Of all the major social media platforms being used by millions of users and businesses around the world, Instagram is increasingly being cited as the go-to platform for ecommerce marketing.
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.
The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s now harder than ever to get them to see or hear you while watching TV or listening to the radio. You can get around this obstacle of invisibility, however, by making better use of email and the social media tools available online.