Of all the major social media platforms being used by millions of users and businesses around the world, Instagram is increasingly being cited as the go-to platform for ecommerce marketing.
If your business hasn’t yet setup a social media account, or at least gotten started with a simple Facebook business page, you’re missing a vital connection with your customer base.
It’s a funny word to use with a business, but that’s what we have now, isn’t it? Online communities of followers, fans, friends, people who like, link and retweet?
Twitter might not be part of a hierarchy of social change, but it is nonetheless a tool of contemporary social interaction – and in so far as people use it to share information with strangers with a common interest, it has become an indispensible part of spreading the word.
Take a look at what Vibram is doing on Facebook and Twitter, and you’ll see a prime example of how a company can not only become a part of the community it serves, but also participate in and even be a leader in that community.