Content Is More Kingly than Ever There is an old saying in the search engine optimization (SEO) world – \”content is king.\” In the distant past (five years ago is distant, given the light speed of Internet change), SEO professionals advised clients about the importance of quality content with their e-marketing strategies. In order to […]
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1 Minute Marketing: Using Pinterest for Business Compelling images are becoming more and more important online, and this is no surprise. Newspapers have long known that a fantastic photo or graphic above the fold (meaning you can see the photo when the paper is in the news rack) draws more readers and can promote sales.
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Internet Marketing Part II: Google’s Local Search Carousel Local search has undergone a major organ transplant. Any company with a physical location must completely reassess its e marketing strategies. Apparently, the Google brain trust got bored again and went back to the drawing board.
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Smaller and Smarter – Tweet a Review to Facebook Here is a story for those who still doubt the power of localized social media in general and LinkedIn marketing specifically: A couple years ago, an acquaintance did what many others often do without a second thought. He set up a page on LinkedIn. This man
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Content Development — Fundamentals of Advertising Advertising is more than just getting your product and brand name in front of viewers, whether you are considering search engine marketing or a TV spot in Humboldt County. You need to craft your message in a compelling way that will effectively reach a receptive audience.
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Search Engine Optimization Trends and Keywords As most everyone who is actively involved with search engine optimization knows, Google initiated two very important updates to their algorithm over the past year. If your website formerly appeared on the first page and has fallen back significantly, you aren’t alone. Technically, Google updates its algorithm or search
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