SEM Blogs by Category

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Client Spotlight- The Redwood Club

Client Spotlight- The Redwood Club Our client spotlight this month is The Redwood Club located in Petaluma, California. This fitness gym believes in one simple concept, “Fitness for your needs” and we help them accomplish this concept by giving them the marketing that...

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Content Development LinkedIn

Content Development LinkedIn Linkedin provides an endless number of ways for you to put yourself out there and impress professional contacts. The bad news: Linkedin can be extremely overwhelming if you feel that you do not have enough experience for a strong profile....

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Business Spotlight: HumCPU

Business Spotlight: HumCPU HumCPU takes care of your IT Department so you can focus on your business. Most business owners start a business that focuses on a product or service they know and care about, not expecting to have virus issues, computer confusion, and...

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Client Spotlight: The Jacobsen

Client Spotlight: The Jacobsen The Jacobsen is a publishing company with a 149-year legacy in providing accuracy and transparency in opaque markets. It was established in 1865 when R.C. Jacobsen began reporting on the daily activity of the local slaughter houses in...

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Strategic planning FOCUS

Strategic planning FOCUS Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential part of the...

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Product Spotlight: Multi-Channel Marketing

Product Spotlight: Multi-Channel Marketing Demographics - roughly translated, people charting. Charting the people who comprise your prospective customer base is the first step to converting potential customers to actual customers. Once you know who they are and where...

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Client Spotlight: HealthSPORT

Client Spotlight: HealthSPORT Growth can be good. Growth of your waistline, cholesterol level, body mass index: not so good. Growth of your biceps, triceps, pectorals, quadriceps: good. Growth of your flexibility and balance: great. Growth of cardiovascular fitness:...

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Client Spotlight: Camp Jack Hazard

Client Spotlight: Camp Jack Hazard The trip from the arid agricultural floor of the San Joaquin Valley to the pristine verdant enclave of the Sierras may be less than a hundred miles, even by secondary, two-lane highways. Taking that trip can cross a chasm that can...

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Client Spotlight: Reprop Financial

Client Spotlight: Reprop Financial The commercial real estate business is sustained by the lifeblood of cash flow from traditional lenders. The "traditions" of banks are as ironclad and leatherbound as any tradition. If the collateral (the property in question) is not...

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1 Minute Marketing: Foursquare It Up

1 Minute Marketing: Foursquare It Up What gives customers and clients a small yet immediate feeling of satisfaction? Checking into your business on Foursquare. If they come by often enough, they may even be deemed the “mayor” of your fair establishment. Foursquare is...

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Product Spotlight: Local Search Marketing

Product Spotlight: Local Search Marketing Getting Found Locally Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp...

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HealthSPORT Hires Four More People to Arcata Club

HealthSPORT Hires Four More People to Arcata Club HealthSPORT is excited to announce four new hires at the Arcata club, including a new personal trainer, instructors and a housekeeper. The staff at HealthSPORT Arcata has recently welcomed Adam Janicki, Pamela Willey,...

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Product Spotlight: What is Verbal Design?

Product Spotlight: What is Verbal Design? Verbal design is all about crafting amazing content with coordination and purpose. The most striking change for local and national companies in online search marketing over the past two years has been the wholesale evolution...

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Fortuna Gymnast Named Level 5 State Champion

Fortuna Gymnast Named Level 5 State Champion Gymnast Mackenzie Hall from the HealthSPORT Fortuna Gymnastics team was named Level 5 State Champion at the 2014 Xcel NorCal State Championship on April 6. The State Championship for Levels 3, 4 and 5 was held in Loomis at...

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4 Fundamental Digital Marketing Strategies

4 Fundamental Digital Marketing Strategies Pick up your smartphone or tablet right now. Now turn it off. Not so easy, right? If you are like a majority of Americans, you can’t because you need to check it at least every hour. Whether you are reading emails, browsing...

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Client Spotlight: The Jacobsen

Client Spotlight: The Jacobsen From its origins in 1865, the Jacobsen Publishing Company has been providing reliable daily stock market advice to brokers, traders, buyers, and sellers. The company concentrates its activities on animal and vegetable commodities ranging...

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Product Spotlight: Social Media Marketing

Product Spotlight: Social Media Marketing Your brand needs a presence on social media platforms like Facebook, Google Places, Google+, Foursquare, Yelp, LinkedIn and Twitter because this is where you can be a part of the conversations your target market is already...

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Product Spotlight: Strategic Planning

Product Spotlight: Strategic Planning “A plan is just a list of stuff that doesn't happen” -- if that’s your attitude when it comes to planning for your business, you don’t have the right plan yet. Businesses can find minor success without a plan for a while. But if...

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Content Calendar Development

Content Calendar Development Creating and publishing content to the web is now a fundamental marketing activity to attract prospects, engage clients, and increase search engine rankings. From blogging, to social media, to drip campaigns, the most efficient way to...

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Client Spotlight: McKeever

Client Spotlight: McKeever Energy & Electric Ever since the advent of Thomas Edison, electricity has been an exponential growth sector of our society. Its uses are now an inextricable part of daily life – powering lights, tools, machinery, office equipment,...

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Drip, Nurture and Automated Marketing Campaigns

Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies....

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Client Spotlight: Making Headway

Client Spotlight: Making Headway Ever had a concussion? You may not have realized it at the time, but you were at risk for a traumatic brain injury when you received that concussion. If someone gets multiple concussions in a row, it can cause this type of injury,...

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Strategic Marketing Planning for 2014

Strategic Marketing Planning for 2014 Strategic planning for marketing is a powerful way to focus your organization’s resources on goals to support growth, enable success in the current year, and provide staying power well into the future. Marketing is an essential...

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Client Spotlight: HealthSPORT

Client Spotlight: HealthSPORT In Humboldt County, HealthSPORT is the fitness club that makes a difference. With five locations across the county, each club offers programs tailored to the city it serves while still offering a core fitness program that you will enjoy....

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Product Spotlight: Strategic Marketing

Product Spotlight: Strategic Marketing What is it?  Why do I need it? Let's start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization. Strategic: having a strategy -- an...

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Client Spotlight: Casas Playa Saladita

Client Spotlight: Casas Playa Saladita The tradition of surfing pilgrimages to Mexico is almost as old as the export of surfing from the Hawaiian Islands. These were nomadic young men, living in their station wagons, pickups, and Land Rovers, travelling from one beach...

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Product Spotlight: Strategic Sales Funnel

Product Spotlight: Strategic Sales Funnel “Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales.” – Emanuel Rose It's time to turn pro – proactive that is. As a business manager, you already meet...

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Client Spotlight: KLM Performance

Client Spotlight: KLM Performance If you own a performance diesel truck or a UTV, bookmark klmstore.com in your browser and put 203-210-7200 on your speed dial list. KLM Performance should be your first choice for performance upgrades, replacement parts, off-road...

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Prepare Your Website to Handle the Holidays

Prepare Your Website to Handle the Holidays Now that Google is paying more attention to consistent website content injections, if your company engages in eCommerce, you will find that putting up-to-date copy onto your website that is specific to the holiday season is...

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Two New Personal Trainers Join the Fit1 Team

Two New Personal Trainers Join the Fit1 Team The staff at Fit1 is excited to welcome two new members to its ranks, including a new manager: Jamie Vinciguerra and Danielle Stam. The Auburn and Lincoln Fit1 clubs opened their doors over a year ago, and both clubs...

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Client Spotlight: ProStar Software

Client Spotlight: ProStar Software Far from Silicon Valley, in the heart of Humboldt, there lives a software company dedicated to making business operations more dependable and more efficient for enterprises around the world. That company is ProStar Software of...

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B2B SEO Part 1

Remember the Yellow Pages? You know, that big ugly book that you would open when you wanted to find out something about a local business. The operative word being “local,” of course. Good luck trying to find out anything about San Francisco if you lived in Los...

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Client Spotlight – Life Time Care Insurance

We may be inclined to think of insurance as the prepaid replacement contract for things we own.  Karen Del Angelo, however, provides the array of insurances that cover something far more valuable: our lives.  Whether it’s long term care insurance for debilitating...

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SEM-Business Resources

The Master-Mind Alliance is a strategic planning and business coaching group program with individual follow-up. Members enjoy several benefits.  Achievable goals get set. Challenging issues get processed. Problems get solved. Roadblocks get eliminated. Uncertainty...

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How Corporate Gifts Create Obligation

Ideally, the result of corporate gifting is an enhanced perception of your company by your customers and clients. Recipients of your gifts should look favorably upon your company as a result of the gift and should be encouraged to want to continue using your products...

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Up-sell, Cross sell, Institutionalize

Like many families in Humboldt, we heat our house with wood.  So, I periodically have to buy firewood, but I think about it all year.  How much wood do I have, what month is it, how long will it last, what weekend will I have it delivered, when will I stack it, will...

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Offers should be presented in 3’s

1 price for a product or service is a sure way to leave clients and customers unsatisfied.  Some clients will always buy the most expensive option, some the middle option, but most will not buy the cheapest option. I have a client that sells an educational service....

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Nine Email Marketing Tips

Email marketing… You remember that, right? Before the days of sophisticated spam filters, each morning we would all log on to find 15 email pitches for everything ranging from credit repair to Viagra. In the last nine hours alone, this writer’s filter has intercepted...

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1 Minute Marketing from Strategic eMarketing

The Oracle Not all customers are created equal.  The oracle of Strategic eMarketing says: ”Know your customers”.  Who are the customers that make up 50%, 60% or 80% of your sales? Reach out to them; send them a thank you card, a movie pass or an email. Traditional...

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Social Media Content Calendar

One of the most common failings of today’s online marketing is the lack of efficiency and organization with marketing activities. What’s the solution? Set up a Social Media Content Calendar. Exactly what is a Content Calendar? It can be summed up as a predetermined...

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The Yellow Pages are Dead

Are you familiar with local search tools?
Have you heard of Facebook Local, Yelp, Foursquare or Google Places. These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.

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How to use Social Media to Grow Your Market

The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.

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