1 Minute Marketing: 3 Things You Can Do Right Now to Optimize Your Facebook Page Want to increase the number of likes on your page and have more fans see your content? Make your Facebook page viewer-ready. If you start with these three optimization tips, your brand will be well on its way (and it […]
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Product Spotlight: Strategic Marketing What is it? Why do I need it? Let\’s start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization.
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How to Engage Customers and Prospects with Video Only a few years ago, a website with video was perceived as being advanced beyond the website design curve. Today, they are so conventional that any company selling a product or service without a video appears to be out of touch.
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Content Development: How to Respond to Customer Comments on Facebook The goal of social media is to engage your customers — that’s why you should be asking questions and encouraging conversations on your Facebook page. But to really stimulate those who have “liked” your page, you need to talk back. Your Facebook e-marketing strategies should
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Product Spotlight: Multi-Channel Marketing “Multi-channel marketing” sounds pretty high tech and sophisticated, but it’s based on a fundamental business principle: covering all the bases. The difference now is there are a lot more bases, and you need to touch every one of them to get “home” to a successful business with a loyal, informed, participatory
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Prospecting – Identifying New Marketing Opportunities It’s quiz time. Name the for-profit business or profession that would not benefit from additional customers, clients, and buyers… Possible Answers: Your doctor – when was the last time you didn\’t have to wait? Your grocery store – don’t you always pick the wrong line? The Green Bay Packers, with a
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