If your business hasn’t yet setup a social media account, or at least gotten started with a simple Facebook business page, you’re missing a vital connection with your customer base.
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.
Take a look at what Vibram is doing on Facebook and Twitter, and you’ll see a prime example of how a company can not only become a part of the community it serves, but also participate in and even be a leader in that community.
The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.