Prepare Your Website to Handle the Holidays Now that Google is paying more attention to consistent website content injections, if your company engages in eCommerce, you will find that putting up-to-date copy onto your website that is specific to the holiday season is more important than ever in the past. Just remember, the value of […]
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1 Minute Marketing: Using Pinterest for Business Compelling images are becoming more and more important online, and this is no surprise. Newspapers have long known that a fantastic photo or graphic above the fold (meaning you can see the photo when the paper is in the news rack) draws more readers and can promote sales.
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Content Development: How to Plan Your Business Blog\’s Content Why should you plan the content for your business\’s blog ahead of time? Well, a strategic e-marketing plan will help you define how often you want to update your blog and what kind of content you will provide. It also helps prevent the ever-dreaded writer\’s block
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1 Minute Marketing: Why E-Marketing Strategies Should Include Responsive Social Media “Social media is a conversation.” You\’ve probably heard that more times than you’d care to think about, but that message still hasn\’t sunk in for many companies. They still post all promotional content all the time, to little effect. A strategic e-marketing plan should include engaging and responsive
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Search Engine Optimization Trends and Keywords As most everyone who is actively involved with search engine optimization knows, Google initiated two very important updates to their algorithm over the past year. If your website formerly appeared on the first page and has fallen back significantly, you aren’t alone. Technically, Google updates its algorithm or search
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1 Minute Marketing: 3 Steps for Effective Prospecting Just waiting for customers to find your business is a game you won’t often win — you need to reach out to untapped parts of your market. Prospecting in a new market can be one of the most difficult parts of running a business, but it is
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