Prospecting – Identifying New Marketing Opportunities It’s quiz time. Name the for-profit business or profession that would not benefit from additional customers, clients, and buyers… Possible Answers: Your doctor – when was the last time you didn\’t have to wait? Your grocery store – don’t you always pick the wrong line? The Green Bay Packers, with a […]
Prospecting – Identifying New Marketing Opportunities Read More »
1 Minute Marketing: 3 Steps for Effective Prospecting Just waiting for customers to find your business is a game you won’t often win — you need to reach out to untapped parts of your market. Prospecting in a new market can be one of the most difficult parts of running a business, but it is
1 Minute Marketing: 3 Steps for Effective Prospecting Read More »
If your business hasn’t yet setup a social media account, or at least gotten started with a simple Facebook business page, you’re missing a vital connection with your customer base.
Active Marketing And The Social Media Revolution Read More »
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
The Social Media Marketing Lesson of Gap’s Logo Gaffe and Reversal. Read More »
Twitter is your opportunity to convey who you are and to build up your brand image with potential customers, clients and peers, use Twitter to give them a sense of who you are, what you do, and how you do it.
How to Compose an Effective Tweet. Read More »
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.
Take a look at what Vibram is doing on Facebook and Twitter, and you’ll see a prime example of how a company can not only become a part of the community it serves, but also participate in and even be a leader in that community.
Case Study: A Shoe Company’s Smart Use Of Social Media. Read More »
The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.
How To Use Social Media To Grow Your Market Read More »
