Business Resource Spotlight: Sequoia Personnel Services Job seeking can be intimidating. Whether you are looking for your first job out of college, or are ready to make a career change or enhancement, sometimes it’s hard to know exactly where to get started. With so many online resources and services to choose from, all with their […]
Business Resource Spotlight: Sequoia Personnel Services Read More »
1 Minute Marketing: Why Images on Facebook are Critical Take a look at your Facebook news feed and scroll through it briefly like you normally would. What posts catch your attention? If you’re like most people, the posts that pop are those with images. Whether they’re inspirational quotes, photos of your friends and family, or
1 Minute Marketing: Why Images on Facebook are Critical Read More »
1 Minute Marketing: Special or “Rich” Pinterest Pins Explained Pinterest is starting to grow up as a social media platform — it was generating massive amounts of user interest and activity even before it began moving toward making money. In one of the baby steps to monetize all those eyeballs and clicks, Pinterest has introduced
1 Minute Marketing: Special or “Rich” Pinterest Pins Explained Read More »
Content Is More Kingly than Ever There is an old saying in the search engine optimization (SEO) world – \”content is king.\” In the distant past (five years ago is distant, given the light speed of Internet change), SEO professionals advised clients about the importance of quality content with their e-marketing strategies. In order to
Content Is More Kingly than Ever Read More »
Internet Marketing Part II: Google’s Local Search Carousel Local search has undergone a major organ transplant. Any company with a physical location must completely reassess its e marketing strategies. Apparently, the Google brain trust got bored again and went back to the drawing board.
Internet Marketing Part II: Google’s Local Search Carousel Read More »
1 Minute Marketing: Keywords Still a Part of e-Marketing Strategies (Just Not How You Think) Search engine optimization tactics must change when the algorithms of the internet’s most popular search engine changes. With Google’s Penguin 2.0 algorithm update, one thing has become very clear: what you put in your keyword metatags doesn\’t really matter. A
Smaller and Smarter – Tweet a Review to Facebook Here is a story for those who still doubt the power of localized social media in general and LinkedIn marketing specifically: A couple years ago, an acquaintance did what many others often do without a second thought. He set up a page on LinkedIn. This man
Smaller and Smarter – Tweet a Review to Facebook Read More »
Product Spotlight: Email Marketing Communication is essential to modern business success, unless your business is an established monopoly. Even then, you cannot expand and inform your customer base of new or improved products without an effective method of communication. Blanket distribution of information – either via published print media or in hard copy flyer distribution
Product Spotlight: Email Marketing Read More »
1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media “Social media is a conversation.” You\’ve probably heard that more times than you’d care to think about, but that message still hasn\’t sunk in for many companies. They still post all promotional content all the time, to little effect. A strategic e-marketing plan should include engaging and responsive
1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media Read More »
