Product Spotlight: Local Search Marketing Getting Found Locally Before many people put down money for a product or service, they’ve checked out the business and the intended purchase online. The searches they make may lead these potential customers to places like Yelp and Google Plus that have basic information and maybe a few reviews, providing […]
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Product Spotlight: What is Verbal Design? Verbal design is all about crafting amazing content with coordination and purpose. The most striking change for local and national companies in online search marketing over the past two years has been the wholesale evolution of the content presented both on and off website pages. In the past, the
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Product Spotlight: Social Media Marketing Your brand needs a presence on social media platforms like Facebook, Google Places, Google+, Foursquare, Yelp, LinkedIn and Twitter because this is where you can be a part of the conversations your target market is already having. You have an opportunity to provide marketing content that adds value to your
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Product Spotlight: Strategic Planning “A plan is just a list of stuff that doesn\’t happen” — if that’s your attitude when it comes to planning for your business, you don’t have the right plan yet. Businesses can find minor success without a plan for a while. But if you want your business to grow and
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Product Spotlight: Strategic Sales Funnel – Some Basics Remain Constant If you have taken a marketing class, you will be familiar with the idea of a sales funnel. While there are dozens of variations, they all begin with a large pool of those who are potentially interested in your product or service and “funneling” them
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Product Spotlight: Strategic Marketing What is it? Why do I need it? Let\’s start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization.
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Product Spotlight: Video marketing If a picture is worth a thousand words, a minute of video is worth nearly a million – and video is far more likely to engage the viewer for the entirety of the message. Add appealing music and compelling narration and the end product is priceless in its ability to attract
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Product Spotlight: Strategic Sales Funnel “Building relationships with your customers and prospects is essential to growing your customer base and increasing your sales.” – Emanuel Rose It\’s time to turn pro – proactive that is.
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Product Spotlight: Website Design Your website is your abode in the virtual world. You can\’t really afford to be virtually homeless any more than you can sustain being actually homeless. If you are doing business in the 21st Century and want to achieve commercial subsistence — not to mention dynamic growth — you need a
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Product Spotlight: Local Search Marketing Whether it\’s your computer\’s ISP (address provider) or your smart phone\’s GPS, the internet knows where you are. As a customer, that means that it knows where to find you the services and products you want that are closest to you. As a business owner/operator, this means you need your
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