundamental marketing activity to attract prospects, engage clients, and increase search engine rankings. From blogging, to social media, to drip campaigns, the most efficient way to...
Content Development: Fiction Fans Take Note – Creating Personas Enhances Local Search Strategies
Content Development: Fiction Fans Take Note - Creating Personas Enhances Local Search Strategies For marketing purposes, the term “persona” refers to a composite amalgamation of the traits your primary customers exhibit. Much the same as the process law enforcement...
Content Development: Resolve to Keep your Blog Updated
Content Development: Resolve to Keep your Blog Updated Here is the usual scenario: companies launch a new website or decide to add a blog to the one they already have (a very good idea!). Then, as human nature would have it, complacency sets in and often transitions...
Content Development: How to Research Your Industry for Blog Content
Content Development: How to Research Your Industry for Blog Content Keeping your blog up to date sounds like a great idea, since it keeps your website fresh and can help you connect with customers and prospects. But the actual job of creating the content and finding...
Content Development: Work the Holidays into Your Blog Posts
Content Development: Work the Holidays into Your Blog Posts ‘Tis the season for customers to have the holidays on their minds. Get your business in the holiday spirit, too, by planning your holiday-themed content now, while you aren’t as inundated. Write your blog...
Content Is More Kingly than Ever
Content Is More Kingly than Ever There is an old saying in the search engine optimization (SEO) world – "content is king." In the distant past (five years ago is distant, given the light speed of Internet change), SEO professionals advised clients about the importance...
Content Development: How to Plan Your Business Blog’s Content
Content Development: How to Plan Your Business Blog's Content Why should you plan the content for your business's blog ahead of time? Well, a strategic e-marketing plan will help you define how often you want to update your blog and what kind of content you will...
Content Development: How to Respond to Customer Comments on Facebook
Content Development: How to Respond to Customer Comments on Facebook The goal of social media is to engage your customers -- that’s why you should be asking questions and encouraging conversations on your Facebook page. But to really stimulate those who have “liked”...
SEO and Content after Penguin 2.0 — Become an Authority
SEO and Content after Penguin 2.0 -- Become an Authority Many changes came with Google algorithm update, Penguin 2.0, and one of those changes is that being considered an “authority” is more important than ever before. What does being an authority online mean? Much of...
Content Development: Graphic Design
Draw More Eyes With Better Graphic Design You can have the highest quality content on the web, but graphics are what will draw the eyes of your customers best. Images make your content interesting to view, more likely to be shared and make your content easier to find....
Strategic eMarketing Workshops and Events for March 2013
Strategic eMarketing Workshops and Events for March 2013 March 26 at 12 p.m. -- Search Engine Optimization 1. Part of the RTC/Internet Marketing Group & SBDC “Fools for Cool Tools” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St.,...
Writing and Distributing Press Releases for Your Business
Writing and Distributing Press Releases for Your Business Press releases provide businesses a way to spread the good news about their organization and get exposure in local media outlets that isn’t straight advertising. But your press release needs to get published...
E-Marketing Strategies to Reach Your Prospects
E-Marketing Strategies to Reach Your Prospects The world of content distribution is in a constant state of flux. Everything you read, including what follows is liable to be obsolete within a year. That does not mean you should hit the back button and read something...
1 Minute Marketing: Content Calendar
Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
Mobile Marketing: Adapt or Be Left Behind
Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to...
E-Marketing Strategies to Reach Your Prospects
E-Marketing Strategies to Reach Your Prospects The world of content distribution is in a constant state of flux. Everything you read, including what follows is liable to be obsolete within a year. That does not mean you should hit the back button and read something...
How to Write Email Newsletters — Writing for Your Business
How to Write Email Newsletters -- Writing for Your Business Email marketing puts your business right in front of your customers, and a well-written email newsletter is one of the most effective tools you can use. What will prevent a potential or former customer from...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Hootsuite
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
1 minute marketing: Facebook Ads
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got...
Strategic Marketing Planning for 2015
Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Content Development: Choosing Social Media Networks to Engage
Content Development: Choosing Social Media Networks to Engage with Part of having an online presence as a company is being a part of at least one social network. When most people think of a social network these days, the first thing that comes to mind is Facebook, and...
1 Minute Marketing – Tools to Simplify Social Media Marketing Content Distribution
1 Minute Marketing -- Tools to Simplify Social Media Marketing Content Distribution Social media marketing is becoming a major part of both small and big business marketing, whether your market is local to Eureka CA or reaches an international audience. But where to...
Rotary of Arcata-Internet Marketing, Local Search and Social Media Review September 19 2012
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
1 Minute Marketing — 3 Tips to Engage Fans on Facebook
1 Minute Marketing -- 3 Tips to Engage Fans on Facebook Your business has a Facebook page, right? There is a good chance that at least a portion of your prospective customers have a profile on this social network and studies have shown most check it at least once per...
Facebook Success Stories
If there is one statistic that should get you off the fence when considering whether or not to promote your business on Facebook, here it is: 800 MILLION ACTIVE USERS That means that more than 1 in 10 humans on Earth have Facebook accounts. You will be hard pressed to...
Active Marketing and the Social Media Revolution
If your business hasn’t yet setup a social media account, or at least gotten started with a simple Facebook business page, you’re missing a vital connection with your customer base.
The Social Media Marketing Lesson of Gap’s Logo Gaffe and Reversal.
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
Twitter and Facebook are indispensable tools of social interaction and social media marketing.
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.
Case study: A shoe company’s smart use of social media.
Take a look at what Vibram is doing on Facebook and Twitter, and you’ll see a prime example of how a company can not only become a part of the community it serves, but also participate in and even be a leader in that community.
How to use Social Media to Grow Your Market
The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
Google Photos
Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Business Resource Spotlight: Dropbox
We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they don’t know what to do with, and files on...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Product Spotlight: Logo Design
Product Spotlight: Logo Design Powerful logo design, as its etymology indicates, “mark out” the true essence or brand of a company. Doing that accurately and well will also mark out the company’s appropriate market with its inherent appeal. Elegance is seldom spelled...
Label Redesign — Before and After for EADS’ BBQ Sauce
Label Redesign -- Before and After for EADS' BBQ Sauce When you're strolling down the grocery aisle, most of the time you will stick to the brands you know and love. But when you are considering going for something new, the label is everything. Whether it's cookies,...
How to Create A Perfect Google Maps Marketing Strategy
The topic google maps marketing strategy may sound a little odd but it is true that Google Map Marketing can do wonders for your online business or the online branch of your local marketing
Why SSL Matters
In today’s online world, having a business website is practically an essential tool for marketing and customer service. However, there is one important factor to consider that will make a huge difference in the way internet users interact with a business’ website:...
Drip Email Campaign
If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...
Why should my business be on social media?
If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
Marketing Cohesiveness throughout all Channels
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see...
Product Spotlight: Local Search Marketing
With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search...
3 Strategic eMarketing Tactics for 2015
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can...
Content Development: What to do with press releases?
Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing...
Apple & Social Media
Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a...
Tracking Results – What To Track and How
Tracking Results – What To Track and How There has been a lot of buzz lately about how social media has overtaken search engine results page (SERP) rankings in importance for the visibility of a website. Maybe you have heard associates say something like, “Don’t...
Internet Marketing Part II: Google’s Local Search Carousel
Internet Marketing Part II: Google’s Local Search Carousel Local search has undergone a major organ transplant. Any company with a physical location must completely reassess its e marketing strategies. Apparently, the Google brain trust got bored again and went back...
E-Marketing Strategies to Reach Your Prospects
E-Marketing Strategies to Reach Your Prospects The world of content distribution is in a constant state of flux. Everything you read, including what follows is liable to be obsolete within a year. That does not mean you should hit the back button and read something...
Product Spotlight: Local Search Marketing
Product Spotlight: Local Search Marketing The phonebook is dead. True, it never had a pulse, but in the previous century, it had a vital role in communication and information transmission. That role is now vanishing far faster than its newsprint cousins and local...
Writing for Your Business: Cater Blogs to Your Customer’s Needs
Writing for Your Business: Cater Blogs to Your Customer's Needs Blogging seems to be everywhere, but not every company does it well. For every meaningful and worthwhile blog, there are several more that are low quality or aren't even kept up to date. How do you...
OrderWithin to Launch Internet Marketing Campaign Through Strategic eMarketing
OrderWithin to Launch Internet Marketing Campaign Through Strategic eMarketing OrderWithin, a company specializing in professional organizing and productivity training will soon be launching an internet marketing program with Strategic eMarketing. Founded in 2004,...
Rotary of Arcata-Internet Marketing, Local Search and Social Media Review September 19 2012
1-Minute Marketing: Fix Your Dead Links and Typos
1-Minute Marketing: Fix Your Dead Links and Typos If your staff is the face of your company in the store, you wouldn’t want them mispronouncing product names and leading customers to the wrong aisle. In the same way, a business website is the face of your company...
Real Property Management Humboldt Begins Website Optimization
Real Property Management Humboldt Begins Website Optimization To make Real Property Management Humboldt’s services more readily available to property owners in Humboldt County, the Eureka Real Property Management office is now working with Strategic eMarketing to...
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
Google Places Becomes Google+ Local — 5 Facts Your Business Needs to Know
The internet landscape is once again changing, and this time the change directly impacts your business on Google.
City Barber Shop to Launch Internet Marketing Project with Strategic eMarketing
To keep providing that old fashioned service that only a barber shop can, City Barber Shop will soon begin working with Eureka-based Strategic eMarketing to increase the shop’s online presence.
Local Search Client Profile-Eureka Trading
Local search optimization is still in its infancy. The yellow pages are just now starting to fade from our memories and the web has become a small business marketing tool. Occasionally we get a client that has benefited greatly by 1 form of promotion only, for...
The Yellow Pages are Dead
Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.
7 Effective Ways to Maximize ROI of Your PPC Campaigns
If you are somewhat versed in digital marketing, chances are you have come across the term PPC or Pay-Per-Click.
Customer Journey for Direct-to-Consumer Products and Services
In a traditional customer journey, there are a number of stages: awareness, consideration, evaluation and choice, purchase and initial engagement
Leadfuze-Lead Builder
Leadfuze, check them out! Emanuel Rose from Strategic Marketing, talking today with Justin Mcgill from leadfuze.com. Justin. How are you doing? I'm doing awesome. Thanks for having me. Yeah, you bet. Thanks for taking time to talk about marketing in the...
Rogue Visitor Program-Identify and Retarget Your Website Visitors
advertera.Com I'm Emanuel Rose from Strategic eMarketing and I'm talking today to Simon Durfee from advertera. Talking about his rogue visitor program. Simon in a in a few sentences describe for for me what the road visitor program is. Okay. Well essentially the real...
Account Based Marketing (ABM) Tech and Tools
Capitalize on Account-Based Marketing-Account-based marketing is a game-changer in the alignment of marketing and sales strategies. As your company is working closely with high-value accounts, ABM tailors the individualized needs of these accounts into the growth of your business. As such, personalized campaigns are delivered to the right audience and the best results are secured for the company. Use these tools to prospect and win more ABM business.
The 3 Biggest Mistakes in Failed Marketing Campaigns
These are the three biggest mistakes I see in failed marketing campaigns with prospects and clients.
ABM – Account-Based Marketing Strategic Planning
In Account-Based Marketing, number one, you need to establish your target. What do the companies look like? What do the executives inside those companies look like? Who are the executives, what is important to them and how can you find them? Your target – the target...
Prospects to Clients
The concept of developing strategic planning or prototyping or trial offer so you’re able to make these small offer Prospects to Clients
Demand Generation – A Big Picture Overview
Demand generation is a data-driven digital marketing strategy whose primary goal is to create awareness and interest over a solution all through the buyer journey. When done properly, it can significantly expand your audience, creating a buzz over your...
How to Evaluate a Marketing Proposal
Review of marketing proposal tools and how to make a decision about which agency or marketing provider to go hire.
Marketing Department Staff Shortage?
Did you know that there are 1.4 million marketing jobs on LinkedIn right now?
Generation Z and UGC
4 pointers – How to think about user-generated content for Gen Z.
Gen Z Product Releases: Consider the Psychographics
I was speaking with a future client recently, and he told me about a new product that's on the horizon to be released this year. And it is a product that is going to be focused on Gen Z and the younger portion of Gen Z, but it also needs to be sold to the Gen X...
3 Mistakes Not to Make in Marketing: Part 2
We've been working with clients and their digital marketing campaigns for 11 years and we’ve seen a lot of mistakes. As a continuation of our previous blog post on this subject, here are three more common mistakes that people make with their outsourced marketing...
3 Mistakes Not to Make in Marketing: Part 1
We’ve been working with clients and their digital marketing campaigns for over 11 years and we’ve seen a lot of mistakes.
HOW TO MEASURE MARKETING EFFECTIVENESS
Download our guide How To Measure Marketing Effectiveness In marketing, visibility is everything.
Revolutionize Your Marketing
Revolutionize Your Marketing in 5 steps – Free download
Digital Marketing Fundamentals
For a business, digital marketing fundamentals like Secure Site, ADA compliance and Load times are often overlooked
2022 DIGITAL MARKETING CHECKLIST
Download A checklist for 2022 digital marketing. Make it a good start to a new year of successful campaigns.
16 of the Best Free Marketing Tools
Download Essential Marketing Tools for 2022
Top 3 B2C Marketing Trends for 2022
B2C marketing trends are constantly evolving. Today, marketers have to stay one step ahead of the competition or lose their relevance.
B2B Strategic Lead Development and Marketing into 2022: 6 Trends to Embrace
Knowing which B2B marketing trends to get ahead of is the essential goal in today’s hyper-competitive business landscape
Marketing Campaign Primer
Marketing messaging can be challenging. If you start with a single person in mind when developing a message, the process is much more efficient and usually more successful.
Marketing in a World of Social Distance
Your Marketing has to change as our target groups have experienced life-altering illness, lifestyle mandates, and governmental controls. Social Distancing has created space in our physical world and in our psyche.
How to Create A Perfect Google Maps Marketing Strategy
The topic google maps marketing strategy may sound a little odd but it is true that Google Map Marketing can do wonders for your online business or the online branch of your local marketing
Instagram Posting for Lead Generation
Of all the major social media platforms being used by millions of users and businesses around the world, Instagram is increasingly being cited as the go-to platform for ecommerce marketing.
Bringing Offline Leads Online: Success With Direct Mail
Personalized and Focused can save money
Marketing Success in 2019
Artificial Intelligence and Marketing
Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, AI software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. Those are the kind of campaigns that move the customer on an emotional level.
Three Digital Marketing Activities Your Company Should Start Right Now
Making sure your marketing campaign is operating at maximum effectiveness is crucial to your ongoing success in the competitive marketplace. Your digital marketing activities can make or break you in the online world. Here are three of the most important activities...
Digital Marketing Cheat Sheet
We live in a digital world where people are consuming more and more digital content each day. For this reason, it is essential that as a business, you recognize the importance of going digital with your marketing campaign. Digital marketing involves using digital...
Get Your Prospects Contacting You at the Top of the Sales Funnel
Generating interest in your products or services in the marketplace can be complicated. Are your customers in waiting on Pinterest or thumbing through the yellow pages? Or do they look on yelp or angie’s list or get help across the back fence from Marge, their...
10 Important SEO Trends to Watch for in 2017
As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...
How to Create an eBook
When creating an eBook, there are multiple factors to consider including content, design and of course, the popularity of the content matter. As you probably already know—the main goal for creating an eBook is to generate leads. Many digital marketers have turned to...
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
1 Minute Marketing: Content Calendar
Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Drip Email Campaign
If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...
Client Spotlight: JB Jordan
Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...
Why should my business be on social media?
If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...
Client Spotlight: Muddy Waters Coffee Co
This month’s client spotlight is Muddy Waters Coffee Co in McKinleyville, CA. The Muddy Waters Coffee Company is owned and operated by master coffee roaster, Chris Nichols. Chris began working at Muddy Waters Cafe in 1999 as a barista. In 2003 Chris became the...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Hootsuite
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Monthly Newsletters
One of our most popular marketing services we provide to our clients are monthly newsletters. These give us a great opportunity to share very informative content with our client’s readers. In fact, think of all of the information you are getting from reading our...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
A Beginner’s Business Guide to Twitter
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
Content Development: Coming up with timely topics
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really...
Business Resource Spotlight: Mavenlink Task Management
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
Marketing Cohesiveness throughout all Channels
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see...
1 minute marketing: Facebook Ads
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got...
Product Spotlight: Local Search Marketing
With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Mobile Marketing: Adapt or Be Left Behind
Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to...
1 minute marketing Managing your social media
1 minute marketing - Managing your social media Managing your social media Balancing all of the tasks that come with a business can be a big task. Sometimes after the office work is filed, the sales are made and bills are paid marketing can become a little tough. We...
3 Strategic eMarketing Tactics for 2015
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can...
Content Development: What to do with press releases?
Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing...
Client Spotlight: Eureka Trading
Client Spotlight: Eureka Trading Eureka Trading Company is a locally owned pawn shop in California. With customized service, Eureka Trading Company provides their customers with a different, friendlier atmosphere than the typical pawn shop does. Being locally owned...
1 Minute Marketing: Strategic Planning
1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Strategic Marketing Planning for 2015
Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Strategic planning FOCUS
Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the...
Content Development: Choosing Social Media Networks to Engage
Content Development: Choosing Social Media Networks to Engage with Part of having an online presence as a company is being a part of at least one social network. When most people think of a social network these days, the first thing that comes to mind is Facebook, and...
1-minute Marketing Multi-Channel Marketing
1-minute Marketing Multi-Channel Marketing Are you currently interacting with your customers through multi-channel marketing? Using the right combination of indirect and direct communication will boost the overall visibility of your company. Determining what works and...
Apple & Social Media
Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a...
Strategic Marketing: Product Development and Innovation
Strategic Marketing: Product Development and Innovation Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and...
Product Development and Innovation Keep a Company Competitive
Product Development and Innovation Keep a Company Competitive Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products...
4 Fundamental Digital Marketing Strategies
4 Fundamental Digital Marketing Strategies Pick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing...
Drip, Nurture and Automated Marketing Campaigns
Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies....
Strategic Marketing Planning for 2014
Strategic Marketing Planning for 2014 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Product Spotlight: Multi-Channel Marketing
Product Spotlight: Multi-Channel Marketing “Multi-channel marketing” sounds pretty high tech and sophisticated, but it’s based on a fundamental business principle: covering all the bases. The difference now is there are a lot more bases, and you need to touch every...
Mobile Apps for Your Business
Mobile Apps for Your Business The smartphone in your customer’s hand is their portal to the world. To put the doorway to your business on that virtual hallway, one thing is required - a Mobile App for your business. With that Mobile App, designed for you by Strategic...
Writing and Distributing Press Releases for Your Business
Writing and Distributing Press Releases for Your Business Press releases provide businesses a way to spread the good news about their organization and get exposure in local media outlets that isn’t straight advertising. But your press release needs to get published...
1 Minute Marketing – Tools to Simplify Social Media Marketing Content Distribution
1 Minute Marketing -- Tools to Simplify Social Media Marketing Content Distribution Social media marketing is becoming a major part of both small and big business marketing, whether your market is local to Eureka CA or reaches an international audience. But where to...
E-Marketing Strategies to Reach Your Prospects
E-Marketing Strategies to Reach Your Prospects The world of content distribution is in a constant state of flux. Everything you read, including what follows is liable to be obsolete within a year. That does not mean you should hit the back button and read something...
Strategic eMarketing Upcoming Workshops and Events
Strategic eMarketing Upcoming Workshops and Events Feb. 20 from 5:30-8 p.m. — Creating Profitability Through Strategic eMarketing Workshop. First session in a five-part workshop series that will show you how to increase your average sale and the frequency of sales for...
Prospecting – Identifying New Marketing Opportunities
Prospecting – Identifying New Marketing Opportunities It’s quiz time. Name the for-profit business or profession that would not benefit from additional customers, clients, and buyers… Possible Answers: Your doctor – when was the last time you didn't have to wait? Your...
Content Development: 4 Tips on Improving Response Rates for Direct Mail and Email Campaigns
Content Development: 4 Tips on Improving Response Rates for Direct Mail and Email Campaigns Getting right in front of your prospects is one of the easiest ways to gain their attention, which is why direct mail marketing and emarketing email strategies continue to...
Strategic eMarketing Upcoming Speaking Events
Strategic eMarketing Upcoming Speaking Events Jan. 22 at 12 p.m.-- Internet Marketing Fundamentals: Content to Drive Interest, plus orientation to RTC/Internet Marketing Group & SBDC "Fools for Cool Tools" Brown Bag Lunch Series. At the North Coast SBDC Prosperity...
Mad River Science Product to Reach Out to New Market with Strategic eMarketing
Mad River Science Product to Reach Out to New Market with Strategic eMarketing Humboldt County’s Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector. Go Natural is a non-toxic, water-based nail polish...
Why Multi-Channel Marketing Works
Why Multi-Channel Marketing Works Long gone are the days when any company, large or small, could develop an effective marketing campaign using only one or two approaches. That strategy worked just fine when behavior was a little more predictable. Consumers no longer...
Recently Completed Work
Recently Completed Work Sequoia Personnel E-newsletter The Sequoia Personnel email newsletter provides valuable information to employers who want to find the best employees and know how to cultivate an atmosphere of productivity and efficiency. HealthSPORT Website The...
Writing for Your Business: How NOT to Write About Your Event
Writing for Your Business: How NOT to Write About Your Event Whether you are planning a Christmas party for your employees or hosting a Chamber of Commerce mixer at your facility, you will have to write about your upcoming event to let guests and others know it will...
Event Marketing Strategies Your Business Can Use
Event Marketing Strategies Your Business Can Use Has small business marketing really changed much over the years? No matter what new terms we use to describe the specifics of advertising – “brand awareness,” “creating impressions,” “lead conversions,” etc. –...
Ride Bigger Coattails — Time Press Releases With National News
Ride Bigger Coattails -- Time Press Releases With National News 1-Minute Marekting What’s happening in your industry nationally? If your business is going to be impacted by a national news story or industry change, or if you want your opinion as a business owner to be...
Writing for Your Business: Setting the Tone For Your Content
Writing for Your Business: Setting the Tone For Your Content Just like choosing your words in everyday conversation, choosing the tone your marketing materials set makes a difference. Whether it’s your blog, brochure, website or newsletter, how you communicate with...
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
2 Ways to Engage Followers on Twitter — 1 Minute Marketing
2 Ways to Engage Followers on Twitter -- 1 Minute Marketing Twitter seems like a tricky social media front -- it is harder to build a coherent community than Facebook and not nearly as visual as Pinterest. But the simplicity is part of what makes it attractive to...
Local Financial Advisor to Attend World Class Investment Management Conference, Bringing Ideas to Humboldt County
Redwood Coast Financial Partners’ Nick Bertell will attend the Value Investing Congress and the Berkshire Hathaway Shareholder meeting on May 5-8 in Omaha, Neb., hoping to bring back lots of knowledge and investment management philosophies.
Don’t Make Spam — Create Content Your Customers Want
Many of us equate email marketing to spam – the contents of a junk folder that we, thankfully, never have to see. Today’s email filters are quite adept at pulling unwanted email prior to inbox delivery. Since email marketing is an effective, reliable tool that will...
1-Minute Marketing — Reputation Management Success
1-Minute Marketing -- Reputation Management Success The internet is made up of micro-communities of users that generate referrals and word of mouth buzz. These micro-communities are powerful tools to get new customers in the door and reinforce your brand, but...
How to Integrate Keywords So They Make Sense, Part 2
Bring the readers to your page with your keywords and keep them there with the actual content -- that’s the goal of any SEO project, whether you are starting you’re web copy from scratch or you’re working keywords into content already created. But not all keywords...
B2B SEO Part 2
In bygone days (about a year ago), the lines of distinction between search engine optimization and website design were more clearly drawn. SEO was primarily a function of developing compliant source code and acquisition of relevant backlinks. Methodical and continuous...
Client Spotlight – Promises Bridal
Like many milestone events in our lives, getting married is both a thrilling and stressful time, and picking a wedding dress is often the first thing a bride-to-be does after selecting a date. Promises Bridal and Formal Wear focuses not only on helping customers find...
1 Minute Marketing – Identify Key Customers and Engage Them
An advertising plan that involved throwing everything to the wall to see what sticks may have been an option in prior decades, but businesses will have to throw a huge amount of cash at advertising and marketing if they want to attempt to target everyone or even just...
Mobile Marketing: Adapt or Be Left Behind
Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to...
3 Strategic eMarketing Tactics for 2015
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can...
Apple & Social Media
Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a...
Mobile Apps for Your Business
Mobile Apps for Your Business The smartphone in your customer’s hand is their portal to the world. To put the doorway to your business on that virtual hallway, one thing is required - a Mobile App for your business. With that Mobile App, designed for you by Strategic...
Mobile Apps as a Marketing Tool for Small Business
Mobile Apps as a Marketing Tool for Small Business The term “App” is now an officially recognized word, no longer simply an abbreviation. If you are unfamiliar with the phrase “There’s an app for that,” you are in the diminishing minority. But, what exactly is a...
Anatomy of an App — What Should I Include for my Business?
Anatomy of an App -- What Should I Include for my Business? Product Spotlight With more and more users heading to their mobile device on-the-go instead of waiting to boot up their desktop at home, your business can be easily accessible to them via a mobile app. But...
Strategic eMarketing Receives 2022 Best of Eureka Award
Strategic eMarketing has been selected for the 2022 Best of Eureka Award in the Public Relations Agencies category by the Eureka Award Program.
Strategic eMarketing Awarded as Portland’s Top Digital Strategy Agencies on Clutch 2021
We are a leading digital marketing and advertising agency from Portland, Oregon but cater to clients globally.
Marketing Results – How eMarketing Can Double Your Sales In One Year
With a good product and an open mind to new tactics and strategies you could double your sales in twelve months. But, these kind of marketing results take focused activity and some financial resources. You’ll invest in a new marketing strategy, revise your offers, and...
What We Do
Our clients include small businesses, startups, and large corporations who want to optimize their digital marketing.
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
1 Minute Marketing: Content Calendar
Marketing your business is a serious task and without an organizational tool, it’s like throwing 10 balls up in the air and trying to duck for cover when they all come back down on top of you.. A content calendar is an indispensable tool for your online marketing...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Drip Email Campaign
If you’re in business, you know the importance of automating things. Between administrative tasks, day to day business tasks and marketing it can be near impossible to keep up with everything. There always seems to be just enough things to do to be able to hire on...
Instagram for Business
What is Instagram? Instagram is a mobile photo-sharing app and social network hub where regular people locate (and judge) the visual identity of a business. Created in 2010 by founders Kevin Systrom and Mike Krieger, then purchased by facebook in 2012, for $1 billion....
Client Spotlight: JB Jordan
Client Spotlight: JB Jordan Understanding your floor covering needs and challenges is JB Jordan’s primary focus. In order to meet your unique floor covering requirements, they have researched and tested hundreds of flooring products, adhesives, and installation...
Google Photos
Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...
Why should my business be on social media?
If you’re a local business you may find yourself wondering if social media is really a necessity that you need. There is a very common misconception that social media is simply for your personal life, staying in touch with friends and family and sharing details of...
Client Spotlight: Muddy Waters Coffee Co
This month’s client spotlight is Muddy Waters Coffee Co in McKinleyville, CA. The Muddy Waters Coffee Company is owned and operated by master coffee roaster, Chris Nichols. Chris began working at Muddy Waters Cafe in 1999 as a barista. In 2003 Chris became the...
What images can do for your social media
If you are already on social media and see it’s potential you may now be wondering how you can improve your engagement and following. While there are many different tactics that work for different businesses there is one you can’t go wrong with and that is using...
Customer Generated Content
There are many things that go into making great content. Customer generated content is very powerful. This term is a new one in the social media world, although it has actually been around for quite some time. Not sure what we mean? Think about a brand holding a...
Hootsuite
As a marketing company, you can imagine that we spend a lot of time scheduling social media posts. Even if you aren’t handling multiple clients social media, and instead just scheduling your own businesses social media, it can still get hectic. That’s why we use...
Client Spotlight: Summit Financial
Our client spotlight for this month is Summit Financial Mortgage located in Somerville, New Jersey. Summit Financial provides families, first time home buyers and those looking to have a smooth loan process for their next home get hassle free, low rate mortgages. We...
1 Minute Marketing: Email Marketing.. does it work?
You may be skeptical about direct mail and wonder if email marketing still works. The answer is yes, it does! Email marketing is still on one of the most effective forms of marketing it works if you follow some fundamental guidelines. There are a few common issues you...
Target Markets
As a business working to grow your online presence, it is critical to keep your target market, or target audience, in mind. Although it is good to gain followers, followers won’t mean very much if they aren’t targeted. This means, if you opt in to the “get followers...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
Content Development: Coming up with timely topics
Coming up with timely topics can be one of the most important aspects when it comes to getting people to read your content. If you’re writing about something that thousands of people have already done, the odds of someone reading your content and enjoying it really...
Business Resource Spotlight: Mavenlink Task Management
In our business, we are handling multiple companies marketing efforts. For each company this could include social media, newsletter, blogs and occasional campaigns. With so many projects to manage we have to have a system in place for keeping track of what needs to be...
Client Spotlight: Sequoia Personnel Service
This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
What is good social media?
Social media is a great form of online marketing because it is low cost, easy to personalize for your brand and works as a communication method to communicate between you and your clients and leads. The great thing about social media compared to other forms of...
Marketing Cohesiveness throughout all Channels
Every advertisement should be thought of a contribution to the complex symbol which is the brand image” – David Ogilvy David Ogilvy is commonly known as “the father of advertising”, which gives us even more reason to dig deep into this thought provoking quote. We see...
1 minute marketing: Facebook Ads
Social media marketing is well known for being a cheap and easy way of marketing. However, simply starting a Facebook account and occasionally posting content isn’t going to get you the sales funnel result you could be achieving. Like all ways of the world, you’ve got...
Product Spotlight: Local Search Marketing
With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search...
Business Resource Spotlight: Dropbox
We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they don’t know what to do with, and files on...
Client Spotlight: Eureka Trading Company
Our client spotlight for June is Eureka Trading Company. This pawn shop is located in Eureka, California, and uses our services to keep new content on their blog and social media. For this client, we manage a Facebook and Twitter page that correlates with monthly blog...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
1 Minute Marketing- The value of a content calendar
As we’ve talked about before it is very important for every company to be online. When you’re marketing your company online, you want to draw your potential customers in by giving them what they want. Online users have learned to block out the advertisements they...
Business Resource Spotlight: Picasa
Have you ever found yourself overloaded with photos and struggling to keep them organized? Picasa is a helpful Google App that can solve this problem. Picasa can manage, edit and share your photos right from your computer. When you first open Picasa, it will search...
3 Strategic eMarketing Tactics for 2015
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can...
Content Development: What to do with press releases?
Content Development: What to do with press releases? A press release provides you with a great way to announce certain events, happenings, product releases and other information about your company. If you have never used a press release as part of your marketing...
1 Minute Marketing: Strategic Planning
1 Minute Marketing: Strategic Planning When looking into how to market and sell your brand, you will find many tactics. Professionals in the marketing field have come up with the key strategies for everything from social media to email blast success. While all of this...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Strategic Marketing Planning for 2015
Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Apple & Social Media
Apple & Social Media Although Apple does not have official Facebook or Twitter account of their own, they still utilize social media marketing in ways that make their marketing less obvious. While promoting your brand and products on your own social media is a...
Strategic Marketing: Product Development and Innovation
Strategic Marketing: Product Development and Innovation Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products and...
Product Spotlight: Ecommerce store design and setup-Woo Commerce
Product Spotlight: Ecommerce store design and setup-Woo Commerce A business website provides a virtual portal into your enterprise, it is more than just a doorway - it is the windows, the window displays, the shelves, and the merchandise. Beyond that, with properly...
Client Spotlight: Camp Jack Hazard
Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can...
Business Resource Spotlight: Sequoia Personnel Services
Business Resource Spotlight: Sequoia Personnel Services Job seeking can be intimidating. Whether you are looking for your first job out of college, or are ready to make a career change or enhancement, sometimes it’s hard to know exactly where to get started. With so...
Content Development as a Marketing Strategy
Content Development as a Marketing Strategy The rules of the internet marketing game have been changed again. Search engine algorithms have advanced to detect and root out content mills and spammers from returning bad search results. The old rules of search engine...
HealthSPORT Hires Four More People to Arcata Club
HealthSPORT Hires Four More People to Arcata Club HealthSPORT is excited to announce four new hires at the Arcata club, including a new personal trainer, instructors and a housekeeper. The staff at HealthSPORT Arcata has recently welcomed Adam Janicki, Pamela Willey,...
Product Development and Innovation Keep a Company Competitive
Product Development and Innovation Keep a Company Competitive Your customer’s wants, needs, and goals are like shifting sands; the marketplace drift is constant, and to maintain sales and increase market share, a healthy company must continually develop new products...
Fortuna Gymnast Named Level 5 State Champion
Fortuna Gymnast Named Level 5 State Champion Gymnast Mackenzie Hall from the HealthSPORT Fortuna Gymnastics team was named Level 5 State Champion at the 2014 Xcel NorCal State Championship on April 6. The State Championship for Levels 3, 4 and 5 was held in Loomis at...
Humboldt Gymnastics Team Brings Home Medals from Bay Area Invitational
Humboldt Gymnastics Team Brings Home Medals from Bay Area Invitational The HealthSPORT Fortuna Gymnastics team had a great showing at the Novato Classic in the North Bay area on March 14. Although facing their toughest competition of the season, most of the team...
Ribbon Cutting on March 3 for new HealthSPORT Fortuna Location
Ribbon Cutting on March 3 for new HealthSPORT Fortuna Location HealthSPORT Fortuna is expanding into a bigger facility on Main Street and will open its doors with a ribbon cutting on March 3. The current location of HealthSPORT Fortuna has served the fitness center...
Spring Season Begins for HealthSPORT Fortuna Gymnastics
Spring Season Begins for HealthSPORT Fortuna Gymnastics The HealthSPORT Fortuna Gymnastics team kicked off the spring season on January 25 and 26 at the Gymnastics in the Wine Country 2014 meet in Rohnert Park. HealthSPORT Fortuna Gymnastics has its largest...
Fortuna Gymnastics Team Competed in Level 3 State Championship in Rohnert Park
Fortuna Gymnastics Team Competed in Level 3 State Championship in Rohnert Park The HealthSPORT Fortuna Gymnastics Team concluded its competitive season November 23 when two of its members competed in the California State Level 3 Championships in Rohnert Park. The...
Miracle on 5th Street to Showcase Historic Downtown Lincoln Saturday
Miracle on 5th Street to Showcase Historic Downtown Lincoln Saturday Join the festivities on Saturday to experience the Miracle on 5th Street Christmas Parade in historic downtown Lincoln and get a free Zumba class at Lincoln Fit1. The Lincoln Chamber of Commerce...
Two Fortuna Level 5 Gymnasts Bring Home Medals from State Championships
Two Fortuna Level 5 Gymnasts Bring Home Medals from State Championships Two HealthSPORT Fortuna Gymnastics team members competed in the USA Gymnastics NorCal Level 5 State Championships in Oroville on Nov. 9 and 10 and brought home medals for their efforts. Mackenzie...
Sequoia Personnel Hosted Healthcare Reform Talk for Business Owners
Sequoia Personnel Hosted Healthcare Reform Talk for Business Owners To help local business owners become better educated on the Patient Protection and Affordable Care Act, Sequoia Personnel Services Inc. welcomed expert David Fear last month to give a talk explaining...
Two New Personal Trainers Join the Fit1 Team
Two New Personal Trainers Join the Fit1 Team The staff at Fit1 is excited to welcome two new members to its ranks, including a new manager: Jamie Vinciguerra and Danielle Stam. The Auburn and Lincoln Fit1 clubs opened their doors over a year ago, and both clubs...
Strategic eMarketing Welcomes New Client McKeever Energy & Electric, Inc.
Strategic eMarketing Welcomes New Client McKeever Energy & Electric Local marketing company, Strategic eMarketing, recently welcomed new client, electrical contracting and energy consulting firm, McKeever Energy & Electric, Inc. (ME&E). Strategic...
Redwood Coast Financial Partners Welcomes New Administrative Assistant
Redwood Coast Financial Partners Welcomes New Administrative Assistant Redwood Coast Financial Partners is proud to welcome Dustin Littlefield to their team as an administrative assistant. Littlefield was added to the staff in August and provides a first point of...
Humboldt Gymnastics Team Brings Home Medals from Redding Invitational
Humboldt Gymnastics Team Brings Home Medals from Redding Invitational The six-person HealthSPORT Gymnastics team competed in the Good Vibrations Invitation in Redding on Sept. 28 and three did well enough at this meet to qualify for the state competition in November....
Humboldt Gymnastics Team Scores Well at Gypsy Invitational
Humboldt Gymnastics Team Scores Well at Gypsy Invitational The HealthSPORT Gymnastics team went to its first meet on Sept. 14 and came home with high scores and several medals! The six-person HealthSPORT Gymnastics team went to the Gypsy Invitational in Concord,...
KLM Performance to Launch PPC Campaign Through Strategic eMarketing
KLM Performance to Launch PPC Campaign Through Strategic eMarketing KLM Performance has launched its Pay Per Click marketing campaign with Strategic eMarketing to improve its web traffic and ecommerce sales. This Connecticut-based company is an East Coast distribution...
HealthSPORT Youths to Compete in USA Gymnastics Season
HealthSPORT Youths to Compete in USA Gymnastics Season The young athletes in the HealthSPORT Fortuna Gymnastics program have been working all summer to prepare for the 2013 USA Gymnastics compulsory competitive season. They will be attending three to four regional...
ProStar Software to Work With Strategic eMarketing on Branding, SEO
ProStar Software to Work With Strategic eMarketing on Branding, SEO ProStar Software is working with Strategic eMarketing to focus their messaging and media regarding ProStar’s new mobile applications. ProStar Software is well known by companies that use the QAD®...
Humboldt-Grown HealthSPORT to Celebrate 21st Anniversary August 19-23
Humboldt-Grown HealthSPORT to Celebrate 21st Anniversary August 19-23 HealthSPORT will celebrate its 21st year of business with a week of activities and specials for both current members and the community starting Monday. HealthSPORT got its start in 1992 as an...
Strategic eMarketing to Develop New Website for Bay Area’s Atticare
Strategic eMarketing to Develop New Website for Bay Area’s Atticare With help from Strategic eMarketing, Alameda-based AttiCare will soon connect more meaningfully with consumers through a user-friendly website and be easier to find through local search optimization....
HealthSPORT to Hold Zumbathon Fundraiser for Local Multiple Sclerosis Chapter
HealthSPORT to Hold Zumbathon Fundraiser for Local Multiple Sclerosis Chapter HealthSPORT will hold its first Zumbathon of 2013 at the Arcata Community Center on June 8. HealthSPORT is asking local businesses to contribute to the National Multiple Sclerosis Society’s...
Lincoln Fit1 Offering Free Self-Defense Workshop for Women
Lincoln Fit1 Offering Free Self-Defense Workshop for Women Learn how to fight back! Fitness center Lincoln Fit1 is offering a free self-defense workshop for women on Saturday, May 18 that is open to both the general public and members. The Fight Back Women’s Self...
South Fork High Alumni Association to Launch Website
South Fork High Alumni Association to Launch Website The newly formed South Fork High School Alumni Association has partnered with the Strategic eMarketing team to build a website that will serve as a critical component of future fundraising events and as the main...
Clif Bar & Company Chef to Cater VIP Reception with Brett Dennen
Clif Bar & Company Chef to Cater VIP Reception with Brett Dennen Former camper and current chef for Clif Bar & Company has donated his services to cater the VIP meet-and-greet with musician Brett Dennen at the 2nd annual Camp Jack Hazard Benefit Concert on...
Strategic eMarketing Workshops and Events for March 2013
Strategic eMarketing Workshops and Events for March 2013 March 26 at 12 p.m. -- Search Engine Optimization 1. Part of the RTC/Internet Marketing Group & SBDC “Fools for Cool Tools” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St.,...
Client Spotlight: Redwood Coast Financial Partners
Client Spotlight: Redwood Coast Financial Partners The Boy Scout motto is nowhere more relevant than in financial matters. However, to “be prepared” in the face of all fiscal potentialities is far more complex than any motto. The mercurial nature of markets, the...
Business Resource Spotlight: The Link
Business Resource Spotlight: The Link The resources a business needs to succeed are not always readily available, especially for innovative start-ups. From basics necessities like office space and copiers to more intangible needs that help entrepreneurs connect and...
Good Luck Thrift Store Outfit to Perform New Songs for Benefit Concert
Good Luck Thrift Store Outfit to Perform New Songs for Benefit Concert The Good Luck Thrift Store Outfit will bring their unique sound back to their home turf on March 16 as the opening act of the 2nd annual Camp Jack Hazard Benefit Concert in Modesto CA. This Oakdale...
HealthSPORT Welcomes New Fitness Director
HealthSPORT Welcomes New Fitness Director Humboldt County-based fitness club HealthSPORT welcomed Brian Cioci as its new fitness director last week and his recently scheduled TRX classes have already attracted much attention from club members. Cioci comes to...
Local Marketing Expert Offers Business Workshop Series to Create Profitability
Local Marketing Expert Offers Business Workshop Series to Create Profitability Strategic eMarketing founder and owner Emanuel Rose, will lead a five-part workshop series starting February 20 that will show local businesses how to leverage their marketing resources...
Humboldt Beer Works Begins Project to Overhaul Website with Strategic eMarketing
Humboldt Beer Works Begins Project to Overhaul Website with Strategic eMarketing Humboldt County’s one-stop shop for home brewing supplies has begun working with Eureka CA-based Strategic eMarketing to update its web design and make its online presence more accessible...
Camp Jack Hazard Benefit Concert to Feature Two Groups with Oakdale Roots
Camp Jack Hazard Benefit Concert to Feature Two Groups with Oakdale Roots Folk/pop musician Brett Dennen is coming back to Modesto for the 2nd annual Camp Jack Hazard Benefit on March 16, along with another up and coming group native to Oakdale called The Good Luck...
New 24/7 Lincoln Health Club to Open in February
New 24/7 Lincoln Health Club to Open in February A Fit1 fitness center is scheduled to open in Lincoln in February to welcome new fitness-minded members with a convenient location on Sterling Parkway. The Lincoln gym will be the second Fit1 that owner Susan Jansson...
OrderWithin Website to Launch With New Features, Online Class Registration
OrderWithin Website to Launch With New Features, Online Class Registration OrderWithin is preparing to launch several new features on its website this month to make registering for organization classes simple and to provide an accessible way to learn new tips for...
Eureka Financial Advisor Attends New York Investing and Networking Event
Eureka Financial Advisor Attends New York Investing and Networking Event Redwood Coast Financial Partners’ Nick Bertell attended the 8th annual Value Investing Congress in New York City in early October and brought back new perspectives and connections to his Eureka...
New Cause-Related Consumer Network to Launch Marketing Campaign With Strategic eMarketing
New Cause-Related Consumer Network to Launch Marketing Campaign With Strategic eMarketing A new idea will soon launch into the online marketplace through i-support.com, and the company plans to get off to a strong start with a marketing campaign coordinated by...
What is the Etiquette for LinkedIn Endorsements?
What is the Etiquette for LinkedIn Endorsements? LinkedIn recently rolled out a new feature for its profiles without much explanation called endorsements. If you have a LinkedIn account, you likely have already seen a few emails with the news that someone has endorsed...
Strategic eMarketing Founder to Serve as Economic Fuel Advisor
Strategic eMarketing Founder to Serve as Economic Fuel Advisor The 2013 Economic Fuel competition that encourages Humboldt County college students to become local entrepreneurs is already attracting teams, and Strategic eMarketing founder Emanuel Rose has agreed to...
What’s Newsworthy About Your Business?
What’s Newsworthy About Your Business? Writing for Your Business When your customers open the business page of their newspaper or look for local news online, they aren’t just looking for bad news. Have they heard the good news about your business? If you aren’t...
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
New Fit1 Gym to Open in Southern Auburn in June
New Fit1 Gym to Open in Southern Auburn in June With the grand opening of Fit1 on June 1, Southern Auburn residents soon won’t have to drive across town just to hit the gym. Owner Susan Jansson and Manager Cara Steinmann will cut the ribbon at the grand opening of the...
Greenway Partners Wins Award from the American Planning Association
Greenway Partners Wins Award from the American Planning Association Greenway Partners, an Arcata-based design, engineering and planning firm, received a prestigious award at the American Planning Association’s (APA) 2012 Planning Awards Celebration held May 11 in San...
Local Financial Advisor to Attend World Class Investment Management Conference, Bringing Ideas to Humboldt County
Redwood Coast Financial Partners’ Nick Bertell will attend the Value Investing Congress and the Berkshire Hathaway Shareholder meeting on May 5-8 in Omaha, Neb., hoping to bring back lots of knowledge and investment management philosophies.
Strategic eMarketing Planning
strategic-emarketing-planning
Vacaville Fitness Mobile Demo
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ProActive Personal Training Mobile Demo
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Parkpoint Health Club Mobile Demo
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Praxis Fitness Mobile Demo
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Client Spotlight: Sequoia Personnel Service
This month’s client spotlight is Sequoia Personnel Service. Bud and Liana Simpson started Sequoia Personnel Services in 1980 with a commitment to provide job seekers and local organizations with a high standard of quality service. The company provides business and...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Client Spotlight- The Redwood Club
Client Spotlight- The Redwood Club Our client spotlight this month is The Redwood Club located in Petaluma, California. This fitness gym believes in one simple concept, “Fitness for your needs” and we help them accomplish this concept by giving them the marketing that...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Strategic Marketing Planning for 2015
Strategic Marketing Planning for 2015 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...
Strategic eMarketing Workshops and Events for March 2013
Strategic eMarketing Workshops and Events for March 2013 March 26 at 12 p.m. -- Search Engine Optimization 1. Part of the RTC/Internet Marketing Group & SBDC “Fools for Cool Tools” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St.,...
Internet Marketing and Local Search
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
1 Minute Marketing – Reward Referral Sources
When building the profitability of your business, you truly cannot overvalue referrals from other clients and business associates. The person who is referring this potential customer has already started to sell them on what your business has to offer and how the...
Business Resource Spotlight – Cunningham Malone & Morton
Accounting, taxes, payroll and more – we can be your all-in-one solution. We will always do all we can to help you achieve your business and personal financial goals, including minimizing the taxes you pay. Cunningham, Malone & Morton is one of the leading...
How to Integrate Keywords So They Make Sense, Part 1
When the text of a web page is awkward and bordering on nonsensical, the likely culprit is poor keyword integration. It’s clumsy, sloppy and an instant turn off to readers. The extra keywords may have brought more people to the page, but many are going to go elsewhere...
SEM 1 Minute Marketing-We don’t do that here!
Every business has to have operating procedures and policies for staff and customers. The question that should be continually asked is “What brand are we presenting with our policies and procedures”? The examples below are all from real situations from real...
How to use the Holiday break strategically
Here it is, “the most wonderful time of the year” - if you are in the retail business. However, for many of the rest of us, this month can be terminally uneventful. So often you hear, “Call me after the First” in reply to your sales efforts. While many service...
Listen and Act
Last month I found myself sitting in a meeting with one of my clients who was kind enough to share with me his opinions about the strengths and weaknesses of my marketing business. He shared with me a few ideas about how I could make working together easier for him...
Business Resource Spotlight – Original Basket Boutique
Gifting is personal. It is always personal to the recipient and should be to the giver. Whether the budget is large or small, the goal is the same. You want your customer, vendor, referral source, or employee to know that you considered their likes and interests...
Client Spotlight – Redwood Coast Financial Partners
The future is always uncertain and the opening decade of the 21st Century has provided no exception to that rule. However, leading prospective Humboldt County investors into the future with confidence is the avowed goal of Redwood Coast Financial Partners’ principals...
FOR IMMEDIATE RELEASE
Strategic eMarketing Working With Stewart Telecommunications to Revamp and Optimize Website Eureka, CA – Stewart Telecommunications is in the midst of revamping its website – http://www.stewtel.com/ – as part of a larger effort to improve its internet marketing...
FOR IMMEDIATE RELEASE
LOCAL MARKETING FIRM OFFERS A FREE ALTERNATIVE TO THE YELLOW PAGES EUREKEA, CA, October 22, 2011. According to Strategic eMarketing’s research, the yellow pages will soon go the way of the dinosaur. The Internet has overtaken the yellow pages and will likely...
Developing a Public Relations Campaign for Your Small Business
I’m sure your business plan includes consistent advertising but have you considered adding a public relations strategy to your plan? Even though PR is one of the most cost-effective methods for small businesses to raise awareness, it is often ignored because we are...
Client Spotlight – Eureka Payments
Just because Eureka Payments may be a new name in the business community does not mean it or its principal officers are new to the the services they provide. All three - Ken Musante, Steve Kimberling, and Scott Bartlett - worked together as officers of Humboldt...
Strategic eMarketing now offers High quality printing delivered to your door.
Strategic eMarketing has entered into an agreement with an offset printer in the Central Valley that provides printed materials like business cards, door hangers, letterhead, brochures and posters. This printer produces extremely high quality product at very...
Client Spotlight – Westhaven Solar
Northern California’s premier solar contractor and installer of energy-efficient commercial and residential Solar and HVAC systems. As part of the North Coast community, we install cost-effective, green solutions in homes and businesses throughout Humboldt, Del Norte,...
Video for your business
Highlight your business with a commercial that runs 24/7! How? With the creation of a video for your website and other social media applications. Expand your corporate or brand reach and leverage the power of video, gain a competitive edge and highlight what you do...
How to Derive the Greatest Value from your Blog
Blog is indeed a four-letter word. But, it doesn’t have to be a negative one. Your blog is the key to other four letter words like “sale,” “call,” and “link.” By now we all know that blogging is critical to your online success. Why? Because the search engines and...
Local Search Client Profile-Eureka Trading
Local search optimization is still in its infancy. The yellow pages are just now starting to fade from our memories and the web has become a small business marketing tool. Occasionally we get a client that has benefited greatly by 1 form of promotion only, for...
Underabuck.com
Underabuck.com specializes in promotional items for under a dollar! The site started development back in 1998, but after the dot com bubble in 2000 the project was put on the shelf. The internet has come a long way, as has the development tools for website. In 2008...
Content Development Presentation for Humboldt Internet Marketing Group Presentation Presented by Emanuel Rose
How to improve your Social Media with Aristotle
You have a limited number of characters, even if you use a service like TweetDeck to go beyond the 140 character limit, and you have to use that space wisely, not just to point up what you want the readers to know they might find by following a link in your Tweet, but in order to give them a sense of where you (or your clients) come from – and what informs the Tweet in the first place.
Rogue Visitor Program-Identify and Retarget Your Website Visitors
advertera.Com I'm Emanuel Rose from Strategic eMarketing and I'm talking today to Simon Durfee from advertera. Talking about his rogue visitor program. Simon in a in a few sentences describe for for me what the road visitor program is. Okay. Well essentially the real...
Deconstructing Rogue: How Origins Stacks Up Against the Competition
Rogue Pet Science’s Origins is a 5-in-1 pet supplement for dog nutrition, gut health, and performance, which is highly revered in the market. In fact, it is a fundamentally better pet supplement
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
Product Spotlight: Local Search Marketing
With the amount of business on the internet being so massive, local search marketing and optimization is critical to ever be found. Even if you focus on national or international marketing, you want your local location to be known by search engines and local search...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Product Spotlight: Product Development
Product Spotlight: Product Development If you own a business, you have a product. You may think it is the best of its kind. Hopefully it is, because that is the key to success--or the first step to attaining that success. Even if your product is the best of its kind,...
Product Spotlight: Multi-Channel Marketing
Product Spotlight: Multi-Channel Marketing Demographics - roughly translated, people charting. Charting the people who comprise your prospective customer base is the first step to converting potential customers to actual customers. Once you know who they are and where...
Product Spotlight: Ecommerce store design and setup-Woo Commerce
Product Spotlight: Ecommerce store design and setup-Woo Commerce A business website provides a virtual portal into your enterprise, it is more than just a doorway - it is the windows, the window displays, the shelves, and the merchandise. Beyond that, with properly...
Product Spotlight: Local Search Marketing
Product Spotlight: Local Search Marketing Getting Found Locally Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp...
Product Spotlight: What is Verbal Design?
Product Spotlight: What is Verbal Design? Verbal design is all about crafting amazing content with coordination and purpose. The most striking change for local and national companies in online search marketing over the past two years has been the wholesale evolution...
Product Spotlight: Social Media Marketing
Product Spotlight: Social Media Marketing Your brand needs a presence on social media platforms like Facebook, Google Places, Google+, Foursquare, Yelp, LinkedIn and Twitter because this is where you can be a part of the conversations your target market is already...
Product Spotlight: Strategic Planning
Product Spotlight: Strategic Planning “A plan is just a list of stuff that doesn't happen” -- if that’s your attitude when it comes to planning for your business, you don’t have the right plan yet. Businesses can find minor success without a plan for a while. But if...
Product Spotlight: Strategic Sales Funnel – Some Basics Remain Constant
Product Spotlight: Strategic Sales Funnel – Some Basics Remain Constant If you have taken a marketing class, you will be familiar with the idea of a sales funnel. While there are dozens of variations, they all begin with a large pool of those who are potentially...
Product Spotlight: Strategic Marketing
Product Spotlight: Strategic Marketing What is it? Why do I need it? Let's start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization. Strategic: having a strategy -- an...
Product Spotlight: Video Marketing
Product Spotlight: Video marketing If a picture is worth a thousand words, a minute of video is worth nearly a million – and video is far more likely to engage the viewer for the entirety of the message. Add appealing music and compelling narration and the end product...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel “Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales.” – Emanuel Rose It's time to turn pro – proactive that is. As a business manager, you already meet...
Product Spotlight: Website Design
Product Spotlight: Website Design Your website is your abode in the virtual world. You can't really afford to be virtually homeless any more than you can sustain being actually homeless. If you are doing business in the 21st Century and want to achieve commercial...
Product Spotlight: Local Search Marketing
Product Spotlight: Local Search Marketing Whether it's your computer's ISP (address provider) or your smart phone's GPS, the internet knows where you are. As a customer, that means that it knows where to find you the services and products you want that are closest to...
Product Spotlight: Multi-Channel Marketing
Product Spotlight: Multi-Channel Marketing “Multi-channel marketing” sounds pretty high tech and sophisticated, but it’s based on a fundamental business principle: covering all the bases. The difference now is there are a lot more bases, and you need to touch every...
Product Spotlight: Email Marketing
Product Spotlight: Email Marketing Communication is essential to modern business success, unless your business is an established monopoly. Even then, you cannot expand and inform your customer base of new or improved products without an effective method of...
Mobile Apps for Your Business
Mobile Apps for Your Business The smartphone in your customer’s hand is their portal to the world. To put the doorway to your business on that virtual hallway, one thing is required - a Mobile App for your business. With that Mobile App, designed for you by Strategic...
Product Spotlight — Creating Profitability Workshop and Book
Product Spotlight -- Creating Profitability Workshop and Book Is your marketing plan prepared to take on the challenges of 2013? The last few years have seen dramatic changes in both internet marketing and lead development, and your business’s tactics may not have...
Product Spotlight: Local Search Marketing
Product Spotlight: Local Search Marketing The phonebook is dead. True, it never had a pulse, but in the previous century, it had a vital role in communication and information transmission. That role is now vanishing far faster than its newsprint cousins and local...
Product Spotlight: Website Revisions — Design, Plan and Execute
Product Spotlight: Website Revisions -- Design, Plan and Execute Using the analogy of the website as the virtual window to your business, would you leave your 1980s cafe curtains in the window in 2012? Not even if you owned a cafe. For many reasons aside from fashion,...
Product Spotlight: Logo Design
Product Spotlight: Logo Design Powerful logo design, as its etymology indicates, “mark out” the true essence or brand of a company. Doing that accurately and well will also mark out the company’s appropriate market with its inherent appeal. Elegance is seldom spelled...
Anatomy of an App — What Should I Include for my Business?
Anatomy of an App -- What Should I Include for my Business? Product Spotlight With more and more users heading to their mobile device on-the-go instead of waiting to boot up their desktop at home, your business can be easily accessible to them via a mobile app. But...
Product Spotlight: Web Design
Product Spotlight: Web Design You wouldn’t send your janitor out to paint your storefront windows for the season. Don’t send your designated “computer person” to create a website for your business. At Strategic eMarketing, your effective web presence is our business,...
Product Spotlight: Green Hosting
Product Spotlight: Green Hosting After Strategic eMarketing builds an attractive website that clearly represents the company, has succinctly linked all its elements, and has optimized it for search engines to yield maximum traffic, what more can we do to advance that...
Product Spotlight — Social Media Management
Product Spotlight -- Social Media Management Between tweeting about your latest products, providing valuable content through your business’ blog and maintaining your other social media accounts, keeping your customers up to date on your company and your industry is a...
Product Spotlight: Strategic eBackup
“The goal is to transform data into information and information into insight,” said Carly Fiorina, former CEO of Hewlett-Packard. Business processes aren’t measured one POS transaction at a time, but each of those transactions contributes to the cumulative data that...
How to Conduct Keyword Research
If you want to achieve and maintain a solid online presence for your business or brand, there are specific actions related to Search Engine Optimization (SEO) that you will need to take to position your brand to the right people. But, you might be wondering, ‘Why...
How to Kill Good SEO
I am going to tell you a story about how to get your website traffic down to 1 or 2 visits a day.Why would you want that? You don’t, but for some reason this client’s partner did. A couple of years ago we finished an SEO project for a client that more than...
10 Important SEO Trends to Watch for in 2017
As 2016 continues to wind down, search engine optimization experts are looking towards the near future. Here are 10 essential SEO activities that will become major trends in 2017: 1 - Google RankBrain It is not common to hear Google make official statements about...
Marketing Automation & Email
If you have a business you know the value of anything that saves you time and gets the job done effectively. Automation is a great way to save time and get things done effectively, especially marketing! As a marketing business, we have many automation tips to share...
Wilson Personal Training Mobile Demo
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Auburn Racquet & Fitness Club Mobile Demo
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Roseville Health & Wellness Mobile Demo
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The W Training Studio Mobile Demo
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Coaches Corner Fitness Center Mobile Demo
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Parkpoint Health Club Mobile Demo
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Alpha Strong Mobile Demo
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Gridley Fitness Mobile Demo
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Fitness MD Mobile Demo
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Kristin Walton’s Boot Camp Mobile Demo
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Calcourts Mobile Demo
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Exertec Fitness Center Mobile Demo
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Lotus Guide Mobile Demo
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Paradise Fitness Mobile Demo
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Fifteen Minute Fitness Mobile Demo
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Anderson Family Fitness Mobile Demo
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Fusion Fitness Mobile Demo
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A Beginner’s Business Guide to Twitter
Twitter can feel intimidating to the novice business user. With 300 million active monthly users and 500 million Tweets sent daily, making your voice heard in the Twitter Universe is understandably a daunting thing to consider. If your looking to leverage Twitter for...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
1 Minute Marketing: How to use blogging for your business
Sometimes when we think about blogging we think about bloggers. People who blog for a living about lifestyle, beauty, travel or anything else and receive compensation from ads and sponsorships due to having a large following. However, to have a strong blog you don’t...
Product Spotlight: Public Relations for a business
Do you have a young business or a small business that is ready to grow? Public relations is huge part of giving your business the brand identity, public and online image you are looking for. There is a lot that goes into public relations. Everything that goes public...
3 Strategic eMarketing Tactics for 2015
3 Strategic eMarketing Tactics for 2015 Marketing is defined as producing conditions favorable to a sale. This fundamental business activity is an essential step in the sales process. As business owners, we need prospects to say “Tell me more” so we can...
Product Spotlight: Strategic Sales Funnel
Product Spotlight: Strategic Sales Funnel Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales. Some businesses look for professional marketing help when they are seeing a slump in sales. While...
Content Development: Here’s What You Need to Know About Using Headings in Your Content
Content Development: Here’s What You Need to Know About Using Headings in Your Content Few things are more intimidating to a flippant reader than a large block of text. But don’t think that’s a new development. Newspaper and magazine writers are familiar with the...
Content Development: Hummingbird Google Update -– Small, But Mighty
Content Development: Hummingbird Google Update -– Small, But Mighty Google loves animals. The dominant search engine’s last three major algorithm updates have been Panda in 2011, Penguin in 2012, and Hummingbird in late 2013. Actually, Panda is named after the...
Content Is More Kingly than Ever
Content Is More Kingly than Ever There is an old saying in the search engine optimization (SEO) world – "content is king." In the distant past (five years ago is distant, given the light speed of Internet change), SEO professionals advised clients about the importance...
Product Spotlight: Website Design
Product Spotlight: Website Design Your website is your abode in the virtual world. You can't really afford to be virtually homeless any more than you can sustain being actually homeless. If you are doing business in the 21st Century and want to achieve commercial...
Search Engine Optimization Trends and Keywords
Search Engine Optimization Trends and Keywords As most everyone who is actively involved with search engine optimization knows, Google initiated two very important updates to their algorithm over the past year. If your website formerly appeared on the first page and...
Making Headway to Increase Online Presence through Strategic eMarketing
Making Headway to Increase Online Presence through Strategic eMarketing Making Headway Center for Brain Injury Recovery is working with internet marketing company Strategic eMarketing to increase the search engine optimization and online presence of mhwcenter.org....
Rotary of Arcata-Internet Marketing, Local Search and Social Media Review September 19 2012
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
Strategic eMarketing Launches Website Redesign Project for A-1 Cleaning Service, LLC
This Eureka commercial cleaning services company will soon have a search engine optimized website with a new look from Strategic eMarketing that will work well for mobile users, tablet users, as well as users at a traditional computer.
How to Integrate Keywords So They Make Sense, Part 2
Bring the readers to your page with your keywords and keep them there with the actual content -- that’s the goal of any SEO project, whether you are starting you’re web copy from scratch or you’re working keywords into content already created. But not all keywords...
B2B SEO Part 2
In bygone days (about a year ago), the lines of distinction between search engine optimization and website design were more clearly drawn. SEO was primarily a function of developing compliant source code and acquisition of relevant backlinks. Methodical and continuous...
B2B SEO Part 1
Remember the Yellow Pages? You know, that big ugly book that you would open when you wanted to find out something about a local business. The operative word being “local,” of course. Good luck trying to find out anything about San Francisco if you lived in Los...
Reprop Financial Spotlight
We recently produced a number of videos for Reprop Financial that show-case success stories in their Equity Advantage Program. Through this program, Reprop helps small business owners take advantage of low interest rates to purchase or refinance commercial real estate...
So much of the Facebook marketing hype is about how many likes your business site has. Well sometimes being active on social media is enough to move the client to the next step in the sales process. I got in touch with a prospective client earlier this year who had...
Keywords, Phrases and Buying Terms
There is a significant misconception that keywords are no longer as important as they previously had been with respect to search engine results and website ranking. It is true that Google (and Google alone) does not index the keyword meta tag. In fact, they never...
The Yellow Pages are Dead
Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.
Product Spotlight: Video Marketing
Product Spotlight: Video marketing If a picture is worth a thousand words, a minute of video is worth nearly a million – and video is far more likely to engage the viewer for the entirety of the message. Add appealing music and compelling narration and the end product...
How to Engage Customers and Prospects with Video
How to Engage Customers and Prospects with Video Only a few years ago, a website with video was perceived as being advanced beyond the website design curve. Today, they are so conventional that any company selling a product or service without a video appears to be out...
What to include in your website content
As we discussed in our product spotlight this month, your website is the home base of your business and where you should be able to send potential customers to answer the frequently asked questions you get again and again. We discussed the design must haves for 2016...
Web Design Standards for 2016
Web Design Standards for 2016 Do you have a website for your business that you are proud of and that accomplishes all it should? Your website is the home base of your business and where you should be sending potential customers to get all of the information they need...
Google Photos
Google Photos Every business has to find ways to organize their different aspects. We’ve talked about many of the different ways we organize things including images, files and task management. While we do have a pretty indepth system for keeping all of our business...
Best Practices for Link Building
To understand why link building is important for your business’ website, it’s important to first understand what link building is. If you imagine the internet as a vast collection of complicated and intertwined roadways, then your page is a town, big or small, to be...
Business Resource Spotlight: Dropbox
We often do our business resource spotlights on ways to keep things organized. Why? Because with anything in business, things can get messy. Business owners typically have a pile of paperwork (or several) lying around that they don’t know what to do with, and files on...
Content Development: Canva
When we are creating marketing pieces, whether it be social media, emails, blogs or anything else, graphics can boost our engagement by incredible amounts. In certain studies, it has been found that a graphic can double the amount of likes and shares on Facebook. This...
Mobile Marketing: Adapt or Be Left Behind
Mobile Marketing: Adapt or Be Left Behind Stephanie Travers We are experiencing a monumental shift in how prospective customers are accessing your website. For the first time, mobile access has exceeded PC access. As more people rely on their mobile device to...
Prepare Your Website to Handle the Holidays
Prepare Your Website to Handle the Holidays Now that Google is paying more attention to consistent website content injections, if your company engages in eCommerce, you will find that putting up-to-date copy onto your website that is specific to the holiday season is...
How Often Does a Business Need to Update Its Website?
How Often Does a Business Need to Update Its Website? Getting your business on the web is the first step, and that is often the hardest. A good deal of hard work and resources went into getting the look and usability your clients need while looking you up on the web....
Increase Your Power with Words Across All Marketing Channels
Increase Your Power with Words Across All Marketing Channels VERBAL DESIGN will enhance your ecosystem of word-based communications. Quickly, efficiently boost copy for your Social Presence Marketing. Make your tweets sing. Make your posts pop. Make your blogs rock....
Strategic eMarketing to Sponsor Humboldt Lemonade Day With Website Design and Promotional Work
Strategic eMarketing to Sponsor Humboldt Lemonade Day With Website Design and Promotional Work Strategic eMarketing is supporting Humboldt Lemonade Day by providing website design, social media updates and updates to http://humboldt.lemonadeday.org/. Strategic...
‘This Time I Mean It’ to Get a New, Upgraded Look for its Website With Strategic eMarketing
‘This Time I Mean It’ to Get a New, Upgraded Look for its Website With Strategic eMarketing To better foster the growth of its online supportive community, ThisTimeIMeanIt.com began working with Strategic eMarketing in early May to create a new look for the website....
Strategic eMarketing Workshops and Events for April 2013
Strategic eMarketing Workshops and Events for April 2013 April 24 at 12 p.m. -- Marketing Brown Bag: Content Distribution Part 2. Emanuel Rose of Strategic eMarketing will lead participants through the discovery and decision-making about the best practices of...
Strategic eMarketing Workshops and Events for March 2013
Strategic eMarketing Workshops and Events for March 2013 March 26 at 12 p.m. -- Search Engine Optimization 1. Part of the RTC/Internet Marketing Group & SBDC “Fools for Cool Tools” Brown Bag Lunch Series. At the North Coast SBDC Prosperity Center, 520 E St.,...
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