The phone book is dead
Voice Search Readiness (VSR)
*Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’
Some notable findings included:
- The bulk of VSR comes from Google and Google Maps, Yelp and Bing
- 1 in 5 businesses have a voice search readiness (VSR) score of 5% or under
- The average VSR score was 44.12%
- SMBs are more likely to go at it alone, but are least likely to be optimized (24.6%)
**voice search readiness (VSR) of 73,000 businesses in the Boston Metro area, ranging from SMBs to large enterprises, LSA
Location marketing is a rising force due to a number of factors. Local Internet searches for products and services are growing at a very fast pace and if your company does not have a local search strategy, you are going to miss this opportunity to grow your revenues and may be out of business by the end of the year.
These two stand out as having a major impact on local searches
smartphones: the rise in popularity of “near me” searches
empowered consumers: The increasing importance of online reviews and reviews voice coming to its own
Every business should have a location marketing checklist to make sure that the business is optimized for location marketing. These components include listings syndication, listings accuracy, soliciting and managing reviews, visual content optimization, and voice optimization.
Location marketing by definition is the collection of tactics designed to help consumers find, evaluate and transact with businesses based on their location. Local Internet searches for products and services are growing at a very fast pace and if your company does not have a local search strategy, you are going to miss this opportunity to grow your revenues and may be out of business by the end of the year.
Local search tools
Facebook Local, Yelp, Foursquare or Google Places – These sites have combined the mobile information search with personal recommendations from actual customers. By using sites like these potential customers are able to avoid weak businesses and buy with confidence from recommended businesses as never before and even get special offers and coupons delivered to their mobile device.
To know where to start, you need to know where your business stands.
Start with a Free Audit from Strategic eMarketing,
let us help you corner more of the internet market.